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ZuPreem is a United States-based animal-feed brand focused particularly on feeds for zoo animals and exotic pets.

Last updated August 31, 2026

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Overview

ZuPreem is an animal-feed brand headquartered in Shawnee, Kansas, United States. The brand manufactures and sells feeds intended for animals kept in zoos and for exotic pets. Its category focus distinguishes it from conventional companion-animal food brands, placing it within the specialized animal-nutrition market serving zoological institutions, specialist collections, and owners of nontraditional pets. ZuPreem was founded in 1993 by David R. Morris. The available reference material does not establish a more detailed account of the company’s early product development, distribution network, or corporate structure before its acquisition. In April 2021, ZuPreem was sold to Manna Pro, a St. Louis-based animal-health and animal-care company managed by the investment firm The Carlyle Group. The transaction placed ZuPreem within Manna Pro’s broader portfolio while retaining the brand’s established identity and specialist focus. Publicly available reference information identifies the brand’s principal business as the manufacture and sale of animal feeds, especially products for zoo animals and exotic pets, but does not provide enough verified detail to map individual product families, formulas, geographic sales coverage, revenue, or current leadership. ZuPreem should therefore be understood primarily as a specialist feed brand rather than as a broad-market human-food or conventional pet-food company.

History

ZuPreem was established in 1993 by David R. Morris. From its founding, the brand operated in the specialized animal-feed segment, producing and selling nutrition products for zoo animals and exotic pets. This focus gave ZuPreem a narrower and more technical market position than brands serving household cats and dogs or general livestock. The available historical record does not provide a detailed chronology of the company’s original facilities, early distribution arrangements, product launches, or expansion into particular countries. It does, however, identify the brand as a manufacturer and seller of animal feeds and locate the business in Shawnee, Kansas. The brand’s customer context includes zoological institutions and owners or keepers of exotic animals. Such applications generally require feeds designed around the needs of species that are not covered by ordinary companion-animal diets, although the available reference material does not specify individual species, formulations, nutritional standards, or product names. Consequently, the documented history supports describing ZuPreem as a specialist feed business without attributing unverified product claims or market-share positions to it. A significant corporate change occurred in April 2021, when ZuPreem was sold to Manna Pro. Manna Pro is based in St. Louis and is managed by The Carlyle Group, an investment firm. The transaction changed ZuPreem’s ownership structure and placed the brand within Manna Pro’s corporate portfolio. The available sources do not state the transaction value, the precise legal form of the deal, changes to ZuPreem’s management, or whether manufacturing and distribution operations were altered after the sale. They also do not establish a subsequent rebranding or discontinuation. On the documented evidence, ZuPreem remains an active specialist animal-feed brand operating from Shawnee, Kansas, under the Manna Pro ownership structure.

  • 2021

    Acquisition by Manna Pro

    [1]

    In April 2021, ZuPreem was sold to Manna Pro, a company managed by The Carlyle Group.

  • 1993

    ZuPreem founded

    [1]

    David R. Morris founded ZuPreem as a specialist animal-feed brand.

Products and positioning

Specialized animal nutrition for zoological animals and exotic pets.

  • Animal feed

    Zoo-animal feeds

    ZuPreem manufactures and sells feeds intended for animals kept in zoological settings. The available reference material confirms this broad category but does not identify specific formulas, species coverage, package formats, or nutritional claims.

  • Specialty pet food

    Exotic-pet feeds

    The brand also supplies feeds for exotic pets, serving a specialist segment outside conventional household pet nutrition. Specific product names and animal categories are not established by the available sources.

Brand decisions

  • 2021

    Sale of ZuPreem to Manna ProM&A

    Background

    ZuPreem operated as a specialist manufacturer and seller of feeds for zoo animals and exotic pets.

    Action taken

    In April 2021, ownership of ZuPreem was transferred to Manna Pro, which is managed by The Carlyle Group.

    Aftermath

    The transaction placed ZuPreem within Manna Pro’s corporate portfolio. No verified transaction value or post-acquisition operational changes are provided in the available references.

Sources1 sources

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