Yappli

Yappli, Inc. (株式会社ヤプリ) is a Japanese technology company that provides a no-code mobile application development and operation platform, also named Yappli. Founded in 2013, the company is headquartered in Tokyo and positions itself as a "digital experience company" that lowers the barrier to digital technology so that any company can build and run mobile apps without programming. Its mission is stated as "making digital simple, enriching society" (デジタルを簡単に、社会を豊かに). The core Yappli product allows users to develop, operate, and analyze mobile apps without coding, covering use cases from store sales promotion to internal corporate DX. Beyond the flagship app builder, the company has expanded into adjacent offerings including a web construction platform that fuses AI and no-code, LINE mini-app and LINE marketing tools, mobile ordering and takeout solutions, and employee experience (EX) internal apps. It also offers Yappli CRM, a customer management system built around app data. Yappli serves a broad range of clients in Japan, including apparel brands, sports teams, universities, local governments, and corporate internal use. According to the company, it supports more than 1,100 client companies. Its apps have collectively surpassed 300 million downloads, a milestone reached in 2026. The company notes that while the first 100 million downloads took about nine years from founding, the most recent 100 million took only one year and ten months, marking its fastest growth pace. Yappli is led by representative director and CEO Yasufumi Iohara. The company describes its next decade as moving from no-code to AI, evolving its products with AI and aiming to become a software infrastructure supporting mobile DX across industries. It emphasizes a one-platform approach that connects customer experience (CX) and employee experience (EX) across web, LINE, and app touchpoints.

Yappli, Inc. was founded in 2013 in Japan. The company emerged as a pioneer in the no-code mobile app development market, aiming to make app creation accessible to businesses without programming expertise. Its mission, "making digital simple, enriching society," reflects a goal to lower the barrier to technology so that more companies and consumers can benefit from digital convenience. In its first decade, Yappli focused on establishing and growing the no-code app development category. The flagship Yappli platform enabled companies to develop, operate, and analyze mobile apps without coding, serving use cases from store sales promotion to internal corporate DX. The company expanded its client base across diverse sectors, including apparel brands, sports teams, universities, local governments, and corporate internal use. By the early 2020s, Yappli reported supporting over 1,100 client companies. A significant milestone came in 2022 when apps built with Yappli reached 100 million cumulative downloads. This achievement took approximately nine years from the company's founding. Just two years later, in 2024, cumulative downloads reached 200 million. The pace accelerated further, and in 2026, Yappli announced that apps built on its platform had surpassed 300 million downloads. The company highlighted that the most recent 100 million downloads were achieved in only one year and ten months, the fastest growth rate in its history. Yappli attributed this growth not merely to an increase in adopting companies but to a broader shift: corporate apps have become everyday touchpoints for consumers and an infrastructure supporting marketing and organizational operations for enterprises. Throughout this period, Yappli evolved its product portfolio beyond the core app builder. It introduced Yappli CRM, a customer management system built around app data, and expanded into web construction with an AI and no-code platform, LINE mini-app and LINE marketing tools, mobile ordering and takeout solutions, and employee experience (EX) internal apps. This expansion reflected a strategic shift from being an app-building company to a company creating all kinds of digital experiences centered on mobile. Looking to the next decade, Yappli has articulated a vision of moving from no-code to AI. The company aims to evolve its products with AI to deliver even simpler and richer digital experiences, and to grow into a software infrastructure supporting mobile DX across all companies and industries. It seeks to provide a one-platform solution that connects customer experience (CX) and employee experience (EX) across web, LINE, and app touchpoints, supporting the entire customer journey. The company is led by Representative Director and CEO Yasufumi Iohara, who has emphasized this transition and the company's ambition to continue pioneering the mobile DX space.

• 2026

  Apps built with Yappli surpass 300 million cumulative downloads, with the latest 100 million achieved in one year and ten months.

• 2024

  Apps built with Yappli reach 200 million cumulative downloads.

• 2022

  Apps built with Yappli reach 100 million cumulative downloads.

• 2013

  Yappli, Inc. founded in Japan.

No-code mobile DX platform and digital experience company for enterprises.

• Yappli

  No-code mobile app development, operation, and analysis platform.

• Yappli CRM

  Customer management system built around app data.

• AI and no-code web construction platform

  Web construction platform fusing AI and no-code.

• LINE mini-app and LINE marketing tools

  No-code creation to analysis in a single screen for LINE.

• Mobile ordering and takeout solution

  Queueing, ordering, payment, sales management, and CRM for repeat visits.

• Employee experience (EX) internal apps

  Internal apps to strengthen employee engagement.

1. 1株式会社ヤプリ Yappli, Inc. | Mobile Tech for Allyappli.co.jp
2. 2ミッション｜Yappli, Inc.（株式会社ヤプリ）yappli.co.jp
3. 3Yappli - Wikidatawikidata.org