Recent events
Recent events tied to this brand in public sources.
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2021
BMW announces recall of 21,693 vehicles in Russia
BMW Rusland Trading, BMW's official representative in Russia, announced a recall covering 21,693 BMW vehicles. The stated concern is potential deterioration of a fan-output-stage harness plug connection, which in rare cases may cause overheating and short-circuiting or melting; the connection will be checked and improved, and the fan output stage replaced as necessary.
2021
Samsung announces digital car key partnerships
Samsung announced partnerships with Audi, BMW, Ford, and Genesis to develop digital car key functionality for smartphones. The feature was described as potentially available as soon as August 2021.
2021
BMW announces Digital Key Plus for upcoming models
At CES 2021, BMW announced that it would add Digital Key Plus to its 2022 models. The feature uses Ultra Wideband technology and was planned to launch first on the new iX, with availability expected in Europe at the end of 2021 and North America in early 2022.
2021
BMW previews next-generation iDrive system
BMW showed its upcoming next-generation iDrive system at CES 2021. The system was planned for a full release later in 2021 and a debut in the BMW iX in early 2022; those future dates are plans, not completed launches.
2021
BMW previews next-generation iDrive
BMW previewed the next generation of its iDrive system at CES 2021; the article said more details would be revealed later in the year.
2021
MINI Paddy Hopkirk Edition launched in India
BMW said it had launched the MINI Paddy Hopkirk Edition in India, with 15 units available and a stated price of Rs 41.7 lakh (ex-showroom).
2021
BMW unveils all-wheel-drive M4 model
BMW formally unveiled a new all-wheel-drive M4 model at the 2021 Shanghai International Automobile Industry Exhibