Overview

Best Buy is an American consumer-electronics retailer headquartered in Richfield, Minnesota. The company began on August 22, 1966, when Richard M. Schulze and a business partner opened Sound of Music, a St. Paul store focused on high-fidelity stereo equipment. After acquiring several local audio retailers and buying out his partner, Schulze expanded the business across Minnesota. A defining early turning point came in 1981, when a tornado severely damaged the company's Roseville store. Rather than abandon the inventory, management staged a heavily advertised clearance event known as the Tornado Sale. The sale generated unusually strong revenue and helped inspire the high-volume, low-price model that later became central to Best Buy's identity. In 1983, Sound of Music adopted the Best Buy name and broadened its assortment beyond stereo equipment to include home appliances, videocassette recorders, and other consumer technologies. The same year, the company opened a large-format store in Burnsville, Minnesota. This format emphasized broad selection, low prices, self-service shopping, and high inventory turnover. Best Buy went public in 1985 and began trading on the New York Stock Exchange in 1987. During the late 1980s and 1990s, it developed successive store concepts that replaced dark, warehouse-like interiors with brighter layouts, product demonstrations, information kiosks, category-based merchandising, and fewer commissioned salespeople. The move toward commission-free selling was controversial among some suppliers and employees, but it ultimately supported a more standardized and less pressure-oriented shopping experience. Best Buy expanded its capabilities and geographic reach during the 2000s. It acquired Magnolia Hi-Fi, the Musicland group, Future Shop in Canada, and Geek Squad, adding premium audio-video retail, entertainment stores, an international platform, and technology repair and support services. It also developed subsidiaries and branded offerings including Magnolia Audio Video, Pacific Sales, Best Buy Mobile, and Insignia. The company entered China through an investment in Jiangsu Five Star Appliance and opened a Best Buy-branded Chinese store, although its directly operated Chinese stores were later merged into the Five Star business. Best Buy also tested or entered adjacent areas such as business IT services, musical instruments, digital music, broadband services, and mobile-phone retail. The retailer faced increasing pressure from e-commerce, showrooming, falling media sales, and changing consumer buying habits in the 2010s. It closed its United Kingdom stores, exited its European joint venture, ended its direct Best Buy operation in China, and later withdrew from Mexico. Under CEO Hubert Joly, the company pursued a transformation strategy built around price matching, faster fulfillment, stronger online retail, employee training, and shop-in-shop partnerships with major technology brands. Stores were redesigned as connected service and fulfillment locations, with prominent Geek Squad, Magnolia, Pacific Kitchen & Bath, and branded technology areas. Best Buy's current business is centered on omnichannel retailing: customers can shop online or in stores, collect or receive products through different fulfillment options, and obtain installation, repair, technical support, and other services. Its assortment has included computers, mobile phones, televisions, home theater, appliances, gaming products, cameras, smart-home devices, accessories, and services. The company has concentrated its physical retail presence in the United States and Canada, while using its brands and service operations to extend beyond conventional product retail. Its public identity combines mass-market electronics retail with technical expertise, vendor partnerships, and a nationwide store network.

