Recent events
Recent events tied to this brand in public sources.
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2020
Jaguar Land Rover files patent lawsuits over Terrain Response technology
Jaguar Land Rover alleged that products from Lamborghini, Volkswagen, and Audi infringed its Terrain Response system patent. It filed a complaint with the U.S. International Trade Commission and federal lawsuits in New Jersey and Delaware seeking compensation from Volkswagen Group.
2020
2020
Audi introduces digital matrix LED headlights
Audi introduced digital matrix LED headlights, offered as an option on the 2021 e-tron and e-tron Sportback. The headlights can project images; the full feature set was available only in Europe at the time of reporting.
2020
FAW and Audi sign an MOU on a new-energy joint venture
FAW Group and Audi signed an MOU on cooperation for the PPE platform and proposed establishing a new-energy joint venture to produce PPE-based electric vehicles locally in China. Production is expected to begin in 2024.
2020
Audi announces Functions on Demand subscription service
Audi announced its Functions on Demand service, which allows customers to subscribe to vehicle features as needed. The article gives matrix LED automatic high-beam headlights for the e-tron and e-tron Sportback as an example and says the service had been rolled out in Germany and Norway.
2020
Audi launches the 2021 Audi Q3
Audi launched the 2021 Audi Q3 in China, with upgrades primarily to its feature configuration and eight models priced from RMB 274,300 to RMB 356,800.
2020
Ballard and Audi sign non-binding memorandum on FCgen-HPS usage rights
Ballard and Audi signed a non-binding memorandum of understanding to expand Ballard’s right to use the FCgen-HPS in all applications, including commercial trucks and passenger cars.
2020
Audi unveils the new-generation S3
Audi unveiled the new-generation S3 in a global online premiere, in Sportback and Sedan versions.
2020
Ballard and Audi sign non-binding MOU to expand FCgen-HPS use rights
Ballard signed a non-binding memorandum of understanding with Audi to expand Ballard’s right to use the FCgen-HPS in all applications, including commercial trucks and passenger cars.
2020
Audi A3 production model rolls off the line; market debut planned
The locally produced new Audi A3 hatchback rolled off the production line. The report says it is planned to debut at the Beijing Auto Show and go on sale within the year; those future milestones had not yet occurred.
2020
Audi South Africa CEO Trevor Hill departs for a new role in Germany
Trevor Hill, who headed the Audi brand in the local Volkswagen group, returned to Audi’s global headquarters in Ingolstadt, Germany, where he took up a new position within the Audi Sport division from September 2020. No successor was announced in the article.
2020
Audi announced the planned launch of the refreshed A5 in China
A report says the refreshed Audi A5 family is planned to go on sale at the Beijing Auto Show opening on September 26.
2020
Audi India rolls out an enhanced myAudi Connect app
Audi India announced the rollout of an enhanced myAudi Connect app, adding features for existing customers as well as potential customers and Audi fans.
2020
Audi reduces e-tron SUV price
Audi reduced the e-tron SUV’s price from $74,800 to $65,900, a reduction of $8,900, while removing the matrix LED headlights and replacing the B&O audio system with a standard audio system.
2020
Audi updates 2021 e-tron SUV lineup
Audi added a lower-priced Premium trim to the 2021 e-tron SUV lineup and reported an increased EPA-rated range for the 2021 model. The article also describes updated equipment and the addition of the e-tron Sportback to dealers.
2020
Audi withdraws advertisement criticized for its depiction of a child near a car
Audi pulled an advertisement for its Audi RS4 after social media users criticized the image of a young girl eating a banana while leaning against the car's grille. Audi apologized and said the image would not be used in future.
2020
Cerence launches Cerence Pay
Cerence launched Cerence Pay, a voice-powered in-car payment product. The announcement said Cerence was working with Audi on a project to build the service into future Audi head units, and identified Arrive and Parkopedia as parking partners and Visa as a payment partner for Central Europe.
2020
Audi announces limited-edition R8 V10 Quattro
Audi announced a 30-unit limited edition of the R8 V10 Quattro, including five Spyder convertible versions, planned for sale in summer 2020.
2020
Audi releases updated Q5
Audi officially released the updated Q5, featuring revised design and upgrades to its lighting, infotainment and driver-assistance systems.
2020
Volkswagen and Audi vehicle recall announced
Volkswagen (China) Sales Co. and FAW-Volkswagen announced a recall plan for 600 Touareg vehicles and 620 Audi Q8 and A8L vehicles, with the recalls scheduled to begin on July 1, 2020. A supplier manufacturing deviation may cause transmission-oil leakage and related vehicle safety risks; authorized dealers will inspect and replace affected oil pipes where needed.