Recent events
Recent events tied to this brand in public sources.
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2022
Yiche launches Shark Shell car-wrap brand
Yiche launched its own car-wrap brand, Shark Shell, entering the automotive aftermarket car-care segment, according to the report.
2022
Yiche launches NEV Zhixin Plan
At a forum held on January 5, Yiche launched its NEV Zhixin Plan, a set of content products and data-driven marketing solutions for the new energy vehicle market.
2021
Yiche and Zhejiang TV unveil Super 818 Auto Carnival Night
Yiche and Zhejiang TV unveiled their planned Super 818 Auto Carnival Night at an event on April 20. The automotive-themed broadcast is presented as a joint initiative, with activities including vehicle-themed shows and discounted car offers.
2020
Yiche files suit amid dispute over Xinyi Interactive management
Yiche said it had filed a civil lawsuit in Beijing's Haidian District People's Court amid a dispute over management and control of its subsidiary Xinyi Interactive; the case had been accepted and was being heard. Yiche alleged that former Xinyi Interactive chairman and general manager Qu Weihai refused to cooperate with a handover and that his actions infringed the rights of Xinyi Interactive and its shareholders.
2020
Yiche and Bank of Jiangsu form an automotive content and service partnership
Yiche and Bank of Jiangsu agreed to combine resources in automotive content, shared activities and interactive marketing. From July 10, Bank of Jiangsu users could access automotive data and information provided by Yiche through the bank’s platforms.
2020
Tencent-led consortium agrees to take Yiche private
Yiche announced that Tencent and Hammer Capital had signed a privatization agreement to acquire Yiche shares at a premium of about 15%; the transaction was expected to complete in the second half of 2020.
2020
Tencent-Hammer Capital buyer group agrees to privatize Yiche
A buyer group consisting of Tencent and Hammer Capital signed a merger agreement with Yiche's controlling shareholder to privatize Yiche at US$16 per American depositary share. If the transaction is completed, the buyer group is to make a mandatory general offer for the relevant Yixin shares; the deal had not yet been completed in the report.
2020
Yiche and its merger subsidiary agree to merge
Yiche, its parent Yiche Holding Limited and a merger subsidiary entered into a merger agreement under which the merger subsidiary would merge into Yiche, which would survive and become the parent's wholly owned subsidiary. The agreement was conditional.
2020
Yichehao launches Chuangyi Plan 2020
Yichehao, Yiche's automotive-content creator platform, launched Chuangyi Plan 2020, a program offering creators functional, operational, commercial and service support.
2020
Yiche launches new brand advertisement
Yiche launched a new brand advertisement on May 11, featuring Shen Teng and promoting checking transaction prices on the Yiche app.
2020
Yiche and Hengxin Auto Group sign strategic partnership
Yiche and Hengxin Auto Group signed a strategic partnership in Wuhan covering internet marketing and the development of dealers’ digital operations. Yiche’s smart digital products were slated to be deployed across more than 300 of Hengxin’s 4S stores in 2020.
2019
Yiche and Dongchuang Jianguo Group sign strategic partnership
Yiche and Dongchuang Jianguo Group signed a strategic cooperation agreement covering internet marketing and dealer digitization. The agreement provides for digital cooperation across Dongchuang Jianguo Group's 4S stores in 2020 and collaboration on insurance, after-sales services and used cars.
2019
CEC and Yiche announce strategic partnership
At the 2019 China Endurance Championship season-closing ceremony, the organizing committee announced a strategic partnership with Yiche, which would participate in and report on the 2020 season as a strategic media partner.
2019
Yiche launches MO Card membership service
Yiche formally launched its MO Card membership service at the 2019 Guangzhou Auto Show. The service offers members an integrated range of car-buying, car-use, and car-maintenance services and benefits.
2019
Yiche releases third-quarter 2019 results
Yiche released its third-quarter 2019 results. Revenue was RMB 2.541 billion, compared with RMB 2.725 billion a year earlier, and the company reported a net loss of RMB 162 million.
2019
Chezhub and Yiche form a partnership
Chezhub and Yiche formed a partnership focused on improving product functions and user experience for mobility services. The report says their systems and payment scenarios were already connected, and users could access a discounted refueling offer in the Yiche app.