XREAL

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XREAL (formerly Nreal) is a global provider of consumer AR glasses founded in 2017 by Dr. Chi Xu.

Last updated November 4, 2026

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First read: Nov 4, 2026
Latest read: Nov 4, 2026

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Overview

XREAL (formerly Nreal), founded by Dr. Chi Xu in 2017, is a leading global provider of consumer AR glasses. The company designs, develops, manufactures, and markets AR eyewear alongside related hardware and software solutions, and has transitioned from display-centric devices to comprehensive spatial computing platforms with a growing focus on AI-empowered wearables. Its retail presence spans over 40 countries and regions, and it has held the #1 position in global AR glasses sales revenue for four consecutive years (2022–2025) per iResearch. Product lines include XREAL 1S, XREAL One Pro, XREAL Hub, XREAL Beam Pro, and XREAL Eye.

History

XREAL (formerly Nreal) was founded by Dr. Chi Xu in 2017. The company designs, develops, manufactures, and markets AR eyewear alongside related hardware and software solutions. Leveraging core competencies in optical engineering, edge co-processor integration, and algorithm development, XREAL has transitioned from display-centric devices to comprehensive spatial computing platforms, with a growing focus on AI-empowered wearables. Its retail presence spans over 40 countries and regions, and it has maintained the #1 position in global AR glasses sales revenue for four consecutive years (2022–2025), per iResearch. In 2025, XREAL One Pro featured the self-developed X Prism optical engine, pushing BirdBath limits to a 57° FOV, and Project Aura was developed as reference hardware for Android XR in deep collaboration with Google. In 2026, the company announced the ROG XREAL R1, described as the world's first 240Hz gaming AR glasses co-developed with ASUS, along with Project Helen and an HKEX IPO filing.

2026
ROG XREAL R1 with ASUS; Project Helen; HKEX IPO filing; Project Aura at Google I/O 2026.
2025
XREAL One Pro with X Prism optical engine; Project Aura with Google; XREAL 1S.
2024
Announced XREAL One in December; held top global AR market share.
2023
Changed corporate and brand name to XREAL in May; announced XREAL Beam in June.
2021
Announced Nreal Air in September.
2019
Announced first product Nreal Light at CES 2019 in January; launched in Japan in December with KDDI.
2017
Founded in Beijing, China, as Nreal by Dr. Chi Xu and others.

Products and positioning

Leading global provider of consumer AR glasses; #1 in global AR glasses sales revenue for four consecutive years (2022–2025) per iResearch.

XREAL 1S
Escape That Fits in Your Pocket
XREAL One Pro
Wear Every World
XREAL Hub
Power Play
XREAL Beam Pro
All Your Apps in AR
XREAL Eye
Floating Visuals, Just within Reach

Controversies

2025
XREAL and VITURE trade cross-border AR glasses patent lawsuits
XREAL obtained a preliminary injunction against competitor VITURE in Germany and in January 2026 sued it in the United States for infringing optical patents; VITURE subsequently sued XREAL in China for infringing electrochromic patents, seeking about 20 million yuan. Litigation is ongoing.
Source
2021
Epic Games sues Nreal over name
Epic Games sued Nreal over its name, arguing that “Nreal” is deliberately similar to “Unreal.” Nreal said it believed the lawsuit lacked merit and planned to defend against the claims.
Source

2026.11.02
Reported2026.11.02
Fallout: Factions XR version announced for XREAL Aura[9]《辐射：战争》XR 版本宣布登陆 XREAL Aurafinance.sina.com.cn
Fallout: Factions announced that its XR version is expected to launch in November on the XREAL Aura platform. The version is described as featuring immersive 3D maps and gesture controls.
2026.10.27
XREAL launches 1 Pro+ AR glasses in China[10]XREAL 1 Pro+在中国上市hy.stock.cnfol.com
XREAL launched its XREAL 1 Pro+ spatial-display AR glasses in China on October 27, 2026. The product was offered at an official price of 4,299 yuan and a launch-period purchase price of 3,499 yuan.
2026.10.07
Reported2026.10.07
Xreal opens pre-orders for Aura Android XR smart glasses starting at $1,279[11]Xreal 开启 Aura Android XR 智能眼镜预订，起售价 1,279 美元theverge.com
Xreal opened pre-orders for the Aura, its transparent Android XR smart glasses built in partnership with Google, starting at $1,279 for the 12GB/256GB model with a 16GB/512GB config at $1,499. Pre-orders are initially limited to customers with existing reservations, with the first 2,000 "Founder's Edition" pairs shipping this year and the launch described as "weeks away"; orders open to the general public in the coming weeks. The glasses will initially ship only in the US, Canada, Japan, and South Korea before expanding to other regions in 2027, positioning them head-to-head with Meta's VR Glasses, which are due in spring 2027.
2021.11.30
Reported2021.11.30
Nreal Light enters the US market[12]Nreal Light进入美国市场roadtovr.com
Nreal expanded to the United States, where Nreal Light became available through select Verizon stores on November 30, 2021. Verizon online sales were scheduled to begin December 2.
Unconfirmed
Reported2021.05.17
Epic Games sues Nreal over Unreal Engine trademark[8]Epic Games sues Nreal over nametheverge.com
Epic Games sued Nreal, alleging that Nreal’s name infringes the Unreal Engine trademark and could confuse customers. Epic seeks damages and to stop Nreal’s trademark application; the allegations are not stated as a court finding. Nreal denied the allegations and said it planned to defend itself.
Unconfirmed
Reported2021.05.17
Epic Games sues Nreal over name[7]Epic Games sues Nreal over nameeurogamer.net
Epic Games sued Nreal over its name, arguing that “Nreal” is deliberately similar to “Unreal.” Nreal said it believed the lawsuit lacked merit and planned to defend against the claims.
2020.12.04
Reported2020.12.04
Vodafone announces planned Nreal Light sales[13]沃达丰宣布计划销售Nreal Light眼镜finance.sina.com.cn
Vodafone announced that it would sell Nreal Light glasses to consumers and businesses in the first quarter of 2021, with Germany and Spain expected to be the first markets.
2020.12.03
Reported2020.12.03
Nreal partners with Vodafone for planned European headset availability[14]Nreal与Vodafone合作，计划在欧洲推出头显techspot.com
Nreal announced a partnership with Vodafone to use Vodafone's retail channels for the planned expansion of Nreal's headset availability to Europe starting in Spring 2021; Vodafone plans to offer it alongside its gigabit 5G data plans.
Unconfirmed
Reported2020.09.04
Nreal completes $40 million Series B1 funding round[15]Nreal完成4000万美元B1轮融资tech.sina.com.cn
Nreal announced that it had completed a $40 million Series B1 funding round, led by Kuaishou, with several other investors participating.
2020.08.11
Reported2020.08.11
LG U+ announces planned U+ Real Glass launch[16]LG U+宣布计划推出U+ Real Glassnews.cnyes.com
LG U+ announced that it plans to launch U+ Real Glass, an AR glasses product developed in collaboration with Nreal and Qualcomm, on August 21.

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Overview

History

Products and positioning

Controversies

Recent events

Sources28 sources