Recent events
Recent events tied to this brand in public sources.
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2026
Subway expands its ASDA partnership
Subway and ASDA announced an expansion of their partnership, which will increase the number of Subway restaurants in ASDA stores by more than 50%.
2026
Asda appoints David Potts as group CEO
Asda announced that David Potts CBE had been appointed group CEO with immediate effect.
2026
Allan Leighton to become Asda non-executive chairman
Asda announced that Allan Leighton, who had been leading the business, would become non-executive chairman.
2026
Asda launches Asda Convenience pilot stores in Glasgow
Asda launched a new convenience store model in Glasgow, opening three pilot stores under the Asda Convenience banner as part of a £1 million investment to expand its wholesale operations and test how independent retailers can operate Asda-branded stores.
2026
Asda and Morrisons recall pasta products over possible Listeria contamination
Asda and Morrisons recalled three pasta products due to possible Listeria monocytogenes contamination. The Food Standards Agency warned consumers not to eat the affected products.
2022
GMB Wiltshire criticizes Asda's pay offer
GMB Wiltshire criticized Asda's pay offer, saying the announced 3.25% increase for retail workers was below inflation and warning that a proposed offer for the following year could leave employees below the national minimum wage.
2022
Asda offers discounts on mother and baby products
Asda unveiled offers on mother and baby products, including Pampers nappies advertised at up to 50% off.
2021
Asda apologizes for fuel price error at Halbeath store
Asda apologized for a fuel price error at its Halbeath store that caused prices to jump on Saturday.
2021
Asda launches refillable draught beer trial
Asda launched a trial of refillable draught beer at its Milton Keynes store. Customers could choose from 12 draught drinks in refillable one- or two-litre glass containers or cans.
2021
Asda partners with Craft on Draft for draught beer trial
Asda partnered with specialist craft beer and cider retailer Craft on Draft for its in-store draught beer refill trial.
2021
Asda named Retailer of the Year 2021
Asda was named Retailer of the Year 2021 at the Quality Food Awards. The article also reports that it received awards in additional retailer categories.
2021
Asda launches its first customer loyalty rewards scheme
Asda launched its first customer loyalty rewards scheme through the Asda Rewards app. Customers could download the app from 21 October and use it in the same 16 pilot Asda branches.
2021
Asda opened premium convenience store at EG forecourt
Asda opened its first ‘Extra Special’ convenience store at an EG forecourt in Beaconsfield, stocking more than 2,500 products. It was one of four Asda on the Move stores opened on EG forecourts that Friday.
2021
Asda opens first premium Asda On the Move store
Asda opened its first premium-style Asda On the Move convenience store in Beaconsfield, at an EG Group petrol forecourt. The store stocks 2,500 products, including Asda's Extra Special range and offerings from EG-owned food-to-go brands and franchise partners.
2021
Asda opens its largest refill store in York
Asda opened its largest refill store to date in York, with a refill zone offering more than 100 branded and own-brand products.
2021
Asda announces one-hour delivery expansion to 96 stores
Asda announced that it will extend its one-hour express delivery service to 96 stores after a trial. The service provides access to its online grocery range for delivery within an hour in eligible areas.
2021
Asda announces one-hour delivery expansion to 96 stores
Asda announced that it will expand its one-hour express delivery service to 96 UK stores. The article describes the expansion as following a successful trial.
2021
Asda launches toy sale with discounts of up to 40%
Asda launched an online and in-store toy sale offering discounts of up to 40% on brands including Playmobil, Lego, Paw Patrol and Fisher-Price.
2021
Asda launches “Get the Asda Price Feeling” campaign
Asda launched an advertising campaign with the tagline “Get the Asda Price Feeling,” replacing “That’s Asda Price.” The campaign includes a 40-second television ad and will run across several media and in Asda stores.
2021
Asda CEO Roger Burnley steps down
Asda said that its chief executive, Roger Burnley, had stepped down; the company said recruitment of his replacement was ongoing.