Recent events
Recent events tied to this brand in public sources.
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2026
Alaska Airlines announces planned permanent job cuts in Washington
Alaska Airlines announced planned workforce reductions at facilities in Renton, Seattle/SeaTac, and Spokane, with the first separations scheduled to begin on or about December 31. The company said the changes are expected to be permanent and that the facilities are not closing.
2026
Alaska Airlines cuts 40 Hawaii positions
Alaska Airlines announced layoffs affecting 40 non-contract positions in Hawaii; eight people were offered different roles. The company said the reductions were part of its strategy to navigate high fuel prices and adapt its financial approach.
2026
Alaska Airlines partners with Meili on car rental booking experience
Alaska Airlines partnered with Meili to modernize its car rental booking experience, connecting directly with car rental partners while retaining control of the customer experience, brand, and data.
2026
Alaska Airlines' Atmos frequent flyer program changes mileage earning options
Starting Thursday, Oct. 1, 2026, members of Alaska Airlines' Atmos frequent flyer program will have to choose between earning miles by distance traveled, price of the ticket or segments flown.
2026
Alaska Airlines to launch Atmos rewards debit card with Bank of America
Alaska Airlines said it plans to launch early next year a rewards debit card for its Atmos loyalty program, expanding the carrier's co-branded cards it offers with Bank of America. The airline said the new debit card is aimed at younger and new arrivals in the U.S. and "expands the program's reach beyond traditional credit products."
2026
Alaska Airlines announces premium cabin overhaul for Alaska and Hawaiian Airlines fleets
Alaska Airlines announced on Sept. 29, 2026, ahead of its investor day in Seattle, a premium cabin overhaul across Alaska Airlines and Hawaiian Airlines. Alaska's Boeing 787s will get 34 lie-flat 'Aurora' suites and a 35-seat 'Premium Reserve' premium-economy section starting in 2028, and at least 25 Boeing 737 Max 10s will get 12 Aurora suites plus premium-economy seats. Hawaiian's 24 Airbus A330s will each get 22 all-new first-class suites with sliding doors and a first-ever 28-seat premium-economy section starting in 2028. Alaska will open a new 41,000-square-foot lounge at Seattle-Tacoma International Airport, and Hawaiian plans an almost 13,000-square-foot lounge in Honolulu's Terminal 1 slated to open in early 2028. The two airlines will continue to operate as separate brands after completing their merger in September 2024.
2026
Alaska Airlines plans major upgrades for its Hawaii brand
A Honolulu Star-Advertiser report states that Alaska Airlines plans major upgrades for its Hawaii brand. The supplied source is headline-only and does not specify the scope, products, or timing of the planned upgrades.
2022
Alaska Airlines and Horizon Air launch Ascend Pilot Academy
Alaska Airlines and regional partner Horizon Air launched the Ascend Pilot Academy with Hillsboro Aero Academy in the Redmond, Oregon area. The program is designed to train aspiring professional pilots and provide a path toward flying for Horizon Air.
2022
Alaska Airlines launches flight-pass subscriptions
Alaska Airlines began selling monthly flight-pass subscriptions that provide credits for a fixed number of roundtrips among 16 selected U.S. West Coast airports. The article describes a basic plan starting at $49 per month and a more flexible plan starting at $199 per month.
2021
Alaska Airlines expands its oneworld partnership with new European flights
Alaska Airlines announced expanded travel opportunities with oneworld member airlines, including new nonstop international flights from West Coast hubs and airports. British Airways and Finnair separately announced new routes for 2022.
2021
ZeroAvia secures $35 million in investment funding
ZeroAvia secured $35 million in new investment funding from investors including United Airlines and Alaska Airlines.
2021
Alaska Airlines launches travel2change partnership in Hawaii
Alaska Airlines and travel2change launched a partnership to help connect guests with volunteer and cultural experiences across the Hawaiian Islands.
2021
Alaska Airlines and ZeroAvia announce hydrogen-electric aircraft collaboration
Alaska Airlines announced a development collaboration with ZeroAvia to develop a hydrogen-electric powertrain capable of flying 76-seat regional aircraft. Alaska also secured options for up to 50 conversion kits.
2021
Alaska Airlines launches Alaska Star Ventures and makes its first investment
Alaska Airlines launched its venture capital arm, Alaska Star Ventures, and made its first investment: $15 million in UP.Partners’ inaugural venture fund.
2021
Alaska Airlines launches Alaska Star Ventures
Alaska Airlines announced the launch of Alaska Star Ventures, an investment arm intended to invest in new aviation technologies as part of the airline’s stated goal of reaching net-zero carbon emissions by 2040.
2021
Alaska Star Ventures announces investment partnership with UP.Partners
Alaska Star Ventures announced a $15 million investment with venture capital firm UP.Partners, as the first partnership for the new Alaska subsidiary.
2021
Alaska Air Group appoints Adrienne Lofton to its board
Alaska Air Group announced the appointment of Adrienne Lofton to its board of directors. Lofton will also serve on the boards of Alaska Airlines and Horizon Air.
2021
Alaska Airlines unveils Seattle Kraken theme plane as part of partnership
Alaska Airlines unveiled a Seattle Kraken theme plane as part of a long-term partnership involving the airline, the hockey team and the new arena. The partnership includes naming the Alaska Airlines Atrium at Climate Pledge Arena and early boarding for Kraken fans wearing team jerseys on specified flights.
2021
Alaska Airlines debuts San Francisco Giants-themed aircraft livery
Alaska Airlines debuted a San Francisco Giants-themed livery on an Airbus A320 presented to fans departing San Francisco for Seattle/Tacoma.
2021
Alaska Airlines unveils Russell Wilson-themed aircraft livery
Alaska Airlines unveiled its fourth Russell Wilson-themed aircraft livery on a Boeing 737-900ER, presenting the aircraft to fans waiting for a flight from Seattle to Indianapolis.