XGIMI

XGIMI is the principal consumer brand of Chengdu XGIMI Technology Co., Ltd., a Chinese electronics company established in 2013 and headquartered in Chengdu, Sichuan. The company develops and sells smart projection products, including portable projectors, home-cinema projectors, high-brightness laser projectors, ultra-short-throw projection systems, and accessories. Its products generally combine an optical projection engine with a built-in operating system, speakers, wireless connectivity, automatic image adjustment, and access to video or application ecosystems, positioning the projector as an integrated screen-and-entertainment device rather than as a standalone display component. The brand emerged during the expansion of China’s smart-device and internet-enabled home-appliance markets. XGIMI’s proposition has centered on simplifying projector ownership through compact industrial design, automated keystone correction and focusing, integrated audio, and software-driven control. This approach helped it compete in a category that historically required separate components such as a projector, media player, speakers, and manual installation hardware. Its product range has covered both portable models intended for flexible use and larger home-theater or living-room products intended to replace a conventional television in selected viewing environments. XGIMI has also developed products under multiple series and naming families, including the H series, RS series, MoGo portable projectors, Halo portable projectors, and Aura ultra-short-throw laser products. Product availability and naming can vary by market. The company has marketed projectors through China’s domestic retail and e-commerce channels while building distribution and direct-sales operations in overseas markets, including Japan, Europe, North America, and other regions. International products may use different software, content services, specifications, and certifications from Chinese-market versions. The company became publicly listed in Shanghai in 2021 under stock code 688696. The listing provided a public-market financing and reporting structure for a business operating in a competitive consumer-electronics sector. XGIMI’s competitive environment includes established projector manufacturers, television brands entering large-screen projection, and specialist home-theater companies. Its differentiation has generally been based on product integration, industrial design, software features, audio partnerships or built-in audio capabilities, and a broad range of form factors. XGIMI should be distinguished from a generic projector product category and from unrelated companies using similar abbreviated names. The brand’s core identity is associated with consumer smart projection and home audiovisual equipment. Its current status is active, although specific product generations, operating-system features, distribution arrangements, and regional offerings change over time. Public information supplied for this record supports the brand’s founding period, headquarters, founder, public listing, and broad product scope, but does not establish a complete current executive roster, detailed ownership structure, or a verified list of every international market.

XGIMI was established in 2013 in Chengdu, China, during a period when connected consumer devices and large-screen home entertainment were expanding rapidly. Its business was built around the idea that a projector could become a self-contained smart display. Rather than requiring users to assemble a projector, external media source, audio system, and manual installation process, the company’s products sought to combine these functions in a single consumer-oriented device. The brand’s early development focused on compact smart projectors and software-enabled home projection. Automated focusing, keystone correction, wireless connectivity, integrated speakers, and built-in operating systems became important elements of the product proposition. These features addressed common barriers to projector adoption, including setup complexity and the need for separate audiovisual equipment. XGIMI also used industrial design and small form factors to target living rooms, bedrooms, temporary viewing spaces, and portable entertainment use. As the product portfolio expanded, the company introduced several families aimed at different use cases. Portable products such as the MoGo and Halo lines addressed mobility and flexible placement. Larger home products, including H-series models, targeted everyday television replacement or home-cinema use. Higher-output and laser-based systems, including RS-series products and the Aura ultra-short-throw product, addressed users seeking larger images, higher brightness, and more permanent living-room installations. Product names, specifications, and availability have varied across regions and generations. XGIMI expanded beyond China through overseas sales and regional operations. Its international business has included markets such as Japan, Europe, North America, and Southeast Asia, although the exact retail footprint, software platform, content availability, and regulatory configuration differ by country. Internationalization required the company to adapt products to local distribution, language, content, electrical, wireless, and safety requirements. The company completed its public listing on the Shanghai Stock Exchange Science and Technology Innovation Board in 2021 under stock code 688696. The listing marked a major corporate milestone and made the company subject to public-company disclosure and governance requirements. XGIMI has continued to operate in a competitive display market that includes traditional projector manufacturers, television companies, and other smart-projector brands. Its broad strategy has remained centered on integrated home audiovisual products, combining projection hardware with software, connectivity, audio, and automated user experience. The available reference material does not establish a complete chronology of every product launch, leadership appointment, campaign, or corporate transaction. Accordingly, this entry records only the founding, broad product evolution, international expansion, and public listing that can be stated without adding unsupported details.

