Yogoberry

Yogoberry is a Brazilian chain specializing in frozen yogurt and smoothies. The brand was founded in Rio de Janeiro in 2007 by South Korean sisters Un Ae Hong and Jong Ae Hong, who had become naturalized Brazilians. Its origins were connected to the founders' experience living in California, where they observed the growing popularity of frozen yogurt as an alternative dessert and perceived an opportunity to adapt the concept for the Brazilian market. The founders brought complementary backgrounds to the project. Un Ae Hong had previously worked as a flight attendant for Varig, while Jong Ae Hong was a nutritionist. Jong Ae's nutritional training informed the product-development process, particularly the effort to adapt the frozen-yogurt formula to Brazilian consumer tastes. Before opening the first shop, the sisters reportedly conducted more than a year of research into the market and potential customers. Yogoberry's first location opened in Ipanema, Rio de Janeiro, in 2007. The brand's core proposition combines a chilled yogurt-based dessert with a health-oriented image. Its principal offering is frozen yogurt, supported by smoothies and related cold refreshments. This positioning reflects the founders' view that Brazilian consumers were increasingly interested in healthier diets while still seeking convenient and indulgent food products. The available reference material does not specify the full menu, flavors, toppings, nutritional claims, pricing, or store formats, so these elements cannot be described reliably. Yogoberry expanded through franchising. In 2010, the company signed a multi-year agreement to develop the brand in the Middle East. The international expansion produced the first overseas Yogoberry shop in Tehran, Iran, in 2011. The store's inauguration was attended by Antonio Luis Espinola Salgado, Brazil's ambassador. The Iranian operation was subsequently extended through sub-franchising: in 2017, master franchisee Biaoboro Bastani PJS signed its first sub-franchise for Bandar Abbas, and that location was inaugurated on 30 January 2018. The inauguration was attended by Rodrigo de Azeredo Santos, Brazil's ambassador. According to the referenced Wikipedia material, Yogoberry had more than 24 stores across Brazil as well as two stores in Iran. The available sources characterize it as one of Brazil's largest frozen-yogurt chains, although they do not provide a precise store-count date, revenue figures, ownership structure, headquarters address, or current executive roster. Its documented identity is therefore that of a Brazilian restaurant and dessert-chain brand whose growth has combined domestic locations with international franchise development, especially in Iran and the wider Middle East.

Yogoberry was created in 2007 in Rio de Janeiro by sisters Un Ae Hong and Jong Ae Hong, South Korean immigrants who became naturalized Brazilians. Before launching the brand, the sisters had lived in California and observed the increasing popularity of frozen yogurt in the United States. They believed the concept could appeal to Brazilian consumers, particularly people interested in healthier eating without giving up dessert and convenience. Their professional backgrounds shaped the initial concept. Un Ae Hong had worked as a flight attendant for Varig, while Jong Ae Hong was a nutritionist. Jong Ae used her nutritional knowledge in adapting the frozen-yogurt formula to local preferences. The founders spent more than a year researching the market and assessing potential customer response before opening the first Yogoberry shop in Ipanema, Rio de Janeiro, in 2007. The brand's documented product focus is frozen yogurt and smoothies. Its identity rests on combining a dessert-shop format with a comparatively health-conscious image. The available historical material does not give a complete account of the menu, flavor range, toppings, store design, or nutritional specifications. It does, however, establish that the company sought to localize the product rather than simply reproduce an American format unchanged. Yogoberry developed through franchising and began pursuing overseas growth several years after its Brazilian launch. In 2010, it signed a multi-year contract to expand in the Middle East. The first international shop opened in Tehran in 2011 with the assistance of master franchisee Biaoboro Bastani PJS. The opening was attended by Antonio Luis Espinola Salgado, ambassador of Brazil, giving the launch a visible connection to Brazil's commercial and diplomatic presence in Iran. The Iranian business later expanded through a sub-franchise arrangement. In 2017, Biaoboro Bastani PJS signed its first sub-franchise for Bandar Abbas. That location was inaugurated on 30 January 2018, with Brazil's ambassador Rodrigo de Azeredo Santos attending the ceremony. This sequence shows a development model involving a master franchisee and subsequent local sub-franchising rather than only company-operated international stores. The referenced Wikipedia article describes Yogoberry as the largest Brazilian frozen-yogurt and smoothie chain and reports more than 24 stores throughout Brazil, alongside two stores in Iran. The source does not state the date for that store count, and no reliable information in the supplied material identifies the company's current headquarters, legal ownership, revenue, listed status, senior management, or present geographic footprint beyond Brazil and Iran. Yogoberry's documented history is therefore best understood as the growth of a Brazilian frozen-yogurt concept from a single Ipanema shop into a franchised domestic chain with a limited but significant international presence.

