Zin

Zin is a Dutch consumer magazine first published in 2004 by publisher Sanoma. It was created with an explicit focus on readers aged 55 and over, and over time it has positioned itself for women in the 50-to-75 age bracket. The magazine is aimed at representatives of the generation that grew up in the 1960s and 1970s, described as enterprising, positively critical and broadly interested. Its editorial mix covers health, finance, relationships, travel and culture, and it appears thirteen times a year. The editorial office is based in Amsterdam, and the editor-in-chief is Alida Dijk. In addition to the print edition, the title is published through its own website. In October 2013, as part of a reorganisation at Sanoma, 32 titles were put up for sale at once. Zin was sold in 2014 to New Skool Media, which became its owner and publisher. Circulation figures illustrate both the challenges and the resilience of the title: after a declining trend from 90,766 in 2011-2012 to 83,104, the magazine reached a low point of 73,527 in the first quarter of 2013 before growing to 87,552 in the second and third quarters of 2013, making it one of the few Sanoma titles with a growing circulation. It nevertheless became a victim of the Sanoma reorganisation. Circulation later fell further to an average of 80,550 in 2013 and to 71,194 in the third quarter of 2014. Over the second half of 2013 and the first half of 2014, the magazine was read by around 280,000 people, giving it a market share of 2 percent. Its readership of 205,000 women and 75,000 men was largely made up of people aged 50 and over, with 120,000 readers in the 50-to-64 category and 92,000 in the 65+ category, where it held a market share of 3.5 percent.

Zin was founded in 2004 by publisher Sanoma. At its launch, the magazine explicitly targeted readers aged 55 and over. Over the years it evolved into a title aimed at women aged 50 to 75, with an editorial focus on the generation that grew up in the 1960s and 1970s and is described as enterprising, positively critical and broadly interested. Its content covers health, finance, relationships, travel and culture, and it is published thirteen times a year. The editorial office is located in Amsterdam, and Alida Dijk is editor-in-chief. In addition to the print edition, the magazine is available through its own website. Circulation data show a period of decline followed by a brief recovery. In 2011-2012, circulation fell from 90,766 to 83,104. In the first quarter of 2013, it reached a low of 73,527, but then grew to 87,552 in the second and third quarters of 2013, making Zin one of the few Sanoma titles with a growing circulation at that time. Despite this, the title was affected by the reorganisation at Sanoma in October 2013, when 32 titles were put up for sale at once. In 2014, Zin was sold to New Skool Media. Circulation continued to decline, averaging 80,550 in 2013 and reaching 71,194 in the third quarter of 2014. Over the second half of 2013 and the first half of 2014, the magazine was read by approximately 280,000 people, representing a 2 percent market share. Its readership consisted of 205,000 women and 75,000 men, mostly aged 50 and over, with 120,000 readers aged 50 to 64 and 92,000 aged 65 and over; in those two categories, it held a 3.5 percent market share.

• 2014

  Zin sold by Sanoma to New Skool Media.

• 2013

  Sanoma reorganisation in October puts 32 titles up for sale, including Zin.

• 2004

  First issue of Zin published by Sanoma.

A Dutch lifestyle magazine for women aged 50 to 75, aimed at the generation that grew up in the 1960s and 1970s.

• Zin magazine

  Dutch magazine for women aged 50 to 75, published thirteen times a year, covering health, finance, relationships, travel and culture.

1. 1Zin (tijdschrift) - Wikipedianl.wikipedia.org
2. 2Zin - Wikidatawikidata.org
3. 3Inloggensso.roularta.nl