Yishion

YISHION (以纯) is a Chinese fashion apparel brand and the principal brand of Dongguan Yishion Group Co., Ltd. The group says it was established in 1997 and combines design, sourcing, production, and marketing in a diversified, multi-brand fashion business. Its stated purpose is to provide new-generation consumers with varied, high-quality fashion apparel. The brand's business spans menswear, womenswear, childrenswear, and fashion accessories or styling. The official site identifies categories including outerwear, tops, skirts, trousers, coordinated sets, and knitwear. It presents YISHION as a brand for young people who value both fashion and comfort, describing its positioning as “fashionable, wearable” (时尚适穿主义). The stated core audience is ages 22–30, with a broader target range of 18–35. YISHION sits within a group portfolio that also includes youth-casual label 青春Y:2, youth trend brand TEEBOX, and YISHION childrenswear. The official company profile describes the group as operating across apparel design, sourcing, production, marketing, and service; it does not provide evidence here about the brand's founder, current executives, listed status, or markets outside China. Recent activity highlighted by the company includes awards and certifications for its “zero-pressure” down jacket, the appointment of actor Li Qin as brand ambassador in September 2025, a large flagship store opening in Chengdu that month, and a spring/summer 2026 fashion presentation in November 2025. These company-reported items reflect the brand's current emphasis on comfort-oriented apparel, design, retail presentation, and seasonal fashion events.

Dongguan Yishion Group Co., Ltd. states that it was established in 1997. The group describes itself as a comprehensive, multi-brand fashion company integrating design, sourcing, production, and marketing. YISHION is identified on the company site as the group's principal brand. The available official material does not name the company's founder or give a more detailed account of its early development, so those details are not included here. The group says it has focused on providing diverse, high-quality fashion apparel for new-generation consumers. Its business covers menswear, womenswear, childrenswear, and fashion styling, and the main YISHION brand is positioned around “fashionable, wearable” clothing. The company gives a core target age of 22–30 and a wider audience of 18–35. Its listed product categories include outerwear, tops, skirts, trousers, coordinated sets, and knitwear. The company's portfolio also includes 青春Y:2, described as a youthful casualwear brand for students; TEEBOX, a youth-oriented trend brand; and YISHION childrenswear, which focuses on apparel and lifestyle services for children aged 1–12. These labels indicate that the group serves different age and style segments while retaining an apparel and fashion focus. The official profile highlights several recent brand developments. In 2024, YISHION's zero-pressure down jacket received three design awards identified by the company as the European Design Award gold, Sydney Design Award silver, and LAA London Design Award silver. In 2025, the company said the jacket received a Global Pioneer certification and two “Fever Quality Award” benchmark recognitions for health and environmental standards and down-proof performance. On September 25, 2025, actor Li Qin was named brand ambassador. Five days later, a flagship store of more than 4,000 square metres opened in Chengdu's Chunxi Road commercial district. On November 16, 2025, YISHION held a spring/summer 2026 fashion presentation themed “Pluralistic Symbiosis.” These milestones are reported by the brand's own corporate website; the supplied evidence does not independently verify the award or certification claims.

• Dongguan Yishion Group established

• Zero-pressure down jacket receives design awards

• Zero-pressure down jacket receives certifications and quality benchmarks

• Li Qin named brand ambassador

• Chengdu Chunxi Road flagship store opens

• 2026 spring/summer fashion presentation held

“Fashionable, wearable” fashion for young people seeking style and comfort; core audience stated as ages 22–30, with a broader reach of 18–35.

• YISHION apparel

  The principal brand's fashion apparel offering spans menswear, womenswear, childrenswear, and styling; the site lists outerwear, tops, skirts, trousers, sets, and knitwear.

• Zero-pressure down jacket

  A YISHION product highlighted by the company for design awards and subsequent certifications and quality benchmarks.

• YISHION childrenswear

  A group brand focused on fashion apparel and lifestyle services for children aged 1–12.

• Youth Y:2

  A youth-casual brand aimed particularly at energetic student consumers.

• TEEBOX

  A youth trend brand whose name combines “TEE” and “BOX”; the company describes it as an open, diverse creative trend destination.

• 2024

  Children's dress fails cord-safety check and lands on quality blacklist

  In a 2024 Beijing market regulator children's clothing spot check, a girls' knit dress labeled as produced by Yishion Group failed the "cord and drawstring requirements" due to risks of entanglement and suffocation, and was listed alongside Aimer and Xiaozhu Banna. Regulators ordered it removed from shelves and referred the case to local authorities. No specific penalty was publicly disclosed.

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1. 1东莞市以纯集团有限公司官网首页yishion.com
2. 2企业介绍-东莞市以纯集团有限公司yishion.com
3. 3企业介绍-东莞市以纯集团有限公司yishion.com
4. 4Children's dress fails cord-safety check and lands on quality blacklistm.mp.oeeee.com
5. 5Children's dress fails cord-safety check and lands on quality blacklistnews.qq.com