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Yamaha audio product line in UAE Yamaha Music is Yamaha Corporation's global musical-instrument, audio, and music-education brand.

Last updated October 14, 2026

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Overview

Yamaha Corporation is a Japanese multinational company whose principal businesses are musical instruments and audio equipment. Its origins date to 1887, when Torakusu Yamaha repaired a reed organ at an elementary school in Hamamatsu, Shizuoka, and subsequently built a Japanese-made instrument of his own. The enterprise was incorporated as Nippon Gakki Co., Ltd. in 1897 and adopted the Yamaha Corporation name in 1987, one hundred years after the company began operations. The tuning-fork emblem associated with the brand reflects its early connection with instrument construction, intonation, and musical performance. The company first established its reputation through acoustic instruments. It began producing upright pianos in 1900 and grand pianos in 1902, later expanding into harmonicas, guitars, drums, brass instruments, woodwinds, orchestral strings, electronic organs, and other categories. Yamaha’s manufacturing culture combined woodworking, metalworking, precision engineering, acoustics, electronics, and later software. This combination allowed the brand to move from traditional instruments into digital musical instruments and professional sound systems without abandoning its core identity as a sound and music company. Yamaha’s postwar diversification was broad. Under president Genichi Kawakami, the company used production equipment and metallurgical expertise remaining after wartime manufacturing to develop the YA-1 motorcycle. The success of that model led to the establishment of Yamaha Motor Co., Ltd. in 1955. Yamaha Motor became a separate company and should not be treated as the motorcycle division of the present-day Yamaha Corporation, although the two companies share historical origins and similar tuning-fork branding. Yamaha Corporation also entered sports equipment, recreation, furniture and housing-related products, semiconductors, industrial equipment, and other businesses at various points. Many of those activities were later reduced, transferred, or exited as the company refocused on sound, music, and selected technologies. Digital innovation became a defining part of the modern brand. Yamaha developed electronic organs and digital keyboards, introduced influential synthesizers such as the CS-80, and launched the DX7 in 1983, one of the most commercially successful digital synthesizers of its era. The company also built expertise in sound chips, digital signal processing, mixing consoles, studio monitors, home audio, music-production software, and networked audio. Its acquisition of Steinberg in 2005 strengthened its position in computer-based music creation, while the acquisitions of Bösendorfer, NEXO, Line 6, Revolabs, and later Cordoba Music Group broadened its premium piano, commercial audio, guitar, wireless communications, and stringed-instrument capabilities. Yamaha currently organizes its activities around musical instruments, audio equipment, and other businesses. Musical instruments include acoustic and digital pianos, keyboards, synthesizers, guitars, drums, percussion, brass, woodwinds, strings, and related services. Audio equipment spans consumer audio, professional live sound, recording and music-production tools, audiovisual systems, automotive sound, networking, and unified communications. Other activities include factory-automation equipment, automobile interior wood components, recreation, and selected electronic and industrial businesses. The company also owns or operates internationally recognized brands and subsidiaries including Bösendorfer, Steinberg, Line 6, Ampeg, NEXO, and Yamaha Guitar Group. Education and cultural participation are central to Yamaha’s brand architecture. The company began organized music instruction in the 1950s and established the Yamaha Music Foundation in 1966 to promote music education and popularization. Yamaha’s courses, teacher-training systems, concerts, youth events, artist services, brand shops, and experience-oriented facilities extend the company’s r…

