ORA

ORA (欧拉) is a Chinese electric vehicle brand owned by Great Wall Motor (GWM). Positioned as a "global fashion boutique automobile brand," ORA builds stylish, smart urban electric cars aimed at what it calls "global urban lifestyle seekers." The brand's logo is an exclamation mark, which it says symbolizes the birth and blossoming of "light" — the dot representing each person's unique self and the beam representing the path of that light outward. ORA's product line centers on compact, design-led EVs. The current range advertised on its official site includes the Great Wall ORA 5, ORA 5 Sport, and ORA 5 GT crossovers/SUVs, the ORA Good Cat and Good Cat GT hatchbacks, the ORA Lightning Cat coupe-style sedan, and the ORA Ballet Cat, which is marketed as a "women's exclusive" model. Suggested retail prices shown on the site range from about ¥79,800 for the ORA 5 up to about ¥189,800 for the Lightning Cat, placing the brand in the mainstream-to-premium mass-market EV segment. ORA describes its brand philosophy as "Origin Life Aesthetics" and its design philosophy as "ORA Natural Aesthetics," drawing inspiration from natural forms such as mountain lines, plant shapes, and stone textures, then rendering them with modern technology into a blend of "urban refinement" and "natural vitality." Its experience philosophy, "ORA Seamless Intelligence," emphasizes comfort and healing for urban users. The brand says it uses a new global technology platform suited to A-segment cars, with cross-power left- and right-hand-drive design, full-scenario coverage, and intelligent features including GWM's Coffee OS 3 smart cockpit and Coffee Pilot 3 advanced driver assistance system. ORA is part of Great Wall Motor, one of China's largest automakers. The brand has expanded beyond China with a stated ambition to be global, and GWM has exported ORA models to various international markets. ORA also promotes an "ORA·Life" lifestyle ecosystem, test-drive booking, store locators, financing and leasing options, charging support, and an ORA App.

ORA is the electric vehicle brand of Great Wall Motor (GWM), one of China's largest privately held automakers, headquartered in Baoding, Hebei. GWM launched the ORA brand to focus on battery-electric passenger cars, and the brand has since become known for design-led compact EVs with playful names. The brand's early identity was built around the ORA R1, a small, affordable city EV that was later renamed the ORA Good Cat (欧拉好猫) for the Chinese market and exported under names such as Ora 03 in some markets. The Good Cat became ORA's signature model, distinguished by retro-modern styling and a strong emphasis on design and personalization. ORA subsequently expanded its line-up with the Good Cat GT, a sportier variant, and the larger, more premium ORA Lightning Cat (闪电猫), a coupe-styled electric sedan. ORA also introduced the Ballet Cat (芭蕾猫), a model explicitly marketed as a "women's exclusive" vehicle, reflecting the brand's broader positioning around fashion, lifestyle, and design rather than pure performance or utility. The brand has used the tagline "Live Your Shine" (活出光芒) and developed a lifestyle sub-brand, ORA·Life, along with an ORA App and services such as test-drive booking, store locators, financing and leasing, charging support, and roadside assistance. As GWM pursued international expansion, ORA models were exported to markets in Southeast Asia, Europe, Latin America, and elsewhere, with the brand describing itself as a "global fashion boutique automobile brand" and emphasizing global design language and industry standards. The brand says it uses a new global technology platform suited to A-segment cars, with cross-power left- and right-hand-drive design and intelligent features including GWM's Coffee OS 3 smart cockpit and Coffee Pilot 3 advanced driver assistance system. More recently, ORA's line-up has been refreshed around the "ORA 5" family. According to the official website, the Great Wall ORA 5, ORA 5 Sport, and ORA 5 GT were launched, with the ORA 5 GT and Sport models debuting at the Chengdu Auto Show with a limited-time trade-in price starting from ¥71,800. The site also reports that two ORA models won the TADA Turin Automotive Design Award and that GWM appeared at the 2026 Turin Auto Show, underscoring the brand's continued emphasis on design and its global ambitions.

