Recent events
Recent events tied to this brand in public sources.
Back to profile29 entries · Page 2 of 2
2020
Accor announces the ALL Heartist Fund
Accor announced the launch of the ALL Heartist Fund, allocating EUR 70 million, equivalent to 25% of its planned dividend, to a COVID-19 special-purpose vehicle intended to assist employees and partners facing COVID-19-related needs or financial difficulty.
2020
Accor partners on a Melbourne hotel project
Shesh Ghale and Jamuna Gurung struck a deal with Accor to operate a new luxury hotel within their redevelopment near Melbourne’s Queen Victoria Market. The hotel was due to open in 2023, and its opening would mark the SO/Hotels and Resorts brand’s entry into Australia.
2020
Accor and Grab announce loyalty-programme partnership
Accor’s ALL – Accor Live Limitless loyalty programme and Grab entered a strategic partnership. GrabRewards members can use points to access experiences through Accor’s brands, and ALL members will be able to redeem points for GrabRewards partner benefits.
2019
Mercure Shrewsbury Albrighton Hall Hotel receives Planet 21 recognition
Mercure Shrewsbury Albrighton Hall Hotel and Spa finished runner-up in Accor European Planet 21’s Best Rural Garden category and achieved Planet 21 Platinum status.
2019
Accor acquires franchise agreement for Mackay Marina Hotel
Accor acquired a franchise agreement with Mandala Asset Solutions for the recently purchased Mackay Marina Hotel.
2019
Accor announces Mackay Marina Hotel rebrand as Mantra Mackay
Accor announced that Mackay Marina Hotel would rebrand as Mantra Mackay on 15 December 2019; the source describes this as a future plan.
2019
HRS and Accor sign a multi-year strategic agreement
HRS announced that it had signed a new multi-year agreement with Accor. The agreement includes enhanced direct-connect access to competitive rates across Accor hotel categories, and business travelers booking through HRS's corporate channel can earn points and rewards.
2019
Accor and Alibaba form strategic digital collaboration
Accor entered into a strategic collaboration with Alibaba Group to develop digital applications and loyalty programs. The collaboration is described as spanning five years and enabling Alibaba travel customers to access Accor hotel and related services.
2015
Accor appoints regional Director of Loyalty and Communications
Accor announced Valerie Marina Barrios's appointment as Director of Loyalty and Communications for Accor in Thailand, Vietnam, South Korea, Cambodia, Laos, Myanmar and the Philippines.