History

Yamaha’s history began in 1887 in Hamamatsu, Japan, when Torakusu Yamaha repaired a damaged reed organ at a local elementary school. The repair led him to study the construction and tuning of Western musical instruments, and he subsequently built a successful reed organ of his own. The company identifies 1887 as the beginning of its operations. Nippon Gakki Co., Ltd., the corporate predecessor of Yamaha Corporation, was established on October 12, 1897. The new company initially concentrated on instruments based on imported Western models but rapidly developed domestic manufacturing capabilities. It introduced upright pianos in 1900 and grand pianos in 1902, helping establish Japan’s early piano industry. The tuning fork became a corporate mark in 1898, and the familiar three-fork emblem eventually became one of the most recognizable symbols in the global musical-instrument sector. Yamaha expanded into harmonicas, phonographs, guitars, furniture, and other products during the first half of the twentieth century, gradually building expertise in woodworking, metallurgy, finishing, precision assembly, and acoustics. After the Second World War, president Genichi Kawakami sought productive uses for machinery and technical capabilities left from wartime manufacturing. Yamaha’s engineers applied their metallurgical and manufacturing experience to motorcycles, leading to the YA-1, a 125cc model introduced in the mid-1950s. The motorcycle business became Yamaha Motor Co., Ltd. in 1955. Yamaha Motor is now a separate company, so the present Yamaha Corporation should be understood primarily as the musical-instrument and audio-equipment company rather than as a motorcycle manufacturer. The postwar period also saw Yamaha build an international sales and education network. It began organized music instruction in the 1950s, established a U.S. subsidiary in 1960, expanded into Europe during the 1960s, and created the Yamaha Music Foundation in 1966. The foundation was intended to promote music education and popularization, reflecting management’s belief that a musical-instrument company could help people learn to use and enjoy its products. Yamaha also entered wind instruments, drums, electronic organs, sports equipment, recreation, semiconductors, audio equipment, and lifestyle products. From the late 1960s onward, electronics became increasingly important. Yamaha began semiconductor production in 1972 and used electronic expertise to develop digital organs, synthesizers, keyboards, sound chips, and signal-processing technologies. The CS-80 synthesizer, released in 1977, became a landmark instrument for electronic musicians and composers. In 1983, Yamaha introduced the DX7, a commercially successful digital synthesizer that helped popularize frequency-modulation synthesis and demonstrated the potential of integrated digital sound technology. The company later extended this expertise into professional mixing consoles, studio monitors, home audio, digital pianos, music-production systems, and networked audio. In 1987, the company changed its legal name from Nippon Gakki Co., Ltd. to Yamaha Corporation to mark the centenary of its operations. This change consolidated the Yamaha name across its international businesses and aligned the corporate identity with the brand already familiar to musicians and consumers. During the 1980s and 1990s, Yamaha continued to develop digital instruments, portable keyboards, professional audio products, software-related activities, and international manufacturing and distribution. It also pursued non-core businesses, including furniture, housing equipment, golf products, and archery, but later divested or discontinued many of them. The company’s acquisition strategy in the 2000s focused increasingly on sound and music. Steinberg, a German music-software developer, joined the group in 2005. Yamaha acquired Bösendorfer in 2008, preserving a historic Austrian premium-piano brand, and acquired NEXO the same year to strengthen professional loudspeaker capabilities. Yamaha later acquired Line 6 and Revolabs in 2014, adding digital guitar modeling, amplification, wireless audio, and unified communications. The Cordoba Music Group investment announced in 2023 broadened Yamaha’s guitar and stringed-instrument portfolio and added brands with strong positions in classical and acoustic guitars. Yamaha also maintained a presence in music entertainment, artist support, schools, festivals, concerts, and retail experiences. Its education system developed international courses and teacher-training programs, while Yamaha Artist Services supported professional musicians. Brand stores such as the Yamaha Ginza Shop and Yamaha Music Yokohama Minato Mirai reflect a shift from conventional retail toward product demonstration, learning, performance, and cultural participation. In the 2020s, Yamaha emphasized the integration of acoustic craftsmanship, electronics, software, artificial intelligence, connectivity, and customer experience. In 2025, it established Yamaha Music Innovations in Silicon Valley as a business-development and corporate-venture-capital platform. It also reorganized Steinberg’s hardware activities so that Yamaha would take responsibility for the development and sales of Steinberg-branded hardware while the Steinberg business remained part of the group. As of 2026, Yamaha Corporation’s principal businesses are musical instruments and audio equipment, supplemented by selected industrial, automotive, communications, and recreation-related activities. Its corporate philosophy is expressed through the ideas of sharing passion and performance and creating “Kando,” or a powerful sense of emotional excitement and satisfaction through sound and music.

  • 2025

    Yamaha establishes Yamaha Music Innovations

    [1]

    Yamaha creates a Silicon Valley-based business-development and corporate-venture-capital company.

