Recent events
Recent events tied to this brand in public sources.
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2020
Mattel unveils politically active Barbie doll set
Mattel unveiled a Barbie doll set depicting a Black woman running for office and an all-female campaign staff.
2020
Barbie unveils 2020 Campaign Team doll set
Mattel unveiled a Barbie 2020 elections campaign set of four dolls, including a Black doll as the presidential candidate, to encourage and inspire girls to take on leadership roles.
2020
Mattel launches Barbie Election Campaign Team dolls
Mattel launched its Barbie Election Campaign Team, a range of four dolls representing a presidential candidate, campaign manager, fundraiser, and voter.
2020
Barbie teams up with She Should Run
The Barbie brand teamed up with nonpartisan nonprofit She Should Run. The organizations are planning to address barriers girls face in leadership.
2020
Barbie 2020 Campaign Team doll set debuts
Mattel debuted the Barbie 2020 Campaign Team set, featuring four dolls in roles including candidate, campaign manager, fundraiser, and voter.
2020
Barbie and GlamGlow limited-edition collection partnership
GlamGlow teamed up with Mattel on a limited-edition beauty collection featuring Barbie-themed versions of GlamGlow products.
2020
Barbie adds four dolls to the BMR1959 collection
Mattel added four dolls to Barbie’s BMR1959 collection, including one featuring an inclusive hairstyle with styled edges and baby hairs.
2020
Barbie announces doll-donation program with First Responders Children's Foundation
Barbie announced a program to donate one doll for each career doll sold from May 14 through May 17 to the First Responders Children's Foundation, with up to 30,000 dolls to be donated.
2020
Barbie introduces Star Wars-themed collector dolls
Barbie and Star Wars teamed up on a themed collector-doll collection inspired by Chewbacca, C-3PO, Rey and Stormtrooper characters.
2020
MAC Cosmetics and Barbie collaborate on limited-edition lipstick
MAC Cosmetics and Barbie teamed up on a limited-edition matte lipstick in a custom bubblegum-pink shade.
2020
Barbie announces Shero doll honoring Olga Kharlan
Barbie announced a newly designed Shero doll honoring Ukrainian fencer Olga Kharlan, with the dolls planned for release on March 8 for International Women's Day.
2020
Mattel releases Dina Asher-Smith Barbie doll
Mattel released a Barbie doll resembling British sprinter Dina Asher-Smith as part of its Dream Gap Project collection.
2020
Barbie launches Wellness doll collection
Barbie launched a collection of dolls focused on self-care, including dolls with meditation exercises for children.
2020
Mattel introduces Barbie dolls with vitiligo and alopecia
Mattel unveiled Barbie dolls depicting vitiligo and alopecia. The vitiligo doll was on sale at the time of reporting; the alopecia doll was planned to hit shelves in June.
2020
Barbie announces new Fashionistas dolls
Barbie announced new Fashionistas dolls for 2020, including dolls with no hair, vitiligo and prosthetic limbs. The article says the vitiligo doll would be available in spring and the no-hair and prosthetic-limb dolls later in the year.
2020
Mattel announces a more diverse Barbie doll collection
Mattel announced a planned new collection for Barbie that includes dolls with different races and sizes, including dolls with vitiligo, in a wheelchair, without hair, and with a prosthetic limb. The article describes the collection as set to be introduced; it does not establish that the launch had already occurred.
2019
Barbie partners with GoFundMe on fundraising
Barbie partnered with GoFundMe to raise money to help close the dream gap; profits were to be donated to three nonprofits supporting female empowerment.
2019
Barbie partners with GoFundMe.org on Dream Gap Project Fund
Barbie partnered with GoFundMe.org to raise money for girl-empowerment programs through the Barbie Dream Gap Project Fund. The funds will benefit She's The First, She Should Run and Step Up.
2019
Barbie introduces Judge Barbie dolls
Barbie introduced four Judge Barbie dolls, available in different skin tones and hairstyles, with each wearing a black robe and coming with a gavel.
2019
Barbie Judge Doll unveiled
Mattel unveiled the Barbie Judge Doll as Barbie's 2019 Career of the Year doll.