YourTV

YourTV is the brand used for Cogeco's community television channels in Ontario and Quebec, Canada. The service is associated with local cable systems and provides programming focused on the communities in which Cogeco operates. It was previously known as TVCogeco and CogecoTV, and its operations developed within the Canadian cable industry's long-standing community-channel framework. YourTV's programming is community-oriented rather than nationally distributed general-interest television. Local production is supported by volunteers, allowing residents and community organizations to participate in the creation of programs and coverage. The channels provide access to local events, public-affairs material, community features, and announcements from nonprofit organizations. They also operate an electronic bulletin-board service carrying public-service information about activities and events. The service's existence is connected to the regulatory history of Canadian cable television. Cable operators were formerly required by the Canadian Radio-television and Telecommunications Commission (CRTC) to produce local community programming. Although that mandatory requirement was later removed, community programming remains strongly encouraged, and Cogeco continues to operate local channels under the YourTV identity in markets where it provides cable service. In Ontario, YourTV has been particularly visible through its coverage of Ontario Hockey League games. Local channels have carried home and away games involving teams in markets such as Peterborough, Sarnia, Windsor, North Bay, Kingston, and Niagara. Some other Ontario Hockey League coverage is made available through a broader package operated in partnership with Rogers TV. This sports programming complements the service's local civic and community role by connecting viewers with teams and events in their own regions. Cogeco systems in Quebec carry community programming in French and, in some locations, in English. French-language services associated with Cogeco are branded NousTV rather than YourTV. Quebec systems also air Quebec Major Junior Hockey League games through a partnership with Vidéotron. The distinction between YourTV and NousTV reflects the bilingual and regionally differentiated structure of Cogeco's community-channel operations. YourTV channels are available to Cogeco cable subscribers in the relevant Ontario and Quebec service areas. Digital cable subscribers may also access programming through Cogeco's Free On Demand offering. Channel availability and local branding vary by municipality, and some communities have discontinued service or share a regional community channel with other cable operators. For example, the Hamilton area is served by Cable 14, a jointly operated community channel involving Cogeco, Rogers Cable, and Source Cable, rather than by a standalone YourTV channel. YourTV is therefore best understood as a regional community-media brand within Cogeco's cable business, not as a conventional national television network. Its principal value lies in local access, volunteer-assisted production, community information, and regional sports coverage. Public information does not establish a separate corporate entity, independent ownership structure, or standalone financial reporting for the brand.

YourTV emerged from Cogeco's community-channel operations and was previously branded TVCogeco and CogecoTV. Its development reflects the role that cable companies historically played in producing and distributing local television in Canada. Under earlier CRTC rules, cable operators were required to provide local programming. These obligations were subsequently changed, but the CRTC continued to strongly encourage community programming, enabling services such as YourTV to remain part of the local media environment. The brand operates across selected Cogeco cable communities in Ontario and Quebec. Its operating model is decentralized: local channels serve particular municipalities or clusters of municipalities, and the exact channel lineup depends on the relevant Cogeco system. Programming is assisted by volunteers and is intended to reflect local events, organizations, public issues, and community activities. This approach distinguishes YourTV from national broadcasters, whose programming is generally produced for a broad audience rather than for individual cable-service areas. Ontario operations include channels serving communities in central, eastern, northern, southwestern, and Golden Horseshoe regions. Examples identified in public descriptions include Belleville, Cobourg, Kingston, Peterborough and the Kawartha Lakes, Arnprior, Brockville, Cornwall, Pembroke, Renfrew, Smiths Falls, Burlington and Oakville, Milton, Niagara-area communities, Gravenhurst, Huntsville, North Bay, Parry Sound, Chatham-Kent, Sarnia, and Windsor. The availability and status of individual channels can change as cable systems and local arrangements change; Fergus, for example, was identified as having discontinued service as of 2023. Local sports became an important component of the Ontario service. YourTV has carried extensive Ontario Hockey League coverage, including games involving teams in Peterborough, Sarnia, Windsor, North Bay, Kingston, and Niagara. Some additional OHL programming is supplied through a package partnership with Rogers TV. In Quebec, Cogeco's community-channel activities include locations such as Alma, Baie-Comeau, Drummondville, Magog, Matane, Montmagny, Rimouski, Sept-Îles, Shawinigan, Saint-Georges, Saint-Hyacinthe, Sainte-Adèle, Salaberry-de-Valleyfield, Thetford Mines, and parts of Trois-Rivières. French-language channels use the NousTV name, while YourTV is principally associated with the English-language Ontario brand. Cogeco also distributes community programming through digital cable features. Subscribers with digital cable access may view programming through the provider's Free On Demand service, extending the reach of local productions beyond their scheduled linear broadcasts. The service additionally carries electronic bulletin-board information and public-service announcements from local nonprofit organizations. Not every Cogeco-served market has an independent YourTV channel. In Hamilton, Cogeco participates in the jointly operated Cable 14 service with Rogers Cable and Source Cable because the regional cable market is shared among multiple operators. This arrangement illustrates how local community television can be organized through cooperation among cable companies rather than through a single branded channel. Public reference material does not provide a confirmed founding year, founder, standalone headquarters, executive roster, financial figures, or separate listing for YourTV. The available information identifies it as a Cogeco-owned community-channel brand operating within the company's Canadian cable footprint.

• 2023

  Fergus channel identified as discontinued

  [1]YourTV (Canada)en.wikipedia.org

  Public channel information identified the Fergus, Ontario service as discontinued as of 2023.

• Community-channel operations established under earlier Cogeco brands

  [1]YourTV (Canada)en.wikipedia.org

  The service operated under the names TVCogeco and later CogecoTV before adopting the YourTV identity.

• Continuation of community programming after regulatory changes

  [1]YourTV (Canada)en.wikipedia.org

  YourTV's programming developed from the Canadian cable industry's former local-content obligations. Although the mandatory requirement was later removed, community programming continued to be strongly encouraged by the CRTC.

A locally focused cable-community television service combining volunteer participation, municipal and nonprofit information, local events, and regional sports coverage.

• Community television

  YourTV Ontario community channels

  A collection of local cable channels serving selected Cogeco communities across Ontario. Programming is oriented toward local affairs, community events, nonprofit announcements, public-service information, and volunteer-assisted productions. Channel numbers and availability vary by Cogeco system, with services historically identified in central, eastern, northern, Golden Horseshoe, and southwestern Ontario.

• Local media

  Local community programming

  Community-oriented programming produced with assistance from volunteers and local participants. The format gives residents, organizations, and community groups a means of presenting local activities and issues through the cable system, supported by scheduled broadcasts and community information segments.

• Sports broadcasting

  Ontario Hockey League coverage

  YourTV provides substantial coverage of Ontario Hockey League games in several Ontario markets, including Peterborough, Sarnia, Windsor, North Bay, Kingston, and Niagara. Local home and away games may be carried on the relevant community channel, while additional OHL games are available through a package partnership involving Rogers TV.

• Video on demand

  Free On Demand community programming

  Cogeco digital-cable subscribers can access selected community programming through the provider's Free On Demand service. This complements linear YourTV channels by allowing viewers to watch local content through an on-demand interface.

• French-language community television

  NousTV

  NousTV is the branding used for Cogeco's French-language community television operations in Quebec and in some bilingual service areas. It is related to the same community-channel structure but is not generally branded as YourTV.

1. 1YourTV (Canada)en.wikipedia.org
2. 2YourTVyourtv.tv