  • 2025

    Yamaha reorganizes Steinberg hardware activities

    [7]

    Yamaha takes over development and sales of Steinberg-branded hardware as part of a group-wide product-development restructuring.

  • 2023

    Yamaha invests in Cordoba Music Group

    [6]

    Yamaha acquires an equity interest in Cordoba Music Group, converting the U.S. guitar business into a Yamaha sub-subsidiary.

  • 2014

    Yamaha acquires Line 6 and Revolabs

    [1]

    The company expands into digital guitar modeling, amplification, wireless audio, and unified communications through acquisitions of Line 6 and Revolabs.

  • 2008

    Yamaha acquires Bösendorfer and NEXO

    [1]

    Yamaha adds the Austrian premium-piano maker Bösendorfer and French professional-loudspeaker company NEXO to its group.

  • 2005

    Yamaha acquires Steinberg

    [17]

    Yamaha completed the acquisition of Steinberg Media Technologies, adding important digital-audio and music-production software capabilities.

  • 1987

    Nippon Gakki becomes Yamaha Corporation

    [1]

    The company changes its corporate name to Yamaha Corporation to mark its 100th year in business.

  • 1983

    Yamaha introduces the DX7

    [10]

    The DX7 becomes a commercially influential digital synthesizer and helps popularize frequency-modulation synthesis.

  • 1983

    DX7 synthesizer introduced

    [1]

    The Yamaha DX7 helped popularize digital FM synthesis and became an influential electronic keyboard in professional and popular music.

  • 1983

    Clavinova digital-piano series introduced

    [13]

    Yamaha introduced the Clavinova line, developing a long-running digital-piano platform intended to combine piano-oriented playing with electronic functionality.

Products and positioning

A globally integrated, premium-to-mainstream sound and music brand that combines craftsmanship, engineering, reliability, education, professional performance, software, and connected audio experiences. A trusted, full-range music brand serving beginners, educators, hobbyists, professional musicians, recording and production users, and institutional customers.

  • Acoustic instruments · 1900

    Acoustic pianos and grand pianos

    Yamaha’s piano business is one of the company’s historic foundations. It includes upright pianos, concert and studio grands, and performance-oriented instruments for homes, schools, institutions, studios, and concert venues. Yamaha emphasizes precision manufacturing, acoustic design, material selection, long-term service, and a range that extends from broadly accessible models to professional instruments. The group also owns Bösendorfer, which operates as a distinct Austrian premium-piano brand. Yamaha produces grand and upright acoustic pianos for homes, teaching studios, institutions, stages, and concert performance. The range extends from entry and intermediate instruments to professional concert grands, with product families differentiated by scale, materials, action design, finish, and intended use.

  • Digital musical instruments

    Digital pianos and hybrid pianos

    Yamaha’s digital piano portfolio includes portable and furniture-style instruments, stage pianos, and hybrid systems designed to combine digital control with acoustic-piano action or sound-production principles. The category supports home practice, education, worship, performance, and professional production. Products such as Clavinova and AvantGrand represent Yamaha’s effort to translate acoustic playing feel, expressive control, and piano-oriented design into digitally enabled instruments.

  • Electronic musical instruments · 1959

    Keyboards, synthesizers, and electronic organs

    Yamaha produces portable keyboards, arranger workstations, synthesizers, stage keyboards, and Electone electronic organs. The category covers beginners, educators, entertainers, composers, touring musicians, and professional producers. Yamaha’s DX7 helped define the company’s digital-synthesis reputation, while later product families connected sound engines, sequencing, performance controls, software integration, and live-use workflows.

  • Stringed instruments · 1942

    Guitars and basses

    Yamaha’s guitar business spans acoustic guitars, classical guitars, electric guitars, basses, silent instruments, and related amplification and accessories. Its range serves students, hobbyists, touring players, recording musicians, and professional artists. The company’s guitar capabilities were expanded through the acquisition of Line 6 and the investment in Cordoba Music Group, while Yamaha also maintains its own established acoustic, electric, and bass product families. The guitar portfolio includes acoustic, classical, electric, and bass instruments across student, intermediate, professional, and specialty segments. Yamaha emphasizes consistent manufacturing, accessible price points, and models suited to instruction, songwriting, stage use, and recording.

