Recent events
Recent events tied to this brand in public sources.
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2026
Polsat and YouTube announce content partnership in Poland
Polsat and YouTube announced a strategic partnership that will give YouTube users in Poland access to thousands of hours of content from the Polsat Television library. Polsat Media will also let marketers extend advertising campaigns around Polsat programmes to YouTube through a direct purchase.
2026
YouTube partners with IIFA for 2027 awards streaming
YouTube has partnered with IIFA to stream the 2027 awards worldwide. The collaboration will also include creator partnerships, digital watch parties, behind-the-scenes content and other programming during IIFA Week.
2026
YouTube clarifies dislike-button interface changes
YouTube clarified that the menu-based dislike-button layout applies to creators viewing their own uploaded videos and denied testing concealment of the button for regular viewers. The creator-facing interface update is expected to roll out over the coming weeks.
2026
AliExpress expands YouTube affiliate marketing partnership
AliExpress expanded the scope of its affiliate marketing partnership with YouTube to cover the United States, the United Kingdom, Germany and Brazil.
2026
GoPay payment option added for YouTube subscriptions in Indonesia
GoPay launched its payment option for YouTube Premium and YouTube Music subscriptions in Indonesia through a collaboration with YouTube.
2026
YouTube rolls out AI label in YouTube Music for AI-generated tracks
YouTube has rolled out a new AI label in YouTube Music for tracks that have primarily been made with generative AI. The labels appear directly on the music player page, and listeners can tap the label to access a menu with additional information about the track. The feature will also expand to the main YouTube app. To identify AI-generated music, YouTube is working with its music industry partners and using its own detection tools.
2026
YouTube reportedly in talks with publishers to develop audiobook feature, weighing Premium bundling with possible 2027 launch
The Wall Street Journal, citing people familiar with the matter, reported that Google's YouTube has for the past few months been in talks with publishers to develop an audiobook feature that could launch in 2027 and is being considered for inclusion in the ad-free YouTube Premium subscription; if launched, YouTube would enter the audiobook market led by Spotify and Amazon's Audible. How audiobooks would be presented on the platform and whether individual titles would be charged separately remain undecided, and YouTube declined to comment.
2026
BBC News channel launches live on YouTube for viewers in the UK and US
The BBC made its BBC News channel available to stream live on YouTube for viewers in the UK and US, beginning a trial on Thursday 15 October 2026 that BBC executives described as a significant step in expanding access to its journalism. The channel was already available to YouTube viewers in Australia, Kenya, Nigeria and Poland, and the move forms part of the BBC's strategy to reach digitally-native, younger audiences.
2026
Google rolls out Ask YouTube conversational AI search on mobile in the US
Google announced that it is rolling out its conversational AI search tool Ask YouTube on mobile devices for Android and iOS users in the US, allowing users to ask complex queries, refine with follow-up questions, and receive results in an interactive format, including voice command support. The feature was first announced at Google I/O 2026 and previously released on TV earlier in the year; it is now available across the web, mobile devices and TVs in the US. The company also plans to bring the experience directly to watch pages for Shorts and live streams.
2026
Siddaramaiah files defamation suit against 42 media organisations and digital platforms over honey-trap videos
Former Karnataka Chief Minister Siddaramaiah has filed a defamation suit before the Bengaluru City Civil and Sessions Court against 42 defendants, including Freedom TV Kannada, the YouTube channel Karnataka Honey Trap, WhatsApp, YouTube LLC, Google India, Yahoo India and Facebook India, seeking to restrain publication of two videos allegedly linking him to a honey-trap controversy and to have the content removed and access disabled. He contends the material lacks independently verifiable evidence, alleges the timing and commentary were intended to bring him into public disrepute, and categorically denies the insinuations as false and baseless. The judge reserved orders on the interim application on Monday (October 12, 2026), with the order to be pronounced on October 13, 2026.
2026
Meta and YouTube to run ads for 'Musk' documentary after earlier refusals
Meta and YouTube say they will accept advertising for director Alex Gibney's upcoming documentary 'Musk' about Elon Musk, following earlier reporting that TikTok, Meta, YouTube and X had refused to run paid ads promoting the film's trailer.
2026
YouTube enters the microdrama space
Fast Company reports that YouTube is getting in on the microdrama craze, marking the platform's move into microdrama content.
2026
YouTube announces AI-powered custom feeds feature built with Gemini
YouTube on Wednesday announced a new feature called custom feeds that lets users describe, in their own words, the kinds of videos they want recommended, and uses Gemini to build a personalized feed around the request.
2026
YouTube unveils new AI-powered creator tools including video A/B testing, dynamic thumbnails, and live dubbing
YouTube on Wednesday unveiled a set of new creator tools, including video A/B testing, dynamic thumbnails, and live dubbing, many of which use generative AI. The new Ask Studio feature allows creators to share draft videos with AI to get personalized feedback based on their previous content and user comments, propose alternative titles and thumbnail options, and analyze channel analytics; Ask Studio is also expanding to YouTube's mobile apps.
2026
YouTube announces new AI features for creators in YouTube Studio at Made on YouTube event
YouTube announced at its Made on YouTube annual event new AI tools for YouTube Studio, including expanding the Ask Studio AI-powered Q&A feature to iOS and Android, AI-generated feedback on unpublished video drafts covering pacing, structure, and storytelling, dynamic thumbnail creation, and a new research feed showing creators what kind of content is working on the platform.
2026
YouTube announces Shorts Series feature bringing episodic viewing to Shorts
At its Made On YouTube event on Wednesday, YouTube announced "Shorts Series," a new feature that lets creators organize their Shorts into TV-style seasons and episodes, complete with custom thumbnails and playback.
2026
YouTube updates Ask YouTube AI feature to become a shopping companion
YouTube announced at its Made on YouTube event on Wednesday that its AI-powered conversational search feature Ask YouTube will become a shopping companion capable of helping users compare products as they shop, building on the feature's existing natural-language search capabilities.
2026
YouTube expands testing of AI Custom Feeds with up to 8 personalized feeds
YouTube is expanding testing of its Custom Feeds feature, which lets users type text prompts to build personalized video feeds instead of relying solely on the existing recommendation algorithm. Testers can maintain up to 8 active feeds and edit their prompts at any time; the test remains limited to logged-in users in the United States with English device language and watch history enabled, across Android, iOS and desktop.
2026
YouTube launches Avenues series for underrepresented rap talent
YouTube is launching a new series called Avenues, hosted by Wallo267 and YouTube Artist Partnerships lead Brittany Lewis, designed to give underrepresented rap talent tools, mentorship, and industry access. The first episode drops August 19 and features artists including DaBaby, Concrete Boys, Rich The Kid, and Bun B.
2026
Green Day launches 24/7 YouTube channel Green Day TV
Green Day launched Green Day TV, a 24/7 YouTube channel streaming music videos, live performances, and more than 100 hours of previously unseen footage, on Aug. 6, 2026. The channel will also debut a weekly variety show hosted by drummer Tré Cool.