Zayla

Zayla is a direct-to-consumer fine jewelry brand based in New York City. It designs and sells modern fine jewelry — earrings, bracelets, rings, necklaces and jewelry cases — in solid 10k and 14k gold, with lab-grown diamonds and other lab-created stones, and positions its pieces as "Everyday Heirlooms®" meant to be worn daily rather than saved for special occasions. The brand describes itself as female founded in New York and sells primarily through its own e-commerce site, zaylanewyork.com. The product line is built around a core idea the brand calls "Daily Diamonds": fine jewelry designed to stay on through workouts, deadlines and late dinners. Signature best sellers include the Hudson Diamond Huggies, Astor Drop Earrings, the Solaire Tennis Bracelet, the Pavè Wave, the Mélange Mixed Diamond Tennis Bracelet and the Comet Huggie, with entry price points such as the Tiniest Everyday Diamond Studs from $78 and higher-end pieces such as the Mélange Mixed Diamond Tennis Bracelet from $3,648. Materials are solid 10k and 14k gold, or 18k gold vermeil over sterling silver; diamonds are lab-grown and IGI-certified at 1 carat and up. The brand emphasizes waterproof, sweatproof and nickel-free construction, a one-year warranty on defects, free 14-day returns and exchanges within 30 days. Zayla's stated mission is to make real diamonds accessible for everyday wear. It argues that lab-grown diamonds — chemically and optically the same as mined diamonds and graded the same way — changed the economics of the category, and that Zayla exists to "finish the job" by setting them in solid gold at prices meant for ordinary days rather than milestones. The brand also highlights its supply chain: two workshops, one in Istanbul drawing on generations of Grand Bazaar goldsmithing tradition and one in Mexico with decades of fine-metal and ethically sourced stone work. Zayla operates as a private, direct-to-consumer brand with no disclosed parent company or public listing. Its identity is closely tied to New York design and a female-founded narrative, and its marketing leans on an accessible-luxury positioning: heirloom-quality materials and construction at prices positioned below traditional fine jewelry retail.

Zayla is a New York–based direct-to-consumer fine jewelry brand. Public information about its founding date and founders is limited; the brand presents itself as female founded in New York and sells through its own e-commerce site, zaylanewyork.com. Its identity is built around the concept of "Everyday Heirlooms®" — modern fine jewelry in solid 10k and 14k gold with lab-grown diamonds, designed in New York and made to be worn through daily life. The brand's stated mission is to make real diamonds accessible for everyday wear. Zayla argues that for a century diamonds were "kept behind velvet ropes" — reserved for milestones and priced for someone else — and that lab-grown diamonds changed the math: same carbon, same cut, graded the same way. Zayla positions itself as existing to "finish the job" by setting real diamonds in solid 10k and 14k gold (and 18k gold vermeil over sterling silver) at prices meant for ordinary days. Its tagline framing is that "the price isn't the catch — it's the point," and that no anniversary is required to wear its pieces. Zayla's product line spans earrings, bracelets, rings, necklaces and jewelry cases. Core collections and best sellers include the Hudson Diamond Huggies, Astor Drop Earrings, the Solaire Tennis Bracelet, the Pavè Wave, the Mélange Mixed Diamond Tennis Bracelet, the Comet Huggie, the Tiniest Everyday Diamond Studs and the Theia Studs. Price points range from entry-level pieces such as the Tiniest Everyday Diamond Studs from $78 to higher-end items such as the Mélange Mixed Diamond Tennis Bracelet from $3,648. Materials are solid 10k and 14k gold, or 18k gold vermeil over sterling silver; diamonds are lab-grown and IGI-certified at 1 carat and up. The brand emphasizes waterproof, sweatproof and nickel-free construction, a one-year warranty on defects, free 14-day returns and exchanges within 30 days. Zayla highlights its supply chain as two workshops operating to one standard: one in Istanbul, where goldsmiths' craft is rooted in generations of Grand Bazaar tradition, and one in Mexico with forty years of fine metals and ethically sourced stones. The brand also emphasizes a customer-facing, community-oriented identity, describing its team as "the people behind the DMs, the product testing (yes, we really wear it 24/7), and the customer emails." Zayla operates as a private, direct-to-consumer brand with no disclosed parent company or public listing. Its marketing leans on an accessible-luxury positioning: heirloom-quality materials and construction at prices positioned below traditional fine jewelry retail, with a New York design identity and a female-founded narrative.

Accessible-luxury, direct-to-consumer fine jewelry: solid 10k/14k gold and lab-grown diamonds positioned as everyday "Everyday Heirlooms®" rather than occasion-only pieces.

• Hudson Diamond Huggies

  Best-selling solid gold huggie earrings with diamonds, from $1,098.

• Astor Drop Earrings

  Best-selling solid gold diamond drop earrings, from $898.

• Solaire Tennis Bracelet

  Best-selling solid gold diamond tennis bracelet, from $2,348.

• The Pavè Wave

  Best-selling solid gold diamond piece at $468.

• Mélange Mixed Diamond Tennis Bracelet

  Solid gold diamond tennis bracelet, from $3,648.

• Comet Huggie

  10k gold three-stone lab diamond drop huggie, $368; 0.15 ct per single, D–F color, VS clarity.

• Tiniest Everyday Diamond Studs

  Entry-level solid gold diamond studs, from $78.

• Theia Studs

  14k solid gold stud earrings with 4mm lab-created opal, $198.

• Mini Toi et Moi Stacker

  Solid gold diamond stacker ring, from $398.

• Diamond Slim Dome Ring

  Solid gold diamond dome ring, from $488.

• Georgiana Huggies

  Solid gold diamond huggies, from $998.

• Georgiana Noir Huggies

  Solid gold diamond huggies, from $998.

• Double Strand Huggie

  Solid gold huggie, $198.

• Strand Huggie

  Solid gold huggie, $178.

• Tapered Bold Huggies

  Solid gold huggies, from $398.

• Solitaire Stacker

  Solid gold lab-grown diamond stacker ring, $478.

• Diamond Crescent

  Solid gold diamond piece, sold out.

1. 1Zayla | Fine Jewelry in Solid Gold & Lab-Grown Diamondszaylanewyork.com
2. 2Our Story: Every Heirloom Was New Once | Zayla New Yorkzaylanewyork.com
3. 3Theia Studs | 14k Solid Gold Lab-Created Opal Stud Earrings – Zaylazaylanewyork.com
4. 4Comet Huggie | 10k Gold Three-Stone Lab Diamond Drop Huggie – Zaylazaylanewyork.com
5. 5Zaylawikidata.org