History

Best Buy originated as Sound of Music, an audio retailer founded in St. Paul, Minnesota, in 1966 by Richard M. Schulze and a business partner. The company initially concentrated on high-fidelity stereos and expanded through local acquisitions. By the late 1970s it had a network of Minnesota stores. A tornado damaged its Roseville store in 1981, prompting a parking-lot clearance sale that produced exceptional results and influenced the company's later low-price, high-volume retail strategy. The business adopted the Best Buy name in 1983 and broadened its assortment to include appliances and video equipment. Its first superstore in Burnsville introduced a format based on large selection, low prices, fewer commissioned salespeople, and customer self-service. Best Buy went public in 1985 and joined the New York Stock Exchange in 1987. During the late 1980s and 1990s, successive store concepts refined the format through brighter interiors, open layouts, category merchandising, product demonstrations, information kiosks, and distributed checkout areas. The company reached $1 billion in annual revenue in 1992 and was added to the S&P 500 in 1999. Expansion accelerated in the 2000s. Best Buy acquired Magnolia Hi-Fi in 2000, Musicland and Future Shop in 2001, and Geek Squad in 2002. These transactions broadened the company into premium audio-video, entertainment retail, Canada, and technology services. Best Buy also launched loyalty initiatives, customer-segmentation programs, global sourcing, and store-based Geek Squad precincts. It acquired a majority interest in Jiangsu Five Star Appliance in China, purchased Speakeasy for business connectivity and IT services, and expanded into mobile retail through its relationship with The Carphone Warehouse. Additional initiatives included musical instruments, digital music, Napster, streaming, and the Best Buy Mobile brand. The 2010s brought retrenchment and restructuring. Best Buy closed its United Kingdom stores, merged its directly operated Chinese business into Five Star, sold its European joint-venture interest, and later ended operations in Mexico. Meanwhile, online competition and showrooming placed sustained pressure on traditional electronics retail. CEO Brian Dunn resigned in 2012 during an internal investigation, and founder Richard Schulze left the chairmanship after the review. Hubert Joly became CEO later that year and led a transformation centered on price matching, improved digital commerce, faster fulfillment, employee training, vendor shop-in-shop concepts, and redesigned connected stores. The company increasingly treated stores as both retail locations and service or fulfillment hubs. Its continuing proposition combines electronics and appliance merchandising with Geek Squad support, delivery, installation, repair, and omnichannel shopping.

2012
Transformation strategy begins
[1]Best Buyen.wikipedia.org
The company begins redesigning stores and emphasizing connected retail, centralized service, and brand shop-in-shop formats.
2009
Best Buy Mobile launches
[1]Best Buyen.wikipedia.org
Best Buy establishes a branded mobile-retail operation using its relationship with The Carphone Warehouse.
2006
Best Buy invests in Jiangsu Five Star
[1]Best Buyen.wikipedia.org
The company acquires a majority interest in a Chinese appliance retailer.
2002
Geek Squad joins Best Buy
[1]Best Buyen.wikipedia.org
The technology-support business is acquired and later integrated into Best Buy stores.
2001
Canadian expansion begins
[1]Best Buyen.wikipedia.org
Best Buy acquires Future Shop and subsequently opens its first Canadian Best Buy-branded store.
1985
Best Buy becomes publicly traded
[1]Best Buyen.wikipedia.org
The company completes its initial public offering.
1983
Sound of Music becomes Best Buy
[1]Best Buyen.wikipedia.org
The company adopts the Best Buy name, expands its assortment, and opens its first superstore.
1981
Tornado Sale establishes a retail template
[1]Best Buyen.wikipedia.org
After a tornado damages the Roseville store, Best Buy's predecessor stages a successful clearance sale that influences its low-price model.
1966
Sound of Music is founded
[1]Best Buyen.wikipedia.org
Richard M. Schulze and a partner open a high-fidelity stereo store in St. Paul, Minnesota.

Products and positioning

A broad-selection, value-oriented technology retailer combining stores, e-commerce, product expertise, brand partnerships, delivery, installation, repair, and technical support.

