BlueJeans
A cloud-based, interoperable video-conferencing service acquired by Verizon and discontinued in 2024.
Last updated August 21, 2026
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Overview
BlueJeans was a cloud communications company that developed an interoperable video-conferencing platform for businesses and other organizations. Founded as BlueJeans Network in 2009 by Krish Ramakrishnan and Alagu Periyannan, the company sought to make videoconferencing easier to access across different devices, software platforms, and room-based conferencing systems. Its commercial service launched on June 29, 2011, with Ramakrishnan serving as chief executive officer. The company differentiated itself through interoperability. Rather than requiring customers to use a single proprietary hardware or software environment, BlueJeans connected participants using smartphones, computers, dedicated conference-room equipment, and services from multiple vendors. Its platform could interoperate with systems associated with Cisco, Microsoft Lync, StarLeaf, Lifesize, Polycom, and other conferencing providers, while also supporting connections to consumer-oriented services. This endpoint-agnostic approach allowed organizations to use existing conferencing investments while extending meetings to employees, customers, partners, and smaller businesses. BlueJeans initially positioned itself as an enterprise communications service that could also serve smaller companies, freelancers, and distributed teams. Each member received a cloud-hosted meeting room for scheduling and hosting conferences. The service supported video and audio meetings, screen and content sharing, and integrations delivered directly or through channel partners. Deutsche Telekom became an early major channel partner, and the company later added partners including InterCall, iVCI, York Telecom, and AVI-SPL. In 2012, InterCall began using BlueJeans technology to power videoconferencing services, expanding the platform's distribution beyond direct sales. BlueJeans grew rapidly after launch. The company reported 4,000 subscribers from 500 firms during its first 75 days, and by the early 2010s it had expanded beyond the United States to markets including the United Kingdom and Australia. Its customer and user references included organizations such as Facebook, Foursquare, and MIT. The company also partnered with Salesforce to provide video-conferencing functionality through Salesforce Chatter, linking BlueJeans' meeting capabilities with an enterprise collaboration environment. The business raised venture capital from Accel Partners, New Enterprise Associates, and Norwest Venture Partners. Public reporting in 2013 said that BlueJeans had raised approximately $100 million in venture funding, although the company was privately held and acquisition terms were not disclosed. It received industry recognition from organizations including Frost & Sullivan, the Telecom Council, CRN, Gartner, CIO, and Business Insider. On April 16, 2020, Verizon announced an agreement to acquire BlueJeans to strengthen its business communications and unified communications portfolio. The acquisition closed on May 15, 2020, after which the service was marketed as BlueJeans by Verizon. Verizon announced on August 8, 2023, that it would shut down the platform during the first half of 2024. The BlueJeans website was closed in March 2024, ending the brand's operation as a standalone video-conferencing service.
History
BlueJeans was founded in 2009 as BlueJeans Network by Krish Ramakrishnan and Alagu Periyannan. Ramakrishnan had previously worked at Accel Partners, while Periyannan had held senior technology roles including chief technology officer at Blue Coat Systems and a technical leadership position at Apple. The founders developed the initial technology through a short period of trials and aimed to make business videoconferencing more approachable and less dependent on specialized equipment. The company raised venture capital from Accel Partners, New Enterprise Associates, and Norwest Venture Partners. It launched its commercial service on June 29, 2011, with Ramakrishnan as chief executive officer. BlueJeans pursued a broad customer strategy: it targeted large enterprises but also attempted to make professional videoconferencing accessible to smaller businesses and individual professionals. The service provided cloud meeting rooms and connected participants using different devices, conferencing systems, and software environments. Interoperability was central to the company's business model. BlueJeans could connect users across room-based systems and software services associated with vendors such as Cisco, Microsoft Lync, StarLeaf, Lifesize, and Polycom. It also supported participation from smartphones and other endpoint devices. This approach enabled customers to preserve existing equipment and use BlueJeans as a bridge between otherwise separate conferencing environments. The company distributed its service both directly and through partners. BlueJeans reported strong early adoption, reaching 4,000 subscribers from 500 companies during its first 75 days. Deutsche Telekom was an early major channel partner, and additional partnerships followed with InterCall, iVCI, York Telecom, and AVI-SPL. In 2012, InterCall began using BlueJeans technology in its own videoconferencing services. BlueJeans later expanded its user base to the United Kingdom and Australia and developed integrations with business software. Its 2013 partnership with Salesforce made BlueJeans video conferencing available through Salesforce Chatter. Publicly cited customers included Facebook, Foursquare, and MIT. The service covered video and audio conferencing, real-time sharing of presentations, documents, and video clips, and broader meeting and collaboration use cases. Its cloud model and compatibility across equipment vendors appealed to organizations with distributed workforces and mixed technology environments. Industry observers variously viewed BlueJeans as a complement to installed conferencing equipment and as a flexible alternative that could put competitive pressure on traditional room-based systems. BlueJeans received several forms of industry recognition. Frost & Sullivan gave it an Entrepreneurial Company of the Year Award in 2012. It was also recognized by the Telecom Council, University Business, CRN, Gartner, CIO, and Business Insider in rankings or awards during 2012 and 2013. In 2013, press coverage reported that the company had raised about $100 million in venture capital and expected substantial growth in meeting minutes, though BlueJeans remained privately held. On April 16, 2020, Verizon announced that it would acquire BlueJeans to broaden its business portfolio and unified communications capabilities. The acquisition was completed on May 15, 2020, and the product was marketed as BlueJeans by Verizon. Verizon ultimately decided to discontinue the service. On August 8, 2023, it announced plans to shut down BlueJeans during the first half of 2024. The website closed in March 2024, making BlueJeans a defunct conferencing brand.
- 2024
Website closes
[1]The BlueJeans website closed in March, marking the end of the service's public operation.
- 2023
Shutdown announced
[1]Verizon announced on August 8 that it would close the BlueJeans platform during the first half of 2024.
- 2020
Verizon acquisition closes
[1]Verizon completed its acquisition of BlueJeans on May 15, and the service became known as BlueJeans by Verizon.
- 2013
Salesforce integration and international expansion
[1]The company partnered with Salesforce and expanded its user base to the United Kingdom and Australia.
- 2012
Partner ecosystem expands
[1]BlueJeans added channel and service partners including InterCall, iVCI, York Telecom, and AVI-SPL.
- 2011
Commercial service launches
[1]BlueJeans launched its commercial cloud video-conferencing service on June 29.
- 2009
BlueJeans Network is founded
[1]Krish Ramakrishnan and Alagu Periyannan founded the company that became BlueJeans.
Products and positioning
An enterprise-oriented, cloud-based and endpoint-agnostic video-conferencing platform designed to connect users and conferencing systems across vendors, devices, and locations.
Video-conferencing software · 2011
BlueJeans Meetings
The core BlueJeans service provided cloud-hosted video and audio meetings. Users could schedule meetings through a personal virtual meeting room, invite participants, share screens and other content, and connect through computers, mobile devices, and compatible conference-room systems. Its principal differentiator was interoperability across multiple vendors and endpoints.
Webinars and virtual events
BlueJeans Events
BlueJeans Events extended the platform beyond ordinary team meetings to support larger online presentations, webinars, and broadcast-style events. It was part of the brand's broader effort to serve enterprise communications and audience-facing use cases through the cloud.
Conference-room collaboration
BlueJeans Rooms
BlueJeans Rooms addressed room-based meeting environments by connecting physical conference spaces with the BlueJeans cloud service. The offering complemented the company's endpoint-agnostic strategy by allowing organizations to join meetings from dedicated rooms as well as ordinary computers and mobile devices.
