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Maya Chen

Principal, AI Visibility Research

Studies how answer engines select, frame, and cite brands across categories.

Articles

InsightsJul 27, 20264 min read
When Global Brands Fail Local AI Answers
Global equity does not guarantee local shortlists. Diagnose regional prompt gaps with globalization, Brand Wiki context, and localized AEO Intelligence sets.
InsightsJul 18, 20265 min read
Wikipedia Is Not Optional for AI Answers
Encyclopedic coverage still shapes how answer engines describe brands. Why reference hygiene matters for AEO—and how Brand Wiki helps you see the gaps.
GuidesJul 17, 20264 min read
How to Measure Sentiment in AI Answers
AI answer sentiment is not social listening. Measure framing on locked prompts—price, trust, complexity—so AEO Intelligence sentiment becomes an operating metric.
GuidesJul 15, 20263 min read
Authority Signals Answer Engines Actually Use
Authority in AI answers is less about logos on a pitch deck and more about citeable proof, consistent entities, and sources models can trust under uncertainty.
GuidesJul 14, 20265 min read
Prompt Sets That Actually Measure AI Visibility
Stop judging AI visibility with one-off chats. Build category, comparison, and best-of prompt sets that produce comparable mention and citation metrics.
InsightsJul 13, 20264 min read
Engine Disagreement on Category Prompts: A Sample Readout
A methodological sample across locked category prompts: where ChatGPT, Perplexity, and Gemini agree on shortlists—and where framing splits. How brand teams should read disagreement.
InsightsJul 12, 20263 min read
Share of Voice Is Not Preference
AI share of voice counts inclusion. Preference is about who gets recommended with trust. Separate the metrics—or you will celebrate the wrong wins.
GuidesJul 10, 20263 min read
How to Improve AI Search Visibility for Your Brand
Practical steps to measure and improve how AI assistants like ChatGPT, Perplexity, and Gemini cite and recommend your brand.
InsightsJul 8, 20264 min read
The Citation Economy: How AI Decides Who Gets Mentioned
Answer engines do not rank ten blue links—they choose a few names and sources. Understanding that selection logic is the real game behind AEO.