Yangaroo

Yangaroo is a Canadian media-content technology company founded in Toronto in 1999. Its business is centered on digital media distribution and workflow management for organizations that need to move audio, video, and related entertainment content securely among labels, artists, broadcasters, advertisers, post-production businesses, journalists, programmers, and award-show stakeholders. The company is best known for the Digital Media Distribution System, generally referred to as DMDS. DMDS was developed to support the transition from physical media delivery to internet-based, file-oriented distribution. Before digital delivery became standard, broadcasters, advertisers, and production companies commonly exchanged material using physical formats such as DigiBeta tapes and other shipped media. Yangaroo's platform provides a controlled digital alternative through which approved recipients can access, preview, download, and manage audio and video assets. Its use cases include the delivery of music videos to broadcasters, distribution of television advertising materials, delivery of music to radio and television platforms, and the circulation of award-show content and voting-related material. Within the music sector, Yangaroo Music enables record labels, independent music professionals, and artists to distribute pre-release material to programmers, broadcasters, journalists, and other authorized industry users. This type of workflow is designed to give media professionals early access to promotional or broadcast content while retaining an organized digital distribution process. The platform also addresses the needs of television advertisers and post-production organizations that must deliver large media files to multiple recipients and markets. Yangaroo expanded its industry relationships through partnerships. In December 2014, it announced an arrangement with IMD Fastrax, the music-distribution arm of IMD, allowing North American record labels and recording artists to deliver music videos into the United Kingdom and Ireland through the IMD Fastrax platform. In 2020, Yangaroo formed a partnership with Universal Music Canada, further connecting its distribution technology with a major recorded-music company in Canada. The company has also operated as a publicly traded Canadian business. In January 2020, Yangaroo reported that the TSX Venture Exchange had approved a normal-course issuer bid covering as many as three million common shares, representing no more than five percent of its issued and outstanding securities. The reference material does not establish the outcome of that buyback, nor does it provide current financial, ownership, executive, or operating details. Yangaroo's documented identity remains that of a specialized business-to-business media technology provider rather than a consumer-facing entertainment brand.

Yangaroo was founded in Toronto in 1999 as a Canadian media-content technology company. Its documented business developed around the digitization of media delivery: rather than relying on physical tapes and other hard-copy formats, professional users could use Yangaroo's internet-based systems to distribute audio and video files to approved recipients. This model served sectors in which media assets must be delivered reliably to many professional stakeholders, including broadcasters, advertisers, record labels, artists, journalists, programmers, post-production companies, and award-show organizers. The company's principal platform is the Digital Media Distribution System, or DMDS. The system is described as a secure digital distribution service for audio and video media. Its applications include sending music videos to broadcasters, delivering television advertisements, distributing music to radio and television platforms, and circulating award-show content and voting materials. By supporting file-based workflows, DMDS addresses the operational change from physical media such as DigiBeta tapes toward online delivery, access, and download processes. Yangaroo also operates in music-industry distribution through Yangaroo Music. The service allows music professionals to make pre-release audio and video available to authorized industry users, including programmers, broadcasters, journalists, and other media professionals. This supports promotional and programming workflows for both established record labels and independent music participants. A notable international development occurred in December 2014, when Yangaroo announced a partnership with IMD Fastrax, described as the music-distribution arm of IMD. The arrangement allowed North American labels and recording artists to send music videos to the United Kingdom and Ireland through the IMD Fastrax platform. The partnership linked Yangaroo's distribution capabilities with an established delivery route for international music-video circulation. In January 2020, Yangaroo reported that the TSX Venture Exchange had approved a normal-course issuer bid. The proposed bid covered as many as three million common shares, equivalent to five percent or less of the company's issued and outstanding securities. The available reference material does not state how many shares, if any, were ultimately repurchased. Also in 2020, Yangaroo formed a partnership with Universal Music Canada, adding a relationship with a major Canadian music company to its documented business development. The available material provides limited information about Yangaroo's subsequent ownership, leadership, financial performance, product revisions, and current geographic footprint. It does, however, establish the company as a specialized Canadian business-to-business media-distribution provider whose core proposition is secure digital movement and management of professional audio and video content across advertising, music, broadcasting, and awards workflows.

• 2020

  Normal-course issuer bid receives exchange approval

  [1]Yangarooen.wikipedia.org

  Yangaroo reports TSX Venture Exchange approval for a proposed repurchase of up to three million common shares, representing five percent or less of its outstanding securities.

• 2020

  Partnership with Universal Music Canada

  [1]Yangarooen.wikipedia.org

  Yangaroo forms a partnership with Universal Music Canada in the recorded-music distribution field.

• 2014

  Partnership with IMD Fastrax

  [1]Yangarooen.wikipedia.org

  Yangaroo announces an arrangement enabling North American labels and artists to deliver music videos to the United Kingdom and Ireland through IMD Fastrax.

• 1999

  Yangaroo is founded in Toronto

  [1]Yangarooen.wikipedia.org

  Yangaroo is established in Toronto as a Canadian media-content technology company.

A business-to-business digital media distribution and workflow platform for the advertising, music, broadcasting, post-production, and awards sectors.

• Digital media distribution platform

  Digital Media Distribution System (DMDS)

  Yangaroo's core technology platform for secure internet-based delivery of audio and video media. DMDS supports professional workflows for broadcasters, television advertisers, post-production companies, music distributors, and award-show organizers. Documented uses include music-video broadcasting, television-advertising delivery, music distribution to radio and television outlets, and the circulation of award-show content and voting materials. The platform represents a file-based alternative to exchanging physical media such as DigiBeta tapes.

• Music-industry distribution service

  Yangaroo Music

  A Yangaroo service for distributing pre-release music and related media to professional recipients. Its users include programmers, broadcasters, journalists, record-label personnel, independent music professionals, and other authorized industry participants. The service is intended to support preview, controlled access, and downloading of audio and video supplied by music professionals.

• 2020

  Proposal for a normal-course issuer bidOther

  Background

  Yangaroo reported that the TSX Venture Exchange had approved a proposal concerning the repurchase of the company's common shares.

  Action taken

  The approved proposal permitted purchases of up to three million common shares, representing five percent or less of the issued and outstanding securities.

  Aftermath

  The available reference does not establish the number of shares ultimately repurchased or the longer-term financial effect of the proposal.

  Source

• 2021.10.13

  Reported2021.10.13

  Yangaroo partners with Innovid on digital advertising delivery[2]Yangaroo与Innovid合作拓展数字广告投放finanznachrichten.de

  Yangaroo announced a partnership with Innovid and said it had integrated its Digital Media Distribution System platform with Innovid Bridge. Yangaroo and Innovid clients can use the solution to extend advertising orders to digital destinations, including connected TV.

Read more

1. 1Yangarooen.wikipedia.org
2. 2Yangaroo与Innovid合作拓展数字广告投放finanznachrichten.de