Zenebutik
Zenebutik is a Hungarian music television channel owned by the TV2 Csoport, launched in 2016 and focused mainly on mulatós music.
Last updated September 29, 2026
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Overview
Zenebutik is a Hungarian music television channel that forms part of the TV2 Csoport (TV2 Group) cable portfolio. It was officially announced on 10 May 2016 by Fischer Gábor, programme director for the TV2 Csoport's cable channels, at the Média Hungary 2016 conference, as part of a significant portfolio expansion by the media group. The channel began broadcasting on 15 August 2016, opening with the music video for Zaporozsec's song "Azon az éjszakán". Its first presenters were Villányi Andi and Jabin Péter, both former members of the band Fresh. During its first three months on air, Zenebutik operated as a light-music channel, but it subsequently settled into a final programming structure built primarily around mulatós music. Its main competitors in the Hungarian market are Dikh TV, Sláger TV and Muzsika TV. Advertising time on the channel is sold by Atmedia. At launch, the channel fell under the supervision of the Romanian National Audiovisual Council (CNA). On 31 December 2025 at 00:00, it came under the supervision of Hungary's National Media and Infocommunications Authority (NMHH), and at the same time it switched to using Hungarian age-rating labels. The channel's official website is zenebutik.tv.
History
Zenebutik is a Hungarian music television channel belonging to the TV2 Csoport. Its origins lie in the media group's portfolio development in 2016. On 3 May 2016, one week before the channel was announced, the name "Vigadó TV" was registered for a planned music channel, but the name was dropped a week later. On 5 May 2016, the channel's current name was registered, and on 9 May 2016, one day before the official announcement, its planned logo was also registered. On 10 May 2016, the launch of the channel was officially announced. On 27 June 2016, the channel's current logo was registered. Fischer Gábor, programme director for the TV2 Csoport's cable channels, announced the launch of the channel in May 2016 at the Média Hungary 2016 conference, as part of a significant portfolio development by the media group. The channel began broadcasting on 15 August 2016 with the music video for Zaporozsec's song "Azon az éjszakán". A few hours before that, test broadcasts showing promos were aired. Its first presenters were Villányi Andi and Jabin Péter, both former members of the band Fresh. During its first three months after launch, Zenebutik operated as a light-music channel, but it subsequently developed its final programming structure built primarily on mulatós music. Its main competitors are Dikh TV, Sláger TV and Muzsika TV. Advertising time on the channel is sold by Atmedia. At the time of its launch, the channel fell under the supervision of the Romanian National Audiovisual Council (CNA). On 31 December 2025 at 00:00, the channel came under the supervision of Hungary's National Media and Infocommunications Authority (NMHH), and at the same time it switched to using Hungarian age-rating labels.
The name "Vigadó TV" is registered for a planned music channel, one week before the channel's announcement.
The channel's current name, Zenebutik, is registered.
The channel's planned logo is registered, one day before the official announcement.
The launch of Zenebutik is officially announced at the Média Hungary 2016 conference by Fischer Gábor.
The channel's current logo is registered.
Zenebutik begins broadcasting with the music video for Zaporozsec's "Azon az éjszakán".
At 00:00, the channel comes under NMHH supervision and switches to Hungarian age-rating labels.
Products and positioning
A Hungarian music television channel focused primarily on mulatós music, part of the TV2 Csoport cable portfolio.
Zenebutik television channel
A Hungarian music television channel focused primarily on mulatós music, part of the TV2 Csoport cable portfolio.
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