  • Percussion instruments · 1967

    Drums and percussion

    Yamaha manufactures acoustic drum kits, electronic drums, marching percussion, concert percussion, hardware, and accessories. Its products are used in education, rehearsal, live performance, recording, orchestral settings, and popular music. The business combines shell construction, hardware engineering, electronic triggering, pad design, and integration with broader Yamaha sound and performance systems. Yamaha makes acoustic drum kits, electronic drums, marching and concert percussion, hardware, and related accessories. The range serves beginning players, working drummers, educators, recording users, and professional touring or institutional applications.

  • Orchestral instruments · 1914

    Brass, woodwind, and orchestral string instruments

    Yamaha produces trumpets, trombones, French horns, tubas, saxophones, flutes, clarinets, oboes, bassoons, violins, violas, cellos, and related instruments. These products cover student, intermediate, professional, marching, orchestral, jazz, and educational use. Yamaha’s development approach combines traditional instrument-making, acoustic research, specialist consultation, artist relationships, and manufacturing consistency across international markets.

  • Professional audio · 1969

    Professional audio equipment

    Yamaha’s professional-audio portfolio includes digital and analog mixing consoles, loudspeakers, power amplifiers, signal processors, installed-sound systems, stageboxes, networked-audio products, and related control platforms. The business serves touring, broadcast, houses of worship, education, corporate installations, theaters, hospitality, and recording environments. NEXO and other group businesses extend Yamaha’s reach into specialist loudspeaker and commercial sound applications. Yamaha's professional-audio products include mixing consoles, digital signal processors, amplifiers, loudspeakers, microphones, studio monitors, and installation systems. They are used in live sound, broadcast, recording, theaters, houses of worship, education, and commercial venues.

  • Consumer audio · 1922

    Home audio and audiovisual equipment

    Yamaha sells home audio and audiovisual products including AV receivers, speakers, soundbars, home-theater components, networked audio devices, and related entertainment systems. These products apply Yamaha’s sound-engineering expertise to domestic listening, television, gaming, cinema, streaming, and multiroom use. The category links consumer electronics with the company’s wider focus on sound reproduction and connected experiences.

  • Music technology · 2005

    Music-production software and hardware

    Through Steinberg and related Yamaha businesses, the group provides digital audio workstations, music-production software, virtual instruments, recording tools, audio interfaces, and studio hardware. This portfolio supports composition, recording, editing, mixing, mastering, education, and live production. Yamaha’s 2025 restructuring shifted Steinberg-branded hardware development and sales into Yamaha while retaining Steinberg as a group software brand.

  • Digital pianos · 1983

    Clavinova

    Clavinova is Yamaha's best-known digital-piano family. Models typically emphasize piano-style actions, sampled or modeled acoustic-piano voices, cabinet formats, headphone practice, recording functions, connectivity, and educational features. The line includes instruments aimed at home players, students, and more advanced performers.

  • Electronic keyboards

    Synthesizers and stage keyboards

    Yamaha's synthesizer and stage-keyboard portfolio covers sound-design instruments, workstation and performance keyboards, digital stage pianos, and compact electronic instruments. These products are used in composition, live performance, studio production, education, and electronic-music practice.

  • Wind and orchestral instruments

    Band and orchestral instruments

    Yamaha manufactures brass, woodwind, and orchestral string instruments, including products for school bands, amateur ensembles, professional performers, orchestras, and conservatories. The category is supported by Yamaha's long manufacturing history and international artist and educator relationships.

  • Music software

    Steinberg music-production software

    Through its ownership of Steinberg, Yamaha participates in computer-based music production. Steinberg products such as Cubase provide digital audio recording, editing, sequencing, composition, mixing, and virtual-instrument workflows that complement Yamaha hardware.

  • Music education · 1954

    Yamaha Music Education

    Yamaha's education activities provide organized music instruction through schools, local education organizations, teacher networks, and related materials. Programs commonly introduce keyboard playing, listening, ensemble work, creativity, and music fundamentals, with details varying by country.

Controversies

  • Criticism over Yamaha Corporation’s continued Russian market activity

    Yamaha Corporation has been criticized in reference coverage for continuing to import and sell products in Russia during the war in Ukraine. The available material does not establish a formal investigation, lawsuit or company penalty.

