5i5j

5i5j, known in Chinese as 我爱我家, is a Chinese real-estate services brand associated with brokerage and housing-platform activities. Its publicly presented service scope includes second-hand home transactions, residential rentals, and new-home agency services, supported by online property listings and related customer-service tools. The brand connects property owners, buyers, tenants, landlords, and developers through a combination of digital listings and offline brokerage operations. The available identification material does not establish a reliable founding date, founder, headquarters city, ownership structure, or current corporate status for the brand itself. Those details should not be inferred solely from the brand name because 我爱我家 may refer both to a consumer-facing real-estate brand and to related corporate entities. The supplied website identifies the brand’s online presence, but additional authoritative corporate filings or a clearly matching encyclopedia entry would be required to document its history, management, geographic footprint, financial position, or relationship with any listed company. In market terms, 5i5j occupies the residential real-estate intermediary segment. Its typical activities are facilitating property sales and leases, publishing or aggregating listings, arranging viewings, supporting transaction procedures, and providing agency services for new residential developments. The platform may serve both individual consumers and property-sector partners, although the precise boundaries of its current services are not established by the available source material. No reliable information was supplied about proprietary financial products, overseas operations, major campaigns, acquisitions, controversies, or recent strategic changes.

The available material identifies 5i5j, or 我爱我家, as a Chinese real-estate brokerage and housing-platform brand. Its documented service categories include second-hand residential property sales, housing rentals, new-home services, and online property information. These activities place the brand within the residential real-estate intermediary sector, where platforms generally combine digital listing and inquiry functions with brokerage support for viewings, negotiations, contracts, and transaction completion. No dependable source material was provided for a detailed chronological history. In particular, the brand’s founding year, founder, original operating city, early expansion, corporate reorganizations, ownership, and relationship to similarly named companies remain unverified. The supplied website is evidence of an online presence but does not, by itself, establish all historical or corporate facts required for an encyclopedia biography. The brand’s identifiable business model is therefore best described conservatively: it presents residential property opportunities to consumers and supports agency services for purchases, sales, leases, and new-home transactions. The precise number of locations, current operating markets, technology systems, service standards, revenue model, and present operating status are not established in the supplied references. No verified information was supplied concerning major advertising campaigns, executive appointments, acquisitions, lawsuits, recalls, regulatory events, financial results, or other notable corporate decisions.

A consumer-facing Chinese residential real-estate brokerage and housing-information platform.

• Real-estate brokerage

  Second-hand home brokerage

  Brokerage support for residential properties already owned or previously occupied, including property discovery through online listings and intermediary assistance during the purchase or sale process. The available material does not specify the exact transaction workflow, fee structure, geographic coverage, or service guarantees.

• Housing rental

  Residential rental services

  A housing-rental offering connecting tenants and landlords through property information and agency services. It is associated with residential leasing rather than short-term hospitality, but the supplied material does not establish whether the service includes property management, rental guarantees, furnished housing, or other specialized products.

• New residential development sales

  New-home agency services

  Agency and marketing support related to newly built residential properties. The service may connect prospective buyers with developer or project listings, but no reliable source was supplied describing specific developments, developer relationships, sales territories, or contractual arrangements.

• Housing platform

  Online property listings

  Digital presentation of housing opportunities for sale or rent. Listing functions are part of the brand’s online platform identity, while the available material does not verify the platform’s search features, mobile applications, verification procedures, data coverage, or current technical architecture.

• 2019

  Platforms reported for incomplete rental-listing disclosures

  A report said that Baluotu, Beike, Wo Ai Wo Jia and Maitian Fangchan had not fully implemented Beijing requirements for displaying company and housing-listing information. Baluotu said it was studying how to implement the requirements, while Maitian Fangchan said it was updating its back-end system.

