Yingmi

Yingmi Fund (盈米基金), formally Zhuhai Yingmi Fund Sales Co., Ltd. (珠海盈米基金销售有限公司), is a Chinese financial technology company focused on fund distribution and buy-side investment advisory. Founded in May 2015 by Xiao Wen, a former deputy general manager of GF Fund, the company is headquartered in Guangzhou with additional offices in Beijing, Shanghai, Changsha and Zhuhai. It is a CSRC-approved independent fund sales institution and one of the first batch of fund investment advisory pilot institutions in China. Yingmi positions itself around the industry pain point that "funds make money but fund investors do not." Its stated mission is to "change the way Chinese people buy funds" and help more clients achieve sustainable returns, while its vision is to be the most trusted buy-side advisory service provider and the industry infrastructure for buy-side advisory through digitalization of fund sales. The company combines deep asset-management industry experience with internet technology to rebuild the value chain and service system of fund distribution. Its business spans three core brands. Hummingbird (蜂鸟) serves professional asset-management institutions — fund companies, brokerage asset management, bank wealth management, trusts and insurers — with end-to-end OTC fund trading, operations and advisory solutions. Qieman (且慢) is the group's retail fund advisory platform, offering a "four pots of money" advisory framework to help ordinary investors plan their finances. Qiming (啟明) uses an S2b2c model to supply advisory teams with strategy research, portfolio trading and execution, operations, service and technology support so they can focus on client development and management. A research arm, Yingmi Research Institute (盈米研究院), conducts objective, neutral, multi-dimensional public fund research. As of June 30, 2026, Yingmi reported over RMB 57 billion in advisory service AUM, more than 500,000 advisory-contracted clients, over 750 partner institutions, and coverage of 11,655 public fund and asset-management products. On the Qieman platform, more than 80% of advisory clients were profitable, over 65% of advisory AUM was long-term money, and average client holding duration was 782 days. The company describes itself as AI-driven and deeply engaged in the broad wealth-management sector.

Yingmi Fund was founded in May 2015 by Xiao Wen, a veteran of China's public fund industry who previously served as deputy general manager of GF Fund and deputy general manager of GF Securities' brokerage business department. The company was established as Zhuhai Yingmi Fund Sales Co., Ltd. and received approval from the China Securities Regulatory Commission as an independent fund sales institution. It set up its headquarters in Guangzhou and later added offices in Beijing, Shanghai, Changsha and Zhuhai. From the outset, Yingmi framed its business around a persistent problem in China's fund industry: fund products often generate positive returns over time, yet many individual investors lose money because of poor timing and behavior. The company's mission, "change the way Chinese people buy funds," and its ambition to help more people achieve sustainable returns, drove it to combine internet technology with fund distribution and advisory services. Yingmi built its business across three pillars. The Hummingbird (蜂鸟) business serves professional asset-management institutions — fund companies, brokerage asset management units, bank wealth management subsidiaries, trusts and insurers — providing OTC fund trading and operations services plus advisory business solutions. The Qieman (且慢) platform serves individual investors with a "four pots of money" advisory framework. The Qiming (啟明) business uses an S2b2c model to give advisory teams back-office capabilities in strategy research, portfolio trading and execution, operations, service and technology, so they can focus on client acquisition and management. The Yingmi Research Institute supports these businesses with buy-side public fund research. A significant milestone came when Yingmi was selected as one of China's first batch of fund investment advisory pilot institutions, a regulatory designation that allowed it to charge for advisory services rather than relying solely on distribution fees. This positioned the company at the forefront of China's shift toward buy-side advisory, where the advisor's interests are aligned with the investor's outcomes. By the mid-2020s, Yingmi had grown into a leading independent advisory player. As of March 31, 2026, its advisory service AUM exceeded RMB 54 billion. By June 30, 2026, the company reported over RMB 57 billion in advisory AUM, more than 500,000 advisory-contracted clients, over 750 partner institutions, and coverage of 11,655 public fund and asset-management products. On the Qieman platform, more than 80% of advisory clients were profitable, over 65% of advisory AUM was long-term money, and average client holding duration reached 782 days — metrics the company highlights as evidence of the behavioral value of advisory services. The company describes itself as an AI-driven innovative fintech company deeply engaged in the broad wealth-management sector, and states its vision as becoming the most trusted buy-side advisory service provider and the industry infrastructure for buy-side advisory through digitalization of fund sales.

• 2026

  As of March 31, 2026, advisory service AUM exceeded RMB 54 billion.

• 2026

  As of June 30, 2026, advisory service AUM exceeded RMB 57 billion, with over 500,000 advisory clients and over 750 partner institutions.

• 2015

  Yingmi Fund founded in May by Xiao Wen; established as Zhuhai Yingmi Fund Sales Co., Ltd.

• Approved by the CSRC as an independent fund sales institution.

• Selected as one of China's first batch of fund investment advisory pilot institutions.

Buy-side investment advisory leader and industry infrastructure for China's broad wealth-management sector, using digitalization and AI to change how Chinese investors buy funds.

• Hummingbird (蜂鸟)

  Institutional business providing OTC fund trading and operations services and advisory business solutions to fund companies, brokerage asset management, bank wealth management, trusts and insurers.

• Qieman (且慢)

  Retail fund advisory platform offering a 'four pots of money' advisory service to help individual investors plan their finances.

• Qiming (啟明)

  S2b2c business integrating supply chain and providing advisory teams with strategy research, portfolio trading and execution, operations, service and technology support.

• Yingmi Research Institute (盈米研究院)

  Research arm conducting objective, neutral, multi-dimensional public fund and fund portfolio research from a buy-side perspective.

1. 1盈米基金官网yingmi.cn
2. 2盈米公司介绍-使命愿景_高管团队_发展历程_荣誉奖项_信息披露-盈米基金yingmi.cn