    Source

  • Criticism concerning continued Russian operations

    Reference coverage reports criticism of Yamaha Corporation for continuing to import and sell products in Russia during the war in Ukraine. The available material does not establish that the criticism resulted in a court judgment, regulatory sanction or formal corporate finding.

    Source

Read more

Marketing campaigns

  • 2024Yamaha Music Yokohama Minato Mirai

    Japan

    Yamaha opened a new experiential brand shop in Yokohama within the YOKOHAMA SYMPHOSTAGE development, extending its use of physical spaces for product discovery, learning, demonstrations, and musical experiences.

    Outcome. The facility strengthened Yamaha’s direct customer-experience strategy in Japan.

    Source
  • 2021Yamaha Ginza Shop experience format

    Japan

    Yamaha reopened its Ginza flagship store as an experience-oriented brand location combining products with demonstrations, performance, music appreciation, and customer interaction.

    Outcome. The shop became an example of Yamaha’s shift toward experiential retail and cultural-brand spaces.

    Source
  • 2020#SoundItOut

    Worldwide

    The #SoundItOut branding campaign encouraged people who had considered learning an instrument to begin making music in an accessible and informal way. It presented music participation as casual, enjoyable, and open to people at different skill levels.

    Outcome. The campaign supported Yamaha’s broader message that music should be approachable and that everyone can develop a personal relationship with sound.

    Source
  • 2020We Love Music, in Every Key

    Worldwide

    This worldwide brand platform framed Yamaha as a company serving diverse forms of musical expression, from beginners and educators to professionals, creators, performers, and listeners.

    Outcome. The campaign broadened Yamaha’s communication beyond individual product categories and emphasized inclusion across musical styles and levels of participation.

    Source
  • 2012125 Years of Passion & Performance

    Worldwide

    Yamaha marked 125 years of operations with communications centered on its products, history, customers, dealers, performers, and the company’s objective of creating Kando together.

    Outcome. The anniversary campaign reinforced Yamaha’s heritage positioning and connected its manufacturing history with its global music community.

    Source
  • 2010Creating Kando Together

    Worldwide

    Creating Kando Together became a central Yamaha corporate objective, expressing the goal of generating emotional excitement and cultural enrichment through sound, music, technology, and customer relationships.

    Outcome. The concept became an enduring part of Yamaha’s corporate philosophy, brand language, sustainability communication, and customer-experience strategy.

    Source
  • 1966Yamaha Music Foundation

    Japan · Worldwide

    Yamaha established the Yamaha Music Foundation to promote music education and the popularization of music. Its activities include course development, teacher preparation, concerts, festivals, competitions, and youth-oriented programs.

    Outcome. The foundation became a long-term institutional component of Yamaha’s cultural and educational mission.

    Source
  • 1954Yamaha Music Education System

    Japan · Asia-Pacific · North America · Europe · Worldwide

    Yamaha’s music-education system began in Japan in the 1950s and developed into structured courses, teacher training, student performance opportunities, and music-popularization activities. It reflects the company’s long-standing belief that its role includes helping people learn, practice, and participate in music rather than only manufacturing instruments.

    Outcome. The program became a continuing international education platform associated with Yamaha schools, courses, youth events, concerts, and the Yamaha Music Foundation.

    Source

Brand decisions

  • 2025

    Restructure Steinberg hardware activitiesStrategy

    Background

    Yamaha stated that the Steinberg hardware business had reached a significant stage and that group-wide product-development changes could improve coordination between hardware development and Yamaha’s broader audio capabilities.

    Action taken

    Yamaha took over development and sales of Steinberg-branded hardware while Steinberg continued as a wholly owned group company focused on its wider software and music-technology activities.

    Aftermath

    The decision clarified the division of responsibilities between Yamaha and Steinberg and aligned hardware operations more directly with Yamaha’s audio-equipment organization.

    Source

  • 2023

    Invest in Cordoba Music GroupM&A

    Background

    Yamaha identified an opportunity to strengthen its position in acoustic, classical, and related guitar categories through a recognized U.S. instrument group.

    Action taken

    Yamaha acquired an equity interest in Cordoba Music Group and converted it into a Yamaha sub-subsidiary.

