Pacific Sales
An American specialty retailer of appliances, home electronics, bathroom fixtures, and home-improvement furnishings, operating as a Best Buy subsidiary.
Last updated August 31, 2026
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Overview
Pacific Sales is an American specialty retail business headquartered in Torrance, California. Founded in 1960 by Jerry Turpanjian, the company developed around the sale of appliances and related products for residential environments, with an emphasis on mid-range through luxury merchandise rather than the more mainstream electronics assortment traditionally associated with Best Buy. Its range has included major kitchen and laundry appliances, bathroom fixtures, home furnishings, home electronics, and other products used in remodeling and home construction. Best Buy acquired Pacific Sales in 2006. Rather than eliminate the name or fully absorb the operation into Best Buy, the acquirer retained Pacific Sales as a distinct brand and business format. This allowed Best Buy to address customers seeking higher-end appliances, design-oriented fixtures, project consultation, and builder or contractor purchasing. Pacific Sales has consequently occupied a position between specialty appliance retail, home-improvement merchandising, and premium consumer electronics. Following the acquisition, the business expanded beyond its original California base. Pacific Sales opened standalone stores in California, Nevada, and Arizona, and also established appliance-only departments inside existing Best Buy locations in a number of states, including California, Nevada, Oregon, Georgia, Arizona, Texas, Hawaii, Minnesota, Virginia, Maryland, and Iowa. The store-within-a-store model enabled Best Buy to offer Pacific Sales merchandise and expertise without requiring every market to support a separate full-assortment showroom. The business has served both individual homeowners and professional buyers. In addition to ordinary retail transactions, a substantial part of its activity has involved bulk purchases and sales to builders, contractors, and other customers working on residential development or remodeling projects. Its assortment has included brands such as Kohler, Hansgrohe, Sony, and Pioneer Elite, illustrating the combination of premium fixtures, appliances, and home entertainment products in its merchandising approach. As of March 2023, Pacific Sales operated 20 full-assortment stores in California. These locations carried major appliances alongside home electronics and home-improvement products. It also operated 55 appliance-only stores located within Best Buy stores across the United States. The brand therefore remains active as a specialized component of Best Buy's retail portfolio, with its current footprint centered on California and a broader store-within-store presence in selected states. Publicly available reference material does not establish a separate public listing, independent ticker, or standalone financial reporting for Pacific Sales.
History
Pacific Sales was established in 1960 by Jerry Turpanjian in California. The company built its identity around appliances and related products for the home, eventually extending its assortment into bathroom fixtures, furnishings, electronics, and other home-improvement categories. Its product strategy emphasized a broader and generally more premium selection than a conventional mass-market electronics retailer, making the business relevant to homeowners undertaking renovations as well as to professional construction and remodeling buyers. The decisive corporate turning point came in 2006, when Best Buy purchased Pacific Sales. Best Buy chose to preserve the Pacific Sales identity and operating concept instead of folding the business entirely into the Best Buy banner. This approach differed from the treatment of some other acquired specialty businesses and gave Best Buy a dedicated vehicle for selling premium appliances and related home products. Pacific Sales was able to retain its specialist positioning while gaining access to the resources, real-estate network, and customer reach of a much larger retailer. After the acquisition, Pacific Sales expanded its physical presence. Standalone full-assortment stores were opened in California, Nevada, and Arizona, while appliance-only Pacific Sales locations were developed inside existing Best Buy stores. The store-within-store format subsequently appeared in California, Arizona, Hawaii, Texas, Minnesota, Virginia, Maryland, Georgia, and Iowa, among other markets referenced in the company's operating description. The format gave Best Buy a way to add a higher-end appliance presentation to selected stores without building a complete Pacific Sales showroom in every location. The resulting business has operated through two principal formats. Full-assortment stores carry major appliances together with home electronics and home-improvement products. Appliance-only locations inside Best Buy stores concentrate on the appliance category and use the host store's existing infrastructure. Pacific Sales has also maintained a professional-sales dimension, with bulk transactions and builder or contractor business forming an important part of its activity. This combination distinguishes it from a purely consumer-electronics chain and links it to both specialty appliance retail and residential development projects. The brand's merchandise has included premium and luxury appliances, bathroom products, furnishings, and home entertainment equipment. Reference material identifies Kohler, Hansgrohe, Sony, and Pioneer Elite among the brands carried, reflecting the company's mix of fixtures, appliances, and higher-end electronics. As of March 2023, the reported network consisted of 20 full-assortment Pacific Sales stores in California and 55 appliance-only stores situated within Best Buy locations across California, Arizona, Hawaii, Texas, Minnesota, Virginia, Maryland, Georgia, and Iowa. Pacific Sales therefore continues as an active Best Buy subsidiary and specialty retail brand. Available reference material does not provide a separately reported revenue figure, public-market listing, current executive roster, or independent corporate website that can be verified for this entry.
- 2023
Reported operating footprint
[1]As of March 2023, Pacific Sales was reported to operate 20 full-assortment stores in California and 55 appliance-only stores within Best Buy locations across multiple states.
- 2006
Best Buy acquires Pacific Sales
[1]Best Buy purchased Pacific Sales and retained the brand as a distinct business rather than fully absorbing it into the Best Buy name.
- 2006
Expansion through Best Buy store locations
[1]Following the acquisition, Pacific Sales expanded through standalone stores and appliance-only departments placed inside selected Best Buy locations.
- 1960
Pacific Sales is founded
[1]Jerry Turpanjian founded Pacific Sales in California, establishing the business that would develop into a specialty retailer of appliances and home-related products.
Products and positioning
A premium-oriented appliance and home-project specialist within Best Buy, serving homeowners, remodelers, builders, and contractors with higher-end appliances, fixtures, furnishings, and selected home electronics.
Appliances
Major and luxury appliances
Pacific Sales specializes in major household appliances, including premium and luxury products for kitchens and laundry rooms. The assortment is positioned above a basic commodity offering and is intended for homeowners, remodelers, builders, and contractors seeking coordinated or higher-end equipment.
Home improvement
Bathroom fixtures
Bathroom fixtures form part of the brand's home-improvement assortment. The category includes design-oriented products associated with bathroom renovation and residential construction, with referenced brands including Kohler and Hansgrohe.
Consumer electronics
Home electronics
Alongside appliances and fixtures, Pacific Sales offers selected home electronics. The referenced assortment has included Sony and Pioneer Elite products, supporting the brand's broader role in outfitting residential spaces with premium or upper-tier home technology.
Home furnishings
Home furnishings and improvement products
Pacific Sales also sells home furnishings and other home-improvement products connected with remodeling and residential projects. These categories complement the core appliance business and help the retailer serve customers purchasing for larger home installations rather than isolated electronics needs.
Brand decisions
2006
Best Buy retains the Pacific Sales brand after acquisitionM&ABackground
Best Buy acquired Pacific Sales while seeking to expand its presence in higher-end appliances and related home products.
Action taken
Best Buy kept Pacific Sales as a distinct brand and business rather than converting all of its locations and operations to the Best Buy banner.
Aftermath
Pacific Sales continued to operate as a specialist within the Best Buy portfolio and later expanded through standalone locations and appliance departments inside Best Buy stores.
2006
Development of a store-within-store formatStrategyBackground
A separate premium appliance concept could extend Best Buy's assortment, but a full standalone showroom was not necessary or practical in every market.
Action taken
Pacific Sales appliance-only departments were placed inside selected Best Buy locations, allowing the brand to offer higher-end appliances through the parent company's existing store network.
Aftermath
The format became a major part of the reported operating footprint, alongside full-assortment Pacific Sales stores.
Sources1 sources
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