  Source

• 2018

  Subsidiary penalized for illegally subletting public rental housing and suspended from online signing

  In September 2018, the Beijing Municipal Housing and Urban-Rural Development Commission reported that a subsidiary of 5i5j had illegally acted as an agent for subletting public rental housing. It was fined 60,000 yuan, recorded in its credit file and suspended from online signing in Chaoyang District. In 2021, Beijing 5i5j was again fined 30,000 yuan by the Haidian District Housing Authority and had its online signing qualification canceled for illegally providing brokerage services for ineligible affordable housing; Hangzhou 5i5j was also fined more than 200,000 yuan for publishing false listing advertisements and illegally trading affordable housing. It was penalized multiple times by housing authorities.

  Source

Read more

• 2021.10.28

  I Love My Home and Huawei sign smart-living services partnership[6]我爱我家与华为签署智能化居住生活服务战略合作协议itbear.com.cn

  I Love My Home and Huawei signed a strategic cooperation agreement to explore smart residential-living services, including digital technology and cloud-based solutions.

• Unconfirmed

  Reported2021.01.14

  Beijing I Love My Home introduces 15 service commitments[7]北京我爱我家推出十五项安心服务承诺finance.sina.com.cn

  Beijing I Love My Home introduced 15 service commitments covering online and offline stages of second-hand home transactions, including remote video signing and free funds custody.

• Unconfirmed

  I Love My Home and Xiangyu win 2020 China Real Estate Awards[8]我爱我家与相寓荣获2020年中房榜奖项news.pedaily.cn

  At the 2020 China Real Estate Trend Awards, I Love My Home won an influence award for brokerage companies, and its housing asset management brand Xiangyu won the “Star Apartment” brand-apartment award.

• 2020.08.20

  I Love My Home reports first-half 2020 results[9]我爱我家发布2020年上半年业绩house.cnfol.com

  I Love My Home released its 2020 first-half report, recording revenue of RMB 3.933 billion, down 30.75% year over year, and net profit attributable to parent-company owners of RMB 40.414 million, down 89.39%.

• 2020.05.15

  Reported2020.06.17

  I Love My Home wins investor-relations interaction award[10]我爱我家荣获中小投资者关系互动奖finance.sina.com.cn

  I Love My Home received the Small and Medium Investor Relations Interaction Award in the Panorama Investor Relations Awards (2019), which were announced on May 15.

• 2019.11.29

  Platforms reported for incomplete rental-listing disclosures[5]Platforms reported for incomplete rental-listing disclosureshouse.cnfol.com

  A report said that Baluotu, Beike, Wo Ai Wo Jia and Maitian Fangchan had not fully implemented Beijing requirements for displaying company and housing-listing information. Baluotu said it was studying how to implement the requirements, while Maitian Fangchan said it was updating its back-end system.

• Unconfirmed

  Reported2019.09.27

  I Love My Home and Yuanjian Technology form strategic partnership[11]我爱我家与远鉴科技达成战略合作finance.sina.com.cn

  I Love My Home Holding Group and Yuanjian Technology formed a strategic partnership to jointly develop safer and more convenient smart housing and home environments.

Read more

1. 15i5j official website5i5j.com
2. 2Subsidiary penalized for illegally subletting public rental housing and suspended from online signingcnr.cn
3. 3Subsidiary penalized for illegally subletting public rental housing and suspended from online signingchina.cnr.cn
4. 4Subsidiary penalized for illegally subletting public rental housing and suspended from online signingzzhz.zjol.com.cn
5. 5Platforms reported for incomplete rental-listing disclosureshouse.cnfol.com
6. 6我爱我家与华为签署智能化居住生活服务战略合作协议itbear.com.cn
7. 7北京我爱我家推出十五项安心服务承诺finance.sina.com.cn
8. 8我爱我家与相寓荣获2020年中房榜奖项news.pedaily.cn
9. 9我爱我家发布2020年上半年业绩house.cnfol.com
10. 10我爱我家荣获中小投资者关系互动奖finance.sina.com.cn
11. 11我爱我家与远鉴科技达成战略合作finance.sina.com.cn
12. 12我爱我家2020年上半年营收下降三成 净利润下滑近九成finance.sina.com.cn