• 2018

  Bandar Abbas store inaugurated

  [1]Yogoberryen.wikipedia.org

  The Bandar Abbas location opened on 30 January 2018.

• 2017

  First Iranian sub-franchise signed

  [1]Yogoberryen.wikipedia.org

  Biaoboro Bastani PJS signed its first sub-franchise for Bandar Abbas.

• 2011

  First international store opens in Tehran

  [1]Yogoberryen.wikipedia.org

  The company opened its first store outside Brazil in Tehran, Iran, with Biaoboro Bastani PJS acting as master franchisee.

• 2010

  Middle East expansion agreement

  [1]Yogoberryen.wikipedia.org

  Yogoberry signed a multi-year contract to expand the brand in the Middle East.

• 2007

  First Yogoberry shop opens in Ipanema

  [1]Yogoberryen.wikipedia.org

  Un Ae Hong and Jong Ae Hong opened the first Yogoberry location in Ipanema, Rio de Janeiro, after more than a year of product and market research.

A health-oriented frozen-yogurt and smoothie chain that adapts an American-origin dessert concept to Brazilian tastes and expands through franchising.

• Frozen dessert · 2007

  Frozen yogurt

  Frozen yogurt is Yogoberry's core product and the foundation of its store concept. The founders developed the formula with the intention of adapting the product to Brazilian tastes after researching the market for more than a year. The brand presents the dessert within a health-conscious positioning, although the available source does not provide specific nutritional values, flavors, toppings, serving sizes, or ingredient details.

• Blended beverage

  Smoothies

  Smoothies are the other product category explicitly associated with Yogoberry. They broaden the chain beyond frozen desserts and support its positioning around cold, lighter-feeling refreshments. The supplied reference material does not identify individual recipes, ingredients, flavor names, nutritional claims, or the date on which smoothies were added to the menu.

• 2017

  Approve the first Bandar Abbas sub-franchiseStrategy

  Background

  Yogoberry's Iranian master franchisee sought to extend the brand beyond its initial Tehran presence.

  Action taken

  Biaoboro Bastani PJS signed its first sub-franchise for Bandar Abbas.

  Aftermath

  The Bandar Abbas location was inaugurated on 30 January 2018, expanding the documented Iranian network.

  Source

• 2011

  Launch the first international Yogoberry storeStrategy

  Background

  The Middle East expansion agreement created an opportunity to take the Brazilian frozen-yogurt concept beyond its domestic market.

  Action taken

  Yogoberry opened its first international shop in Tehran, Iran, with support from master franchisee Biaoboro Bastani PJS.

  Aftermath

  Iran became the brand's documented international market, later reaching two stores according to the referenced Wikipedia material.

  Source

• 2010

  Adopt a master-franchise expansion model for the Middle EastStrategy

  Background

  After establishing the concept in Brazil, Yogoberry pursued international growth through a multi-year Middle East expansion agreement.

  Action taken

  The company entered an agreement to develop the brand in the region, later working with Biaoboro Bastani PJS as its master franchisee.

  Aftermath

  The arrangement led to the opening of Yogoberry's first international store in Tehran in 2011 and later supported sub-franchise development in Iran.

  Source

1. 1Yogoberryen.wikipedia.org