ZUS Coffee

ZUS Coffee is a specialty coffee brand that started in 2019 as a digital app before opening its first physical outlet in Malaysia. The brand was founded on the idea of making specialty coffee a daily necessity rather than a luxury, offering premium coffee at affordable prices. Its name is associated with the corporate entity Zuspresso, which operates the brand. Since its launch, ZUS Coffee has served over 39 million cups and has expanded its presence to the Philippines, where it operates under the website zuscoffee.ph. The brand emphasizes clean, consistent, and well-handled coffee, and has introduced innovations such as ZUS Frappe and plant-based rice straws. It has also engaged in partnerships, including with Oppo for a latte art workshop. ZUS Coffee positions itself as accessible specialty coffee for everyday consumers, with a focus on digital ordering and community engagement. The company is privately held and continues to grow its footprint in Southeast Asia.

ZUS Coffee was founded in 2019, initially launching as an innovative app rather than a physical store. This digital-first approach was inspired by the founders' personal quest to redefine specialty coffee, aiming to make it accessible regardless of price or location. The first ZUS Coffee outlet opened in Malaysia at the end of 2019. In November 2020, the brand launched its first ZUS Frappe, marking a significant product expansion. In February 2021, ZUS Coffee introduced rice straws, a plant-based and edible alternative, reflecting its commitment to sustainability. In October 2021, the company partnered with Oppo for a lifestyle latte art workshop. By November 2021, it celebrated a buttercrème bonanza with over half a million units sold. The brand has since served over 39 million cups and expanded into the Philippines, where it operates under the Zuspresso entity. ZUS Coffee continues to grow its presence in Southeast Asia, maintaining its motto: 'A Necessity, not a Luxury.'

• 2021

  Launched ZUS Rice Straws

• 2021

  Partnered with Oppo for latte art workshop

• 2021

  Buttercrème bonanza – half a million and counting

• 2020

  Launched first ZUS Frappe

• 2019

  ZUS Coffee founded as an app

• 2019

  First ZUS Coffee outlet opened in Malaysia

Accessible specialty coffee for daily consumption, emphasizing quality at an affordable price.

• ZUS Frappe

  A blended coffee drink launched in November 2020.

• Rice Straws

  100% plant-based, edible and turtle-friendly straws launched in February 2021.

1. 1Home - ZUS Coffeezuscoffee.ph
2. 2Our Story - ZUS Coffeezuscoffee.ph
3. 3Corporate - ZUS Coffeezuscoffee.ph
4. 4Zuspresso - Wikidatawikidata.org