Interoperability integration
BlueJeans Gateway
BlueJeans Gateway represented the platform's interoperability focus, helping connect BlueJeans meetings with established enterprise conferencing environments. The company's broader service supported systems associated with vendors including Cisco, Microsoft, Polycom, Lifesize, and StarLeaf.
Brand decisions
2023
Discontinue the BlueJeans platformOtherBackground
Verizon determined that the BlueJeans service would no longer continue as an operating platform.
Action taken
Verizon announced on August 8 that BlueJeans would be shut down during the first half of 2024.
Aftermath
The website closed in March 2024 and the brand became defunct.
2020
Accept Verizon acquisitionM&ABackground
Verizon wanted to strengthen its business communications and unified communications portfolio.
Action taken
Verizon announced the acquisition on April 16 and completed it on May 15, 2020.
Aftermath
The service was rebranded as BlueJeans by Verizon and incorporated into Verizon's business offerings.
2013
Integrate video conferencing with Salesforce ChatterStrategyBackground
BlueJeans pursued distribution through enterprise collaboration software in addition to direct platform usage and telecommunications partners.
Action taken
The company partnered with Salesforce to provide BlueJeans video conferencing through the Chatter collaboration environment.
Aftermath
The partnership expanded the potential reach of BlueJeans among Salesforce customers.
2011
Launch an interoperable cloud meeting serviceProduct launchBackground
The founders sought to broaden access to business videoconferencing beyond large corporations and proprietary room-based systems.
Action taken
BlueJeans launched a cloud service that connected users across devices, software platforms, and conferencing hardware.
Aftermath
The company reported rapid early adoption and built a channel-partner network around the service.
Recent events
Reported
BlueJeans adds remote-learning capabilities[3]
Verizon announced an update adding remote-learning capabilities to BlueJeans, including a Teacher Dashboard and classroom-management features.
BlueJeans unveils video conferencing and event platform capabilities[4]
At Enterprise Connect Virtual, BlueJeans unveiled new video conferencing and event platform capabilities, including BlueJeans Spaces and updates to Meetings, Events, Rooms and BlueJeans for Google Glass.
Reported
Verizon launches BlueJeans Telehealth[5]
Verizon launched BlueJeans Telehealth, a service enabling patients and healthcare providers to connect virtually.
Reported
Facebook announces planned video-calling app collaboration for Portal[6]
Facebook announced plans to collaborate with BlueJeans, GoToMeeting, Webex, and Zoom to make their video-calling applications available on Portal devices. The article says Facebook planned to launch the feature nearly in September; it does not report that the integration had launched.
Reported
Verizon agrees to acquire BlueJeans[7]
Verizon Business announced that it had entered into an agreement to acquire BlueJeans, a video communication platform. Financial terms were not disclosed in the article.
Reported
Blue Jeans Network partners with The Players' Tribune[8]
Blue Jeans Network announced a strategic partnership with The Players' Tribune. Blue Jeans Primetime technology would be integrated into The Players' Tribune media platform to provide interactive video events and experiences.
Sources11 sources
- 1BlueJeansen.wikipedia.org
- 2Verizon to acquire BlueJeansverizon.com
- 3BlueJeans新增远程学习功能webpronews.com
- 4BlueJeans推出视频会议和活动平台功能itbusinessnet.com
- 5Verizon推出BlueJeans Telehealthwebpronews.com
- 6Facebook宣布计划为Portal引入视频通话应用合作digitalinformationworld.com
- 7Verizon达成收购BlueJeans协议siliconrepublic.com
- 8Blue Jeans Network 与 The Players' Tribune 建立合作关系finanznachrichten.de
- 9Blue Jeans Partners With The Players' Tribune For Primetime Service | TechCrunchtechcrunch.com
- 10Verizon launches BlueJeans Studio for content creators | iTWireitwire.com
- 11Verizon将收购Zoom的竞争对手BlueJeanssmartcity.zol.com.cn
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