Recent events
Recent events tied to this brand in public sources.
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2020
Koss sues Apple over alleged wireless-earphone patent infringement
Koss filed a lawsuit in a Texas federal court alleging that Apple's AirPods and Beats by Dre wireless earphones infringed five of its patents. The allegations are reported as claims, not as a court determination.
2020
One-E-Way sues Apple over alleged wireless-audio patent infringement
One-E-Way sued Apple over alleged infringement of patents relating to a wireless audio system by AirPods and products from Apple's Beats subsidiary. The article reports allegations, not a court determination.
2020
Ashnikko, Beats By Dre and TikTok launch a collaboration around “Daisy”
Ashnikko, Beats By Dre and TikTok launched a collaboration connected to Ashnikko’s song “Daisy”; fans can share ideas for its video, which director Charlotte Rutherford will compile into a final version.
2020
Beats by Dre announces Bubba Wallace endorsement deal
Beats by Dre announced an endorsement deal with NASCAR driver Bubba Wallace. The company said it moved up the announcement timeline; further details of the deal were not available in the source.
2020
Beats introduces four new Powerbeats Pro colors
Beats introduced four new color options for its Powerbeats Pro wireless earphones: Glacier Blue, Lava Red, Spring Yellow and Cloud Pink. The new colors were scheduled to go on sale June 10 through Apple’s online store and Beats’ official Tmall and JD.com stores.
2020
Apple announces four new Powerbeats Pro colors
Apple announced four new colors for Powerbeats Pro, scheduled to go on sale on June 9 at the same price as the existing colors.
2020
Apple offers employees discounts on HomePod, Beats and other products
Apple is offering employees discounts on HomePod, Beats headphones and other products through an internal deals program. The article reports a 50 percent discount on HomePod and discounts of up to 40 percent on Beats headphones.
2020
Beats announces Powerbeats 4 earbuds
Beats announced and launched the updated Powerbeats earbuds, called Powerbeats 4, with a stated price of $149.95. One source says Apple formally released the product the previous evening, while another dates the announcement and launch to today; the event date is therefore set to the supporting source's publication date.
2020
Beats launches Powerbeats 4 wireless earphones
Apple announced the launch of Beats Powerbeats 4 wireless earphones, which support Siri voice control and have up to 15 hours of battery life.
2020
Apple launches new Powerbeats
Apple launched a new pair of Powerbeats with longer battery life, Siri support and fast charging. The new model was set to become available for purchase on March 18.
2020
Beats announces updated Powerbeats earbuds
Apple's Beats subsidiary announced an updated version of its Powerbeats headphones, called Powerbeats, with availability for purchase scheduled to begin March 18, 2020.
2020
Apple offers student discounts and complimentary benefits
Apple offered university students special pricing on Macs and iPads, along with complimentary Beats Studio3 Wireless headphones and a free year of Apple TV+. The article also describes discounted pricing on apps and Apple Music.
2019
Beats announces Solo Pro headphones
Beats announced the Solo Pro wireless headphones, which add noise cancellation to its on-ear headphones; the article said they would ship on October 30.
2019
Beats announces Solo Pro headphones
Apple announced new Beats Solo Pro noise-cancelling headphones, which were set to release in Canada on October 30, 2019.