Yiche
Yiche is a leading Chinese automotive internet platform providing information, guidance, and marketing solutions.
Last updated October 29, 2026
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Overview
Yiche is a Chinese automotive internet platform. It was founded in 2000, listed on the NYSE in 2010, and privatized in November 2020, becoming part of the Tencent family. It provides internet information and car-buying guidance services to Chinese car users, and internet marketing solutions to car manufacturers and dealers.
History
Yiche was founded in 2000. In 2010, it was listed on the New York Stock Exchange. In November 2020, it completed privatization and became part of the Tencent family. In November 2024, Yiche upgraded to 'Tengyi Technology' and was authorized to operate Tencent's advertising for the transportation industry.
Controversies
2020
Yiche files suit amid dispute over Xinyi Interactive management
Yiche said it had filed a civil lawsuit in Beijing's Haidian District People's Court amid a dispute over management and control of its subsidiary Xinyi Interactive; the case had been accepted and was being heard. Yiche alleged that former Xinyi Interactive chairman and general manager Qu Weihai refused to cooperate with a handover and that his actions infringed the rights of Xinyi Interactive and its shareholders.
Recent events
- Unconfirmed
Yiche launches Shark Shell car-wrap brand[5]
Yiche launched its own car-wrap brand, Shark Shell, entering the automotive aftermarket car-care segment, according to the report.
Yiche launches NEV Zhixin Plan[6]
At a forum held on January 5, Yiche launched its NEV Zhixin Plan, a set of content products and data-driven marketing solutions for the new energy vehicle market.
Reported
Yiche and Zhejiang TV unveil Super 818 Auto Carnival Night[7]
Yiche and Zhejiang TV unveiled their planned Super 818 Auto Carnival Night at an event on April 20. The automotive-themed broadcast is presented as a joint initiative, with activities including vehicle-themed shows and discounted car offers.
Reported
Yiche files suit amid dispute over Xinyi Interactive management[4]
Yiche said it had filed a civil lawsuit in Beijing's Haidian District People's Court amid a dispute over management and control of its subsidiary Xinyi Interactive; the case had been accepted and was being heard. Yiche alleged that former Xinyi Interactive chairman and general manager Qu Weihai refused to cooperate with a handover and that his actions infringed the rights of Xinyi Interactive and its shareholders.
Yiche and Bank of Jiangsu form an automotive content and service partnership[8]
Yiche and Bank of Jiangsu agreed to combine resources in automotive content, shared activities and interactive marketing. From July 10, Bank of Jiangsu users could access automotive data and information provided by Yiche through the bank’s platforms.
Reported
Tencent-led consortium agrees to take Yiche private[9]
Yiche announced that Tencent and Hammer Capital had signed a privatization agreement to acquire Yiche shares at a premium of about 15%; the transaction was expected to complete in the second half of 2020.
Reported
Tencent-Hammer Capital buyer group agrees to privatize Yiche[10]
A buyer group consisting of Tencent and Hammer Capital signed a merger agreement with Yiche's controlling shareholder to privatize Yiche at US$16 per American depositary share. If the transaction is completed, the buyer group is to make a mandatory general offer for the relevant Yixin shares; the deal had not yet been completed in the report.
Reported
Yiche and its merger subsidiary agree to merge[11]
Yiche, its parent Yiche Holding Limited and a merger subsidiary entered into a merger agreement under which the merger subsidiary would merge into Yiche, which would survive and become the parent's wholly owned subsidiary. The agreement was conditional.
Reported
Yichehao launches Chuangyi Plan 2020[12]
Yichehao, Yiche's automotive-content creator platform, launched Chuangyi Plan 2020, a program offering creators functional, operational, commercial and service support.
Yiche launches new brand advertisement[13]
Yiche launched a new brand advertisement on May 11, featuring Shen Teng and promoting checking transaction prices on the Yiche app.
Sources28 sources
- 1【易车】-公司介绍corp.yiche.com
- 2易车公司-关于易车-【易车】corp.yiche.com
- 3易车-发展历程-【易车】corp.yiche.com
- 4Yiche files suit amid dispute over Xinyi Interactive managementfinance.sina.com.cn
- 5易车推出鲨壳车衣品牌donews.com
- 6易车发布“NEV智新计划”auto.jrj.com.cn
- 7易车与浙江卫视发布“超级818汽车狂欢夜”finance.sina.com.cn
- 8易车与江苏银行达成汽车内容与服务合作hy.stock.cnfol.com
- 9腾讯牵头财团达成易车私有化协议finance.sina.com.cn
- 10腾讯与黑马资本组成的买方团签署易车私有化协议finance.sina.com.cn
- 11易车与合并附属公司订立合并协议finance.sina.com.cn
- 12易车号发布创易计划2020auto.people.com.cn
- 13易车上线全新品牌广告片hy.stock.cnfol.com
- 14易车与恒信汽车集团签署战略合作finance.sina.com.cn
- 15易车与东创建国集团签署战略合作协议hy.stock.cnfol.com
- 16CEC 与易车宣布战略合作auto.cnfol.com
- 17易车发布易车MO卡会员服务auto.people.com.cn
- 18易车发布2019年第三季度业绩finance.sina.com.cn
- 19车主邦与易车达成合作finance.sina.com.cn
- 20已发起诉讼!易车申请司法解散新意互动finance.sina.com.cn
- 21易车发布2019财报 全年营收107.53亿- DoNewsdonews.com
- 22易车发布2019财报,全年营收107.53亿finance.sina.com.cn
- 23易车发布2019财年第三季度业绩prnasia.com
- 24易车发布2019财年第四季度及全年度业绩prnasia.com
- 25易车发布2019Q4及全年财报 2020继续加大品牌建设力度finance.sina.com.cn
- 26易车发布2020财年第一季度业绩prnasia.com
- 27易车发布2020Q1财报:营收17.38亿,原生销售线索占比上升至73%finance.sina.com.cn
- 28易车与恒信汽车集团达成战略合作 完善经销商数字化能力建设finance.sina.com.cn
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