Recent events
Recent events tied to this brand in public sources.
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2026
Beats to launch Pokémon-themed limited edition Pill speaker priced at $150
Beats, in collaboration with The Pokémon Company International, is launching a limited edition Pokémon-themed Pill Bluetooth speaker featuring Pikachu and Mimikyu designs, planned for release on October 15 at a price of $150. The edition adds themed accessories and packaging while keeping the standard Pill audio configuration.
2022
Beats announces NBA 75th anniversary edition Powerbeats Pro
Beats announced a limited-edition Powerbeats Pro designed with Canadian gift shop Better and featuring Better and NBA logos. The earbuds were scheduled to go on sale in the United States on February 19 for $249.99.
2022
Consumers sue Apple over Powerbeats Pro battery life claims
Consumers filed a lawsuit against Apple in the U.S. District Court for the Southern District of New York, alleging that Beats by Dre Powerbeats Pro earphones did not meet the advertised battery-life claim. The article reports the allegations and does not establish a court determination.
2021
Italy fines Amazon and Apple over Beats sales restrictions
Italy's competition authority fined Amazon €68.7 million and Apple €134.5 million after finding that an agreement between them restricted sales of Apple and Beats products on Amazon's Italian website. It also ordered the companies to end the restrictions and allow sales in a non-discriminatory manner.
2021
Beats and fragment design collaborate on Beats Flex
Beats and fragment design partnered to create a limited-edition set of Beats Flex headphones with a black-on-black design.
2021
fragment design and Beats release limited-edition Beats Flex
fragment design and Beats released a limited-edition Beats Flex wireless earphone, priced at 449 yuan. The article says reservations through the Beats limited-time store WeChat mini program were to begin at 9:00 a.m. on November 17 and sales were to begin on November 18.
2021
Apple temporarily reduces prices on Beats headphones
Apple temporarily reduced prices on Beats Flex, Beats Studio Buds and Powerbeats Pro by $20 to $50.
2021
Beats discontinues Powerbeats, Solo Pro and Beats EP
Beats discontinued the Powerbeats, Solo Pro and Beats EP headphones. The products were no longer available directly from Apple, and remaining third-party inventory was expected to sell through.
2021
Apple discontinues three Beats headphone models
Apple discontinued the Powerbeats, Beats Solo Pro and Beats EP headphones; the products were no longer available for purchase on Apple's online store.
2021
Apple introduces limited-edition Beats Studio3 headphones
Apple introduced limited-edition Beats Studio3 headphones made in partnership with fashion brand A-COLD-WALL. The headphones appeared in the online Apple Store and were described as coming soon for delivery.
2021
Beats By Dre signs Shedeur Sanders as brand ambassador
Beats By Dre announced that it signed Shedeur Sanders as its first college athlete brand ambassador.
2021
Apple announces Beats Studio Buds
Apple announced the Beats Studio Buds wireless earphones, priced at US$149.99. They were available to order immediately and were set to start shipping on June 24.
2021
Beats launches Studio Buds wireless noise-cancelling earbuds
Beats launched the Beats Studio Buds noise-cancelling earbuds on June 14. The article reports a price of 1,099 yuan and describes features including active noise cancellation and compatibility with Apple and Android devices.
2021
Beats announces limited-edition Studio3 headphones
Beats announced a limited-edition Studio3 Wireless headphone design, scheduled to launch on Psychworld’s website at noon Eastern Time on April 22.
2021
Beats and Psychworld announce Studio3 collaboration
Beats and streetwear brand Psychworld announced a collaboration on a special edition of Beats Studio3 Wireless headphones.
2021
Apple and Beats announce limited-edition Psychworld Beats Studio3 headphones
Apple and Beats announced a limited-edition Beats Studio3 headphone design created with Psychworld and Don Toliver; it was scheduled to go on sale April 22.
2021
Beats announces special-edition Powerbeats Pro earbuds
Beats announced a special edition of its Powerbeats Pro wireless earbuds, created in collaboration with Hiroshi Fujiwara of Fragment Design. The earbuds were planned to go on sale through the Apple website on January 29.
2020
Beats releases Beats Flex earphones
Apple-owned Beats released Beats Flex, a new pair of wireless earphones.
2020
Apple retires Beats Updater
Apple retired Beats Updater, the utility used to check for and install firmware updates for Beats wireless products. Apple said no new versions would be available, although the utility remained available for download for listed products.
2020
Koss sues Apple over alleged wireless-earphone patent infringement
Koss filed a lawsuit in a Texas federal court alleging that Apple's AirPods and Beats by Dre wireless earphones infringed five of its patents. The allegations are reported as claims, not as a court determination.