Recent events
Recent events tied to this brand in public sources.
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2021
Asda launches “Get the Asda Price Feeling” campaign
Asda launched an advertising campaign with the tagline “Get the Asda Price Feeling,” replacing “That’s Asda Price.” The campaign includes a 40-second television ad and will run across several media and in Asda stores.
2021
Asda CEO Roger Burnley steps down
Asda said that its chief executive, Roger Burnley, had stepped down; the company said recruitment of his replacement was ongoing.
2021
Asda launches Express Delivery
Asda launched its Express Delivery service at three stores, offering eligible customers delivery within one hour or, for larger orders, within four hours.
2021
Asda extends Uber Eats partnership to more stores
Asda announced that it was extending its Uber Eats partnership from 200 to more than 300 stores, offering a range of 500 everyday grocery products for rapid delivery.
2021
Asda announces recycle-ready packaging for its poultry range
Asda announced plans to replace plastic trays across its fresh chicken range with new recycle-ready pouches. The rollout was scheduled to begin with chicken thighs in the coming weeks, with the full range expected to move to the packaging by the middle of summer.
2021
Asda opened an in-store Covid vaccination centre in London
Asda opened its first in-store Covid vaccination centre in London at its Old Kent Road Superstore. The centre was set to operate seven days a week, with trained Asda pharmacy colleagues administering the Oxford Astra-Zeneca vaccine.
2021
Asda appoints Carl Dawson as chief information officer
Asda announced the appointment of M&S's Carl Dawson as its new chief information officer. He is due to join the retailer the following month and will lead the separation of Asda and Walmart's technology systems.
2021
Supreme Court backs Asda workers' equal-pay comparison
The UK Supreme Court backed an employment tribunal decision allowing Asda retail staff to compare their work with that of workers in warehouse distribution centres. The ruling concerns a stage of the case; the article says later stages will assess whether the roles are of equal value.
2021
Asda announces restructuring programme
Asda announced a restructuring programme that put 5,000 jobs at risk, including proposed closures of its Dartford and Heston home shopping centres and changes to store functions and management roles.
2021
Asda launches restructuring consultations with jobs at risk
Asda launched consultations on a major restructuring that could put around 3,000 jobs at risk.
2021
Issa brothers and TDR Capital complete acquisition of Asda
The Issa brothers and investment funds managed by TDR Capital completed the acquisition of a majority ownership stake in Asda, Walmart’s UK business, for an enterprise value of £6.8 billion. Walmart retained an equity investment and an ongoing commercial relationship.
2021
Asda opens second in-store Covid vaccination centre
Asda opened its second in-store Covid vaccination centre in its Watford store, partnering with the NHS to administer vaccinations.
2021
Asda announces a second in-store vaccination centre
Asda announced that a second in-store Covid vaccination centre would open at its Watford store the following week. The George section of the store was to be converted for the centre, with capacity to deliver 3,500 vaccines a week from 1 February.
2021
Four UK retailers recall seafood products over potential Salmonella
Sainsbury’s, Asda, the Co-op and Waitrose recalled a total of 12 seafood products over the potential presence of Salmonella. Sainsbury’s, Waitrose and the FSA urged customers not to consume affected products, promised full refunds and apologised; the Co-op said the recall was precautionary and that it was working with the FSA.
2020
Asda launches Happy to Chat initiative
Asda launched its Happy to Chat initiative, giving 7,500 delivery drivers the option to wear badges showing customers they are happy to have a quick chat. Asda said the initiative was intended to help combat loneliness; Royal Voluntary Service worked with Asda on the initiative.
2020
Asda cuts fuel prices
Asda announced a 2p-per-litre reduction in unleaded petrol prices and a 3p-per-litre reduction in diesel prices at its 322 forecourts, capping prices at 108.7p per litre for petrol and 111.7p for diesel.
2020
Asda opens sustainability store in Middleton
Asda opened a sustainability store in Middleton, Leeds, with refill stations and loose produce. The store is being used to test which features appeal to customers and could potentially be rolled out to more sites in 2021.
2020
Asda cuts prices on Free From range staples
Asda said it invested £6.17 million in lowering prices on 62 staple foods in its Free From range. It said the reductions were intended to bring selected products in line with equivalent non-Free From options.
2020
Asda launches drive-through flu jab service
Asda launched a free NHS drive-through flu jab service for eligible people at 13 UK stores. The source says the initiative began on Thursday.
2020
Issa brothers and TDR Capital agree to acquire Asda
The Issa brothers and TDR Capital agreed to acquire Asda from Walmart for £6.8 billion.