Recent events
Recent events tied to this brand in public sources.
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2026
Mattel apologizes over Asian representation in Olympics Barbie collection
Mattel apologized for what it described as falling short in Asian representation in its Olympics doll collection, following online criticism over the absence of an Asian Barbie doll. Mattel had explained that its skateboarding doll was intended to represent the Asian American community.
2026
Mattel releases Barbie Signature Celine Dion collectible doll
Mattel has officially released the Barbie Signature Celine Dion Doll as part of its limited-edition Creations line, retailing for $59.99. The collectible replicates the singer's 1998 Academy Awards look, including the ocean-blue gown and the 'Heart of the Ocean' necklace, and is available for pre-order on the Mattel Creations website.
2026
Barbie releases Céline Dion tribute doll via Mattel Creations
Barbie (Mattel) has released a tribute doll modeled on Céline Dion, styled after her 1998 Academy Awards performance of "My Heart Will Go On" from Titanic, including a blue Michael Kors gown and a Barbie-sized Heart of the Ocean necklace. The $60 doll is available through Mattel Creations. Dion said in a statement that it is a true honor to join the Barbie legacy.
2026
Mattel unveils Serena Williams Barbie doll in Barbie Signature Role Models series
Mattel unveiled a new Serena Williams Barbie doll as the latest release in its Barbie Signature Role Models series. The doll, dressed in Williams' title match look from her seventh major singles victory with a racket, ball and signature accessories, retails for $45 and is available for pre-order, becoming available Friday.
2026
Mattel introduces Marilyn Monroe Signature Doll
Mattel introduced a new Marilyn Monroe Signature Doll, part of its celebration of Monroe's lasting impact on Hollywood, fashion and pop culture, timed to what would have been her 100th birthday.
2021
Mattel unveils two Barbie dolls for Hispanic Heritage Month
Mattel unveiled two new Barbie dolls inspired by Celia Cruz and Julia Alvarez in celebration of Hispanic Heritage Month.
2021
Barbie unveils Celia Cruz and Julia Alvarez dolls
Mattel unveiled one-of-a-kind Barbie dolls inspired by Celia Cruz and Julia Alvarez for Hispanic Latinx Heritage Month. Mattel confirmed the dolls were not available for purchase.
2021
Barbie announces Celia Cruz and Julia Alvarez dolls
Barbie unveiled plans to launch dolls of Celia Cruz and Julia Alvarez as part of its Hispanic Heritage Month offering; the source describes a planned launch, not a completed release.
2021
Barbie faces backlash over Olympics collection
Barbie faced criticism after the relaunch of its Tokyo Olympics 2020 collection allegedly omitted an Asian-American doll. The source reports criticism but does not establish that the omission was intentional.
2021
Mattel launches Barbie dolls honoring frontline workers
Mattel launched one-of-a-kind Barbie dolls honoring frontline workers during the coronavirus pandemic, including several named medical professionals and researchers.
2021
Mattel introduces Barbie role-model dolls of women in the Covid-19 fight
Mattel introduced a line of Barbie role-model dolls modeled after six women involved in the Covid-19 fight, including vaccine co-developer Sarah Gilbert.
2021
Barbie Olympic collection criticized for lacking Asian representation
Mattel's Tokyo Olympics Barbie collection drew public criticism after audiences noticed it lacked an Asian representation; social media users expressed disappointment.
2021
BIG W announces Toy Mania discounts
BIG W announced its Toy Mania sale, with discounts of up to 50 percent on more than 1,000 toys online from June 15 and in stores from June 17. The article says the offers were scheduled to run through July 14.
2021
Mattel launches PlayBack toy take-back program
Mattel launched Mattel PlayBack, a free take-back program initially accepting Barbie, Matchbox, and MEGA toys. Mattel says materials from returned toys will be used in future products; unusable material will be downcycled or converted from waste to energy.
2021
Barbie unveils a new DreamHouse
Barbie revealed a new version of its DreamHouse, featuring customizable lighting and sound, a party room, and wheelchair-ramp compatibility. The article states that it retails for $199.99 and will be sold at Walmart, Target, Amazon, and Barbie.com.
2021
Wallshoppe launches Barbie wallpaper collection
Wallshoppe launched a Barbie-themed wallpaper collection created in collaboration with Mattel. The collection includes peel-and-stick and traditional wallpaper, as well as removable life-size murals, and is available through Wallshoppe.
2021
Barbie launches Eleanor Roosevelt doll
Barbie launched an Eleanor Roosevelt doll as part of its Inspiring Women Collection; the article says it had reached store shelves the previous day.
2021
Barbie adds new dolls to Fashionistas line
The Barbie brand added new dolls to its Fashionistas line, including Ken in a wheelchair, Ken with rooted hair, and a Barbie with lighter skin with vitiligo. The new range was scheduled to be available across the UK from February 2021.
2021
Barbie introduces Dr. Maya Angelou doll
Barbie announced a Dr. Maya Angelou doll as a new addition to its Inspiring Women doll series. The doll was available for purchase at a retail price of $29.99.
2020
Barbie announces second Día de Muertos collectible doll
Barbie announced the release of its second Día de Muertos collectible doll, the Signature Dia De Muertos 2020 Doll.