• 2021

  Shanghai Stock Exchange listing

  [2]Shanghai Stock Exchange company information for code 688696sse.com.cn

  Chengdu XGIMI Technology Co., Ltd. began trading on the Shanghai Stock Exchange Science and Technology Innovation Board under ticker 688696.

• 2013

  Company founded

  [1]XGIMI official websitexgimi.com

  XGIMI was established in Chengdu, China, with a focus on smart projection and consumer home-audiovisual products.

Mid-to-high-end consumer home-audiovisual equipment, emphasizing integrated smart projection, industrial design, portability, and simplified setup.

• Home smart projectors

  H series

  The H series is a family of home-oriented smart projectors intended for living-room and general household viewing. Models in the family have typically emphasized integrated operating-system functions, automatic setup assistance, built-in audio, wireless connectivity, and a large projected image. Exact brightness, resolution, software, and connectivity specifications differ by model and market.

• High-performance home projectors

  RS series

  The RS series represents higher-end home projection within XGIMI’s portfolio. Products under this name have been associated with stronger performance and larger-room or home-cinema use than compact portable models. Individual generations may differ in light source, resolution, brightness, image processing, audio configuration, and regional software support.

• Portable smart projectors

  MoGo

  MoGo is a portable-projector family designed for flexible placement and smaller-space viewing. The line generally prioritizes compact dimensions, integrated smart functions, wireless connectivity, and ease of transport. Depending on the generation, models may include battery operation or other portability features, while technical specifications and supported services vary by region.

• Portable smart projectors

  Halo

  Halo is a portable XGIMI projector family aimed at users who want a larger-than-screen viewing experience without a fixed installation. Its design brief combines a compact enclosure with integrated audio, smart projection functions, and wireless use. The capabilities of individual Halo generations, including light source, resolution, battery behavior, and software, are not uniform across all markets.

• Ultra-short-throw laser projector

  Aura

  Aura is an ultra-short-throw laser projection system designed for placement close to a wall or projection surface. It targets living-room users seeking a very large image from a comparatively short installation distance. The product combines a laser light source with smart-projector functions and integrated audio. Regional versions and successor products may differ in resolution, brightness, operating system, and bundled accessories.

• 2019

  Projector Brightness Mislabeling: Twice Ruled Sales Fraud, Lumens Lowered After Epson Lawsuit

  Brightness claims for products such as XGIMI H1 far exceeded measured values; courts twice found sales fraud and ordered refund plus triple compensation; in a 2019 national supervisory spot check, the XGIMI XK03E projector failed luminous efficacy. Epson sued XGIMI overseas over false lumen labeling; in 2023 the two sides settled, and XGIMI agreed to lower the lumens marked on multiple models according to international standards. The issue of falsely labeled projector brightness has attracted attention.

  Source

Read more

• 2021

  Public-market listingOther

  Background

  XGIMI had developed from a smart-projector company into a public consumer-electronics business.

  Action taken

  Chengdu XGIMI Technology Co., Ltd. listed on the Shanghai Stock Exchange Science and Technology Innovation Board under code 688696.

  Aftermath

  The listing placed the company under public-company disclosure and governance requirements and provided a formal public-market financing structure.

  Source

• Unconfirmed

  Reported2021.08.16

  XGIMI Horizon Pro wins EISA Best Buy Projector award[6]XGIMI Horizon Pro荣获EISA最佳购买投影机奖prnewswire.com

  XGIMI announced that its Horizon Pro 4K Smart Projector won the Expert Imaging and Sound Association's Best Buy Projector 2021–2022 award.

