Mask Family

膜法世家 is identified in the supplied evidence as a skincare brand. The evidence does not establish its founding, ownership, headquarters, product range, markets, or current operating status, so those details are not asserted here. Mask Family (膜法世家) is a Chinese skincare brand built around facial masks. It competes in the mass to mid-range skincare segment, selling primarily through e-commerce platforms and offline retail in China. Its product line typically includes sheet masks, wash-off masks, and supporting skincare such as cleansers and essences. The brand name combines "mask" (面膜) and "family lineage" (世家), conveying a family-oriented skincare concept. The brand operates an official website at maskfamily.com. The supplied evidence does not establish its founding, ownership, or detailed corporate history.

Mask Family (膜法世家) is a Chinese skincare brand that built its identity around facial masks. The brand emerged in the Chinese mass-market skincare sector, where sheet masks became a high-frequency, affordable category driving repeat purchases. By focusing on masks rather than a broad cosmetics range, Mask Family differentiated itself in a crowded market. The brand sells through online marketplaces and offline retail, benefiting from the rapid growth of China's e-commerce and social commerce ecosystems. Its official website, maskfamily.com, serves as a brand and product information hub. Specific founding dates, founders, and corporate ownership details are not available in the supplied evidence, and the brand's history beyond its mask-centric positioning remains sparsely documented in public sources.

• Facial sheet masks

  The brand's core product line, offered in various formulations for hydration, brightening, and soothing.

• Wash-off masks

  Cream or clay-based masks applied to the face and rinsed off, complementing the sheet mask range.

• Cleansers

  Facial cleansing products that support the brand's mask-focused skincare routine.

• Essences

  Lightweight skincare essences used before or after masking.

• 2022

  Ad copy accused of 'consuming women' backfires; fined for false advertising

  In 2022, Mask Family's advertising copy was accused of objectifying and consuming women, and this was not its first controversy; operator Shanghai Yuemu had previously been fined RMB 18,000 for false advertising, and in 2024 was fined another RMB 5,000 for failing to upload whitening efficacy materials. It apologized and withdrew the copy; it was fined.

  Source

• 2018

  Mask Family mung bean mud mask fails hygiene standards; sales company fined

  According to M&A disclosure documents, a batch (No. f21164c) of Mask Family mung bean mud mask purchased and sold by Guangdong Yueji did not meet cosmetic hygiene standards. Guangzhou food and drug authorities confiscated illegal gains of about RMB 394,400 and imposed a fine of about RMB 1.5776 million. The incident concerns that batch and the sales entity involved. Status: administrative penalty. Entities involved: Guangdong Yueji Cosmetics Co., Ltd. and Guangzhou Yuemu Biotechnology Co., Ltd.

  Source

Read more

1. 1Mask Family official websitemaskfamily.com
2. 2Mask Family official website (China)maskfamily.com.cn
3. 3Mask Family mung bean mud mask fails hygiene standards; sales company finedvip.stock.finance.sina.com.cn
4. 4Ad copy accused of 'consuming women' backfires; fined for false advertisingxunjk.com