    Aftermath

    The transaction broadened Yamaha’s guitar portfolio and added Cordoba’s brand and distribution capabilities to the Yamaha group.

    Source

  • 2014

    Acquire Line 6 and RevolabsM&A

    Background

    Yamaha sought to extend its capabilities in digitally modeled musical instruments, guitar amplification, wireless audio, and business communications.

    Action taken

    Yamaha acquired Line 6 and Revolabs, adding guitar-modeling and wireless-audio technologies to the group.

    Aftermath

    The acquisitions expanded Yamaha beyond traditional instruments into digitally enabled performance equipment and unified communications.

    Source

  • 2010

    Transfer the living-business subsidiaryStrategy

    Background

    Yamaha had developed furniture and housing-related products using expertise originally derived from piano woodworking, but the business was not central to its sound- and music-focused direction.

    Action taken

    Yamaha transferred the majority of its stake in YAMAHA Livingtec as part of a restructuring and effectively withdrew from management of the living-equipment business.

    Aftermath

    Yamaha further concentrated its corporate resources on musical instruments, audio, and selected industrial and technology businesses.

    Source

  • 2008

    Acquire Bösendorfer and NEXOM&A

    Background

    Yamaha pursued complementary acquisitions that could strengthen its premium piano and professional sound businesses while preserving specialist brands and technologies.

    Action taken

    Yamaha acquired Austrian piano maker Bösendorfer and French loudspeaker manufacturer NEXO.

    Aftermath

    Bösendorfer continued as a premium piano subsidiary, while NEXO added specialist loudspeaker capabilities to Yamaha’s professional-audio portfolio.

    Source

  • 2005

    Acquire Steinberg Media TechnologiesM&A

    Background

    Yamaha sought to strengthen its position in computer-based music production and broaden the relationship between musical instruments, audio hardware, and music software.

    Action taken

    Yamaha completed the acquisition of Steinberg Media Technologies, the developer associated with Cubase and other music-production software.

    Aftermath

    Steinberg became a major software and music-technology asset within the Yamaha group, supporting digital audio workstations, virtual instruments, recording workflows, and hardware integration.

    Source

  • 1987

    Rename Nippon Gakki as Yamaha CorporationStrategy

    Background

    The company’s internationally recognized Yamaha brand had become broader than the Nippon Gakki corporate name, and the centenary offered an opportunity to align the legal identity with the consumer-facing brand.

    Action taken

    The company changed its corporate name to Yamaha Corporation.

    Aftermath

    The Yamaha name became the unified corporate identity for the group’s musical-instrument, audio, and related businesses.

    Source

  • 1955

    Separate the motorcycle business into Yamaha MotorStrategy

    Background

    Yamaha’s postwar manufacturing capabilities and metallurgical expertise supported the development of the YA-1 motorcycle. The motorcycle business grew rapidly enough to justify a separate corporate structure.

    Action taken

    Nippon Gakki established Yamaha Motor Co., Ltd., separating the motorcycle business from the musical-instrument company.

    Aftermath

    Yamaha Motor became an independent mobility company, while Yamaha Corporation retained its core identity in musical instruments and later audio equipment.

    Source

Recent events

  • Unconfirmed

    Reported

    Yamaha introduces DockPoint Pontoon integrated control system[21]

    Yamaha's U.S. Marine Business Unit debuted DockPoint Pontoon, a new integrated control system that combines Yamaha Helm Master EX joystick outboard control with Jet Thruster technology to provide full joystick maneuverability for single-outboard pontoon boats. Yamaha collaborated with Holland Marine Parts, maker of Jet Thruster, to integrate the technology with Yamaha joystick control and a single outboard. The system is designed for OEM installation and will be available to pontoon manufacturers in 2027 for select 2028 model year pontoons.

  • Unconfirmed

    Reported

    Yamaha launches DockPoint Pontoon integrated control system[22]

    Yamaha U.S. Marine Business Unit announced the launch of DockPoint Pontoon, an integrated control system combining the Helm Master EX joystick with Jet Thruster technology to deliver full maneuverability for single-outboard pontoons. The system debuted at the International BoatBuilders' Exhibition & Conference and was developed in collaboration with Jet Thruster manufacturer Holland Marine Parts. It is designed for OEM installation on single-engine pontoons from 24 to 30 feet with Yamaha DEC/DES-equipped outboards from 150 to 450 hp and will be available to builders in 2027 for select 2028 model year pontoons.