Retail assortment · 1983
Best Buy consumer electronics
Best Buy's core assortment covers televisions, computers, tablets, phones, cameras, gaming hardware, audio equipment, networking products, accessories, and smart-home devices. The range has changed with technology cycles, but the retailer's central role has been to aggregate major consumer-technology brands in large stores and through its online channel. Its stores also provide demonstrations, pickup, delivery, installation, and technical support.
Technology services · 2002
Geek Squad
Geek Squad provides computer and device support, troubleshooting, repair, installation, setup, and related technical services. Best Buy acquired the business in 2002 and developed in-store Geek Squad precincts across its American store network. The service brand differentiates Best Buy from purely online electronics sellers by connecting product purchases with configuration, maintenance, and after-sales assistance.
Mobile retail · 2009
Best Buy Mobile
Best Buy Mobile is a Best Buy-branded mobile-phone retail format that operated through standalone locations and departments within Best Buy stores. It sold phones, wireless plans, accessories, and related services from multiple carriers. The format was developed with The Carphone Warehouse and became part of Best Buy's broader strategy to make mobile technology a major store category.
Premium audio-video · 2000
Magnolia
Magnolia is Best Buy's premium audio and video business, originating from the acquisition of Magnolia Hi-Fi. It has been used as a specialist brand and shop-in-shop for higher-end home-theater, television, audio, and installation solutions. Magnolia supports Best Buy's attempt to serve both value-oriented shoppers and customers seeking more curated equipment and professional advice.
Private-label electronics
Insignia
Insignia is a Best Buy private-label brand associated with accessible consumer-electronics products and accessories. Private-label merchandise gives Best Buy additional control over assortment, pricing, and retail presentation while providing alternatives to products from nationally recognized manufacturers. The brand has appeared across categories including televisions, audio, computing accessories, and other home technologies.

Controversies

2019
Best Buy responds to background-check concerns after fatal delivery attack
Following a fatal delivery attack, Best Buy issued a statement saying that background checks have long been required and that it was working with contractors to ensure the checks were up to date and repeated. The company also said it would join the family in calling for legislation requiring mandatory background checks across the retail industry.
Source
2012
Executive misconduct investigation
CEO Brian Dunn resigned while Best Buy investigated allegations involving an inappropriate relationship with an employee. The review also concluded that chairman Richard Schulze knew of the relationship and did not notify the board, after which Schulze relinquished the chairmanship.
Source

Marketing campaigns

2012Transformation strategy
United States · Canada
Best Buy promoted price matching, improved digital fulfillment, enhanced employee training, and shop-in-shop partnerships as responses to online competition.
Outcome. The initiative repositioned stores as connected retail, service, and fulfillment locations.
Source
2003Reward Zone
United States
Best Buy launched a loyalty program after testing it in San Diego.
Outcome. The program became part of the company's customer-retention and targeted-marketing activity.
Source
1981Tornado Sale
United States
A clearance event held after a tornado damaged the Roseville store became an important example of Best Buy's value-led, high-volume promotional approach.
Outcome. The sale generated unusually strong revenue and influenced the later superstore model.
Source

Brand decisions

2015
Discontinue the Future Shop bannerStrategy
Background
Best Buy reviewed the overlap and operating structure of its Canadian store banners.
Action taken
The company closed the Future Shop chain, converting some locations to Best Buy stores and permanently closing others.
Aftermath
Canada was consolidated around the Best Buy banner.
Source
2008
Support Blu-ray over HD DVDOther
Background
The company was responding to the format competition between Blu-ray and HD DVD in high-definition optical media.
Action taken
Best Buy began promoting Blu-ray products over HD DVD products.
Aftermath
HD DVD was subsequently discontinued by Toshiba, ending the format contest in Blu-ray's favor.
Source
2007
Exit analog television retailStrategy
Background
The United States was moving toward mandatory digital television broadcasting.
Action taken
Best Buy became an early major electronics retailer to stop carrying analog television products.
Aftermath
The assortment was aligned with the transition to digital broadcasting and newer television technologies.
Source
1988
Introduce the Concept II store formatStrategy
Background
Best Buy sought to modernize its stores and reduce the high-pressure selling associated with commissioned retail.
Action taken
The company introduced brighter stores, self-service product information, fewer salespeople, and a commission-free sales environment.
Aftermath
Some suppliers initially withdrew products, but returned after the new format supported stronger sales and revenue.
Source