• ORA is established as Great Wall Motor's electric vehicle brand.

• Great Wall ORA 5 GT and Sport models launched at the Chengdu Auto Show, limited-time trade-in price from ¥71,800.

• Two ORA models win the TADA Turin Automotive Design Award; GWM appears at the 2026 Turin Auto Show.

Global fashion boutique automobile brand offering refined style and full-scenario intelligence for urban lifestyle seekers.

• Great Wall ORA 5 GT

  Sporty compact electric SUV/crossover; suggested retail price from ¥99,800.

• Great Wall ORA 5 Sport

  Sport variant of the ORA 5; suggested retail price from ¥81,800.

• Great Wall ORA 5

  Smart global SUV; suggested retail price from ¥79,800.

• ORA Good Cat

  New-generation smart stylish hatchback; suggested retail price from ¥83,800.

• ORA Good Cat GT

  Electric GT for young drivers; suggested retail price from ¥96,800.

• ORA Lightning Cat

  Ultra-safe, high-appearance pure electric coupe; suggested retail price from ¥189,800.

• ORA Ballet Cat

  Women's exclusive vehicle; suggested retail price from ¥149,800.

• 2021

  Ora responds to Good Cat chip advertising complaints

  Ora acknowledged that the Good Cat was not equipped with the advertised Qualcomm eight-core chip, saying the configuration was originally planned for future models but had been advertised early. It offered affected owners a package of benefits after an owner alleged that the vehicle used an older Intel chip instead.

  Source

• 2021

  Ora offers additional benefits after chip-specification complaints

  After complaints that the Ora Good Cat used a four-core Intel chip instead of the advertised eight-core Qualcomm chip, Ora announced an updated solution adding lifetime vehicle coverage and 10,000 yuan in charging benefits for owners who had taken delivery or placed orders. Many complainants said they would not accept the offer. The source reports the allegations and owners' reactions, not a formal finding of wrongdoing.

  Source

• 2021

  Great Wall Motor recalls 16,216 Ora iQ vehicles

  Great Wall Motor announced a recall of 16,216 Ora iQ vehicles produced from July 7, 2018 to October 30, 2019. The recall notice said a mismatch between some power batteries and the BMS software control strategy could, after prolonged and frequent fast charging, cause battery performance to decline and, in extreme cases, thermal runaway.

  Source

• 2021

  Great Wall Motor recalls Ora iQ electric vehicles

  Great Wall Motor decided to recall 16,216 Ora iQ electric vehicles manufactured from July 7, 2018 through October 30, 2019. The recall notice says battery performance may decline after prolonged frequent fast charging and, in extreme cases, thermal runaway may occur. The company said it would inspect the batteries, update control-strategy software and replace battery modules if necessary at no charge.

  Source

Read more

• 2026.08.28

  Great Wall Ora launches Ora 5GT and Ora 5 Sport with multiple powertrains[7]长城欧拉5GT与欧拉5运动款上市auto.cnfol.com

  On August 28, Great Wall's Ora brand launched the Ora 5GT and Ora 5 Sport, offering pure electric, Hi2 hybrid, and gasoline powertrain options with Max and lidar-equipped configurations, and a limited-time trade-in subsidy of up to 10,000 yuan.

• 2022.03.01

  ORA Good Cat price increase[8]欧拉好猫价格上调news.cheshi.com

  ORA raised prices for the 2022 Good Cat models; the article says orders began being accepted from midnight on March 1.

• 2022.02.15

  Reported2022.02.17

  Ora stops taking new orders for Black Cat and White Cat[9]欧拉停止接受黑猫、白猫新订单money.hangzhou.com.cn

  Ora stopped accepting new orders for its Black Cat and White Cat models in China, while saying existing orders would continue to be arranged for production. The company cited order backlogs, long customer waiting times, chip shortages, parts supply and reduced subsidies.