  • Reported

    Yamaha launches YZF-R2 motorcycle in India[23]

    India Yamaha Motor launched the YZF-R2 motorcycle globally, manufactured at its Chennai unit and priced at Rs 2.30 lakh, featuring a newly developed 200cc liquid-cooled engine producing 26.5 bhp and 19.1 Nm of torque. The company targets a 70:30 domestic-to-export sales ratio, with primary export focus on Japan, Europe and Taiwan, and projects a full-year rolling production target of 50,000 units.

  • Reported

    Yamaha unveils RW350 adventure scooter[24]

    Yamaha unveiled the RW350 adventure scooter at EICMA 2026.

  • Reported

    Yamaha announces ADECIA Wireless[25]

    Yamaha announced ADECIA Wireless, a wireless conferencing solution that includes RM-W wireless microphones and other conferencing components.

  • Reported

    Yamaha introduces CrossCore RC and Wabash RT e-bikes[26]

    Yamaha introduced the CrossCore RC and Wabash RT electric bicycle models for the U.S. market. The company said both models would become available in summer 2022.

  • Reported

    Yamaha appoints Amy Sorter as sales director[27]

    Yamaha announced Amy Sorter's appointment as Sales Director for its Institutional Channel Sales team.

  • Unconfirmed

    Reported

    WithU RNF Yamaha unveils 2022 team livery[28]

    The WithU RNF Yamaha team unveiled the livery for its 2022 MotoGP bikes at a launch ceremony in Verona, Italy.

  • Unconfirmed

    Reported

    Yamaha debuts limited-edition XSR155 in Thailand[29]

    Yamaha unveiled a limited-edition XSR155 cafe racer, built with Thai custom motorcycle shop Zeus Customs and limited to 100 units.

  • Reported

    Yamaha partners with Entourage Pro[30]

    Yamaha became an official partner of Entourage Pro, a global networking platform for sourcing accredited production industry personnel.

Read more(43)