Recent events

2026.10.27
Reported2026.10.27
Acer announces planned US launch of Predator Atlas 8[5]Acer宣布Predator Atlas 8计划在美国上市engadget.com
Acer announced that the Predator Atlas 8 gaming handheld would come to the US on November 1, exclusively at Best Buy, for $1,300. The article says Best Buy pre-orders sold out immediately and that another round of online orders would open on November 1.
2026.10.27
Reported2026.10.27
Acer announces US availability for Predator Atlas 8[6]宏碁宣布 Predator Atlas 8 将在美国上市theverge.com
Acer announced that the Intel Arc G3 Extreme variant of the Predator Atlas 8 gaming handheld will be available exclusively at Best Buy in the US on November 1, 2026, for $1,299.99.
Unconfirmed
Reported2026.10.26
Best Buy discounts horror games, with Amazon price matching many deals[7]百思买促销恐怖游戏，亚马逊匹配部分优惠价格ign.com
Best Buy is running a sale on horror games, and Amazon is price matching many of the deals. The article lists discounted games and prices.
2026.10.20
Reported2026.10.20
Best Buy launches Gamers beta[8]Best Buy推出Gamers测试版cnbc.com
Best Buy launched Best Buy Gamers, an online beta experience featuring gaming content, technology and offers for customers. The experience was created in partnership with IGN.
2026.09.23
Reported2026.09.24
Meta enlists Walmart, Best Buy, Gap, Sephora and Wayfair as Muse partners[9]Meta宣布沃尔玛、百思买、Gap、丝芙兰、Wayfair等成为Muse合作伙伴cnbc.com
At its Connect conference on September 23, 2026, Meta announced it has enlisted Muse partners including Walmart, Best Buy, Gap, Sephora and Wayfair, in a bid to help the AI agent enable new shopping experiences.
2026.08.12
Reported2026.08.16
Google unveils Pixel 11 lineup with Gemini Intelligence and Tensor G6[10]谷歌发布搭载Gemini Intelligence和Tensor G6的Pixel 11系列ibtimes.com.au
Google unveiled its Pixel 11 smartphone lineup at its Made by Google event in New York, introducing the Pixel 11, Pixel 11 Pro, Pixel 11 Pro XL and Pixel 11 Pro Fold built around an expanded autonomous version of its Gemini AI assistant called Gemini Intelligence and the new in-house Tensor G6 chip. Preorders opened August 12 through the Google Store, Amazon and Best Buy, with retail availability beginning August 20.
2022.10.26
Reported2022.10.26
Best Buy announces first Black Friday event[11]Best Buy宣布首场黑色星期五促销活动techradar.com
Best Buy announced that its first Black Friday event would begin on October 31, with new doorbuster deals each Friday leading up to Black Friday.
Weekdays and relative dates follow the original report; their exact calendar dates have not been verified.
2022.01.12
Reported2022.01.12
Samsung Galaxy S21 FE navy colorway announced for Best Buy[12]三星 Galaxy S21 FE 海军蓝款宣布由 Best Buy 独家推出eprice.com.tw
The article reports that Samsung's Galaxy S21 FE navy colorway is set to be sold exclusively through Best Buy in the United States. The source does not establish that this colorway had already launched.
2021.11.23
Reported2021.11.23
Best Buy acquires Yardbird[13]百思买收购Yardbirdtcbmag.com
Best Buy acquired Yardbird, a direct-to-consumer outdoor furniture brand, for approximately $85 million. Best Buy said it would use its merchandising and supply-chain expertise to scale the business online and in physical locations nationwide.
2021.10.26
Reported2021.10.27
US retailers stop selling Lorex and Ezviz products[14]美国零售商停售 Lorex 与 Ezviz 产品setn.com
The article reports that Home Depot and Best Buy stopped selling Lorex and Ezviz products, while Lowe's stopped selling Lorex products, citing reports that the surveillance manufacturers' products were implicated in human rights violations. The allegations are reported, not established as a determination in this source.