Recent events
Recent events tied to this brand in public sources.
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2021
Boeing and Alaska Airlines team up on ecoDemonstrator testing
Boeing teamed up with Alaska Airlines on the ecoDemonstrator program to test technologies intended to enhance air-travel safety and sustainability.
2021
Alaska Airlines partners with Boxed Water
Alaska Airlines announced a partnership with Boxed Water to offer Boxed Water cartons to passengers and replace single-use plastic bottles in First Class, with expansion to all Alaska flights planned throughout the summer.
2021
Alaska Airlines launches diversity campaign
Alaska Airlines unveiled a diversity campaign and a specially liveried aircraft intended to advance racial equity and inspire marginalized groups through career pathways.
2021
Alaska Airlines partners with UNCF
Alaska Airlines partnered with UNCF in connection with its efforts to advance racial equity and expand career pathways for marginalized groups.
2021
Alaska Airlines begins 737 Max passenger service
Alaska Airlines began passenger service with the Boeing 737 Max on March 1, 2021, with flight AS482 departing Seattle for San Diego.
2020
Alaska Airlines announced Ben Minicucci as its next CEO
Alaska Airlines announced that Ben Minicucci would succeed Brad Tilden as CEO on March 31, 2021; Tilden would continue as board chairman.
2020
Alaska and Microsoft announce sustainable aviation fuel partnership
Alaska announced a partnership with Microsoft involving the use of sustainable aviation fuel in an attempt to offset the negative effects of business air travel.
2020
Alaska Air Group appoints Jessie J. Knight, Jr. to its board
Alaska Air Group announced on October 21, 2020, that Jessie J. Knight, Jr. was appointed to its board of directors, effective immediately. He will also join the boards of its airline subsidiaries Alaska Airlines and Horizon Air.
2020
Alaska Airlines adds Embraer 175 service in Alaska
Alaska Airlines added Embraer 175 jet service in Alaska, with regional partner Horizon Air operating the aircraft on selected markets.
2020
Alaska Airlines brings back Get the Row with BOGO sale
Alaska Airlines brought back its Get the Row with BOGO offer. Travelers booking a flight for travel by Oct. 31 could obtain a second ticket on the same flight for the taxes and fees and get a whole row to themselves.
2020
Alaska Airlines and PressReader partner for lounge access to digital publications
Alaska Airlines partnered with PressReader to provide eligible guests at Alaska Lounges across the United States access to digital newspapers and magazines.
2020
Alaska Airlines secures nearly $1.2 billion in private loans
Alaska Airlines announced that it had secured nearly $1.2 billion in private loans to support its financial stability during the COVID-19 recovery period. The financing was to be funded on or around July 2, 2020.
2020
Alaska Airlines announces Mileage Plan promotions
Alaska Airlines announced three promotions for customers and Mileage Plan members, including an extension of elite status and bonus qualifying miles, and mileage-earning offers for eligible cardholders.
2020
BP announces jet-fuel donation for FedEx Express and Alaska Airlines flights
BP announced that it would donate three million gallons of jet fuel at no cost to FedEx Express charter flights and Alaska Airlines. BP said the donation would support delivery of PPE and other essential goods, and Alaska Airlines said it would use one million gallons to support critical flying in Alaska.
2020
Alaska Airlines launches the #MillionMealsChallenge
Alaska Airlines and Horizon Air launched the #MillionMealsChallenge, encouraging employees and guests to donate to local food banks and hunger-relief partners to raise funds for another one million meals by the end of May.
2020
Alaska Airlines announces planned Seattle–Cincinnati nonstop service
Alaska Airlines announced daily nonstop service between Seattle-Tacoma International Airport and Cincinnati/Northern Kentucky International Airport, scheduled to begin on August 18, 2020.
2020
Alaska Airlines announces Cincinnati–Seattle service
Alaska Airlines announced that it would begin daily nonstop service between Cincinnati/Northern Kentucky International Airport and Seattle-Tacoma International Airport on August 18.
2020
Alaska Airlines launches March Forward fare sale
Alaska Airlines offered one-way fares starting at $20 in its two-day “March Forward” sale, which was scheduled to end March 7.
2020
Alaska Airlines offers discounted California–Hawaii fares
Alaska Airlines offered a two-day sale on flights between California and Hawaii, with one-way fares starting at $99. The sale was available for bookings from March 3 through March 5, 2020.
2020
American Airlines and Alaska Airlines announce expanded partnership
American Airlines announced that it would expand its partnership with Alaska Airlines to provide more options for West Coast travelers, including expanded West Coast international service.