• 2021.06.10

  XGIMI launches the “Jiyongxin” service plan[7]极米推出“极用心”服务计划citnews.com.cn

  XGIMI announced the launch of its “Jiyongxin” service plan, which upgrades installation and repair after-sales services, including a 30-day replacement option for qualifying purchases through XGIMI’s own channels.

• 2021.04.27

  Reported2021.04.27

  XGIMI launches RS Pro 2 4K smart projector[8]极米发布RS Pro 2 4K智能投影finance.sina.com.cn

  XGIMI announced the RS Pro 2, a 4K smart projector featuring the company's MAVII Pro machine-vision system. The gold limited edition was available for presale through XGIMI's official store; the gray version was planned for later release.

• 2021.01.15

  Reported2021.01.15

  XGIMI MoGo Pro+ named CES 2021 Innovation Awards honoree[9]XGIMI MoGo Pro+获评CES 2021创新奖荣誉产品prnewswire.com

  XGIMI's MoGo Pro+ projector was named a CES 2021 Innovation Awards honoree in the Portable Media Players and Accessories category.

• 2021

  XGIMI RS Pro 2 wins 2021 International CMF Design Award[10]极米RS Pro 2荣获2021国际CMF设计奖hy.stock.cnfol.com

  XGIMI’s RS Pro 2 projector was included among the winners of the 2021 International CMF Design Award.

• 2020.12.21

  Reported2020.12.22

  XGIMI MOVIN 01X wins 2020 Outstanding Product Award[11]极米 MOVIN 01X荣获2020年度优秀产品奖projector.zol.com.cn

  XGIMI's MOVIN 01X received the 2020 Outstanding Product Award in the home display product line.

• 2020.09.22

  Reported2020.09.22

  XGIMI and Huawei introduce Cast+Kit projection enhancement technology[12]极米与华为推出 Cast+Kit 投屏增强技术finance.sina.com.cn

  XGIMI and Huawei jointly introduced Cast+Kit projection enhancement technology for large-screen devices. The article reports that the technology optimizes communication and transmission for Wi-Fi conditions and can maintain smooth video playback at packet loss rates of up to 20%.

• 2020.07.27

  Reported2020.07.27

  XGIMI MOVIN launches two projectors[13]极米MOVIN发布两款投影产品projector.zol.com.cn

  XGIMI's MOVIN brand formally launched the MOVIN 01X and MOVIN 01 projectors during a livestream on the evening of July 27, 2020. The article also says the products were scheduled to go on sale on July 28.

Read more

1. 1XGIMI official websitexgimi.com
2. 2Shanghai Stock Exchange company information for code 688696sse.com.cn
3. 3Projector Brightness Mislabeling: Twice Ruled Sales Fraud, Lumens Lowered After Epson Lawsuitcompotechasia.com
4. 4Projector Brightness Mislabeling: Twice Ruled Sales Fraud, Lumens Lowered After Epson Lawsuitcecc.org.cn
5. 5Projector Brightness Mislabeling: Twice Ruled Sales Fraud, Lumens Lowered After Epson Lawsuitm.jiemian.com
6. 6XGIMI Horizon Pro荣获EISA最佳购买投影机奖prnewswire.com
7. 7极米推出“极用心”服务计划citnews.com.cn
8. 8极米发布RS Pro 2 4K智能投影finance.sina.com.cn
9. 9XGIMI MoGo Pro+获评CES 2021创新奖荣誉产品prnewswire.com
10. 10极米RS Pro 2荣获2021国际CMF设计奖hy.stock.cnfol.com
11. 11极米 MOVIN 01X荣获2020年度优秀产品奖projector.zol.com.cn
12. 12极米与华为推出 Cast+Kit 投屏增强技术finance.sina.com.cn
13. 13极米MOVIN发布两款投影产品projector.zol.com.cn
14. 14XGIMI Launches Aura, First 4K Short Throw Projectorfocusdailynews.com