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Retailer / private label

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Bilia is a Scandinavian car retail company offering new and used cars, service, workshop and tyre services.

Last updated September 15, 2026

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Nov 4, 2026
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Nov 4, 2026

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Overview

Bilia is a Scandinavian car retail company. Its Swedish website presents new and used cars, workshop and service bookings, tyre changes and tyre hotel storage, and vehicle sales to Bilia.

Products and positioning

  • New and used cars

    Bilia offers a search for new and used cars from one of Sweden's largest selections, with fast delivery and possible home delivery.

  • Workshop and service

    Bilia offers workshop and service bookings, including age-adapted service for cars six years or older, original service by certified service technicians, and last-minute service with 20% discount.

  • Tyre change and tyre hotel

    Bilia offers tyre change from 495 kr and tyre hotel storage from 1,195 kr, with tyre change included.

  • Sell your car to Bilia

    Bilia is interested in all car brands; customers can fill in registration number and mileage for a free valuation within 24 hours and payment within minutes.

Recent events

  • Reported

    Bilia expands Alpine sales and service locations in Sweden[3]

    Bilia expanded its collaboration with Alpine by adding sales and service at two additional Bilia facilities in Lund and Sisjön in Gothenburg, Sweden.

  • Reported

    XPENG partners with Bilia for retail and service in Sweden[4]

    XPENG reached an agency retail collaboration agreement with Bilia in Sweden. XPENG products would be available through Bilia stores and serviced at its service centers, initially in Stockholm, Gothenburg and Malmö.

  • Unconfirmed

    Reported

    Xpeng enters retail partnerships in the Netherlands and Sweden[5]

    Xpeng said it had entered strategic partnerships with Emil Frey Nederland in the Netherlands and Bilia in Sweden to self-operate experiential retail stores in Europe.

  • Reported

    Bilia agrees to acquire BilDahl AB[6]

    Bilia concluded an agreement to acquire BilDahl AB, which operates five facilities in northern Sweden as an authorized Mercedes, Nissan and Citroën dealer. The agreement is subject to approval by Nissan's general agent and the Swedish Competition Authority; Bilia expected to take over the operations on 1 July 2021.

  • Reported

    Bilia communicates preliminary second-quarter earnings[7]

    Bilia communicated that its second-quarter 2020 operational earnings were expected to be around SEK 335 million, above the prior-year figure; the figures were preliminary and unaudited.

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