Sources71 sources

  1. 1Yamaha Corporation: Corporate Historyyamaha.com
  2. 2Yamaha Corporation: Corporate Profileyamaha.com
  3. 3Yamaha Corporation: Directors and Officersyamaha.com
  4. 4Yamaha Corporation: Brand Promiseyamaha.com
  5. 5Yamaha Music Education Systemmea.yamaha.com
  6. 6Yamaha Corporation: Acquisition of Cordoba Music Groupyamaha.com
  7. 7Yamaha Corporation: Steinberg Hardware Business Restructuringyamaha.com
  8. 8Yamaha Corporation: Notice of Management Changesyamaha.com
  9. 9Yamaha Corporation of America: Yamaha Music Education Backgroundusa.yamaha.com
  10. 10Wikipedia: Yamaha Corporationen.wikipedia.org
  11. 11Yamaha Corporation: About Yamahayamaha.com
  12. 12Yamaha Music Educationyamaha.com
  13. 13Yamaha Clavinovayamaha.com
  14. 14Steinberg: Companysteinberg.net
  15. 15Yamaha Corporation investor informationyamaha.com
  16. 16https://yamaha.comyamaha.com
  17. 17Yamaha acquires Steinbergusa.yamaha.com
  18. 18125 Years of Passion & Performanceusa.yamaha.com
  19. 19Creating Kando Togetheryamaha.com
  20. 20Criticism over Yamaha Corporation’s continued Russian market activityzh.wikipedia.org
  21. 21雅马哈推出DockPoint Pontoon集成操控系统boatingindustry.com
  22. 22雅马哈推出DockPoint Pontoon集成控制系统tradeonlytoday.com
  23. 23雅马哈在印度发布YZF-R2摩托车thehindubusinessline.com
  24. 24Yamaha发布RW350探险踏板车rushlane.com
  25. 25Yamaha 发布 ADECIA Wirelesstwice.com
  26. 26雅马哈推出CrossCore RC和Wabash RT电动自行车autoevolution.com
  27. 27Yamaha任命Amy Sorter为销售总监prweb.com
  28. 28WithU RNF Yamaha发布2022赛季车队涂装crash.net
  29. 29Yamaha在泰国推出限量版XSR155tbsnews.net
  30. 30Yamaha与Entourage Pro建立合作lsionline.com
  31. 31Yamaha 推出第二代 LA 小号prweb.com
  32. 32Yamaha宣布推出TW-E3B无线耳机techspot.com
  33. 33Rapido获5200万美元融资inc42.com
  34. 34Yamaha推出FZ 25 MotoGP版thehindu.com
  35. 35雅马哈推出FZ 25 Monster Energy MotoGP特别版economictimes.indiatimes.com
  36. 36雅马哈更新 2022 款 YZ125autoevolution.com
  37. 37Yamaha上调YZF-R15 V3与MT-15价格zigwheels.com
  38. 38Yamaha下调FZ25和FZS 25售价autocarindia.com
  39. 39雅马哈成立汽车技术概念品牌αlivefinance.sina.com.cn
  40. 40Yamaha 晋升 John Shalhoup 为销售赋能副总裁prweb.com
  41. 41索尼与雅马哈推出“涂鸦巡航”服务finance.sina.com.cn
  42. 42雅马哈资助 Lotus Camp 修复项目prnewswire.com
  43. 43Yamaha 在 NAMM Believe in Music Week 获得九项荣誉prweb.com
  44. 44雅马哈宣布推出MSP3A有源监听音箱lsionline.com
  45. 45雅马哈推出“Test Ride My Yamaha”试驾活动indiantelevision.com
  46. 46YAMAHA在台发表125机车新车款setn.com
  47. 47雅马哈宣布全系摩托车涨价propakistani.pk
  48. 48Yamaha发布Wolverine RMAX 1000并排式越野车finance.yahoo.com
  49. 49Yamaha在印度推出在线销售平台economictimes.indiatimes.com
  50. 50雅马哈推出Civante电动自行车tech.sina.com.cn
  51. 51雅马哈公布符合BSVI标准的摩托车涨价overdrive.in
  52. 52雅马哈研发并开放订购200 kW高性能电机原型tech.sina.com.cn
  53. 53Yamaha推出FZ 25并揭晓FZS 25business-standard.com
  54. 54雅马哈扩大在阿肯色州的技术学校合作项目boatingindustry.com
  55. 55Yamaha在NAMM展会获得八项奖项prweb.com
  56. 56Yamaha全地形车新增Datatool追踪设备stackyard.com
  57. 57Yamaha推出吉他新配色prweb.com
  58. 58雅马哈推出符合BS-VI标准的YZF-R15 Version 3.0indianexpress.com
  59. 59Yamaha赞助Bands of America全国总决赛prweb.com
  60. 60雅马哈停产YBR 125G Night Fluo限量版propakistani.pk
  61. 61Yamaha在斯里兰卡推出NMAX 125踏板车colombogazette.com
  62. 62Yamaha推出YAS 109和YAS 209音响条business-standard.com
  63. 63雅马哈推出YH-700A头戴式耳机 支持主动降噪和空间音频finance.sina.com.cn
  64. 64AMW launches Yamaha NMAX 125 premium scooter in Sri Lanka | Daily FTft.lk
  65. 65Yamaha Announces a Massive Increase in Bike Prices Yet Againpropakistani.pk
  66. 66Yamaha India launches MT-15 MotoGP editionÂdeccanherald.com
  67. 67Yamaha Introduces New Line of Wireless Headphones with Adaptive Technologies to Optimize Soundprweb.com
  68. 68Yamaha Launches Its Smallest Wireless Earbuds To-Date, Delivering True Sound in a Comfortable, Go-Anywhere Designprweb.com
  69. 69Yamaha launches YZF-R15S V3 with unibody seat priced at Rs 1.57 lakhbusiness-standard.com
  70. 70Yamaha launches RayZR 125 Fi Hybrid, Street Rally 125 Fi Hybriddeccanherald.com
  71. 71Yamaha Unveils All-New Wolverine RMAX2 1000 and RMAX4 1000ammoland.com

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