• 2022.01.27

  Reported2022.01.29

  GWM and Ora brands launched in Brazil[10]GWM与欧拉品牌进入巴西市场workercn.cn

  Great Wall Motor introduced the GWM and Ora brands in Brazil as part of its Brazil market strategy.

• 2021.12.09

  Reported2021.12.09

  Ora offers additional benefits after chip-specification complaints[4]Ora offers additional benefits after chip-specification complaintsfinance.sina.com.cn

  After complaints that the Ora Good Cat used a four-core Intel chip instead of the advertised eight-core Qualcomm chip, Ora announced an updated solution adding lifetime vehicle coverage and 10,000 yuan in charging benefits for owners who had taken delivery or placed orders. Many complainants said they would not accept the offer. The source reports the allegations and owners' reactions, not a formal finding of wrongdoing.

• 2021.11.22

  Reported2021.11.22

  Ora responds to Good Cat chip advertising complaints[3]Ora responds to Good Cat chip advertising complaintstech.ifeng.com

  Ora acknowledged that the Good Cat was not equipped with the advertised Qualcomm eight-core chip, saying the configuration was originally planned for future models but had been advertised early. It offered affected owners a package of benefits after an owner alleged that the vehicle used an older Intel chip instead.

• 2021.07.16

  Great Wall Motor recalls Ora iQ electric vehicles[6]Great Wall Motor recalls Ora iQ electric vehiclesauto.sina.com.cn

  Great Wall Motor decided to recall 16,216 Ora iQ electric vehicles manufactured from July 7, 2018 through October 30, 2019. The recall notice says battery performance may decline after prolonged frequent fast charging and, in extreme cases, thermal runaway may occur. The company said it would inspect the batteries, update control-strategy software and replace battery modules if necessary at no charge.

• 2021.07.16

  Great Wall Motor recalls 16,216 Ora iQ vehicles[5]Great Wall Motor recalls 16,216 Ora iQ vehicleschinaz.com

  Great Wall Motor announced a recall of 16,216 Ora iQ vehicles produced from July 7, 2018 to October 30, 2019. The recall notice said a mismatch between some power batteries and the BMS software control strategy could, after prolonged and frequent fast charging, cause battery performance to decline and, in extreme cases, thermal runaway.

• Unconfirmed

  ORA plans to launch the Da Mao electric vehicle[11]欧拉计划推出大猫纯电车型news.cheshi.com

  The report says ORA is expected to launch a new all-electric vehicle, the Da Mao, as early as July; the source does not provide a publication date.

• Unconfirmed

  Ora introduces Morandi colors for its Cat models[12]欧拉为猫系车型推出莫兰迪色系auto.sina.com.cn

  Ora introduced several new vehicle colors for its Black Cat, White Cat and Good Cat models, and said it would also offer personalized color customization.

Read more(11)

1. 1欧拉汽车官网oraev.com
2. 2关于ORA - 欧拉汽车官网oraev.com
3. 3Ora responds to Good Cat chip advertising complaintstech.ifeng.com
4. 4Ora offers additional benefits after chip-specification complaintsfinance.sina.com.cn
5. 5Great Wall Motor recalls 16,216 Ora iQ vehicleschinaz.com
6. 6Great Wall Motor recalls Ora iQ electric vehiclesauto.sina.com.cn
7. 7长城欧拉5GT与欧拉5运动款上市auto.cnfol.com
8. 8欧拉好猫价格上调news.cheshi.com
9. 9欧拉停止接受黑猫、白猫新订单money.hangzhou.com.cn
10. 10GWM与欧拉品牌进入巴西市场workercn.cn
11. 11欧拉计划推出大猫纯电车型news.cheshi.com
12. 12欧拉为猫系车型推出莫兰迪色系auto.sina.com.cn
13. 13长城汽车推出“零接触”购车计划tech.sina.com.cn
14. 14接连自燃被充电站拉黑 长城欧拉回应iQ召回finance.sina.com.cn
15. 15欧拉回应iQ召回：BMS控制策略是与孚能科技共同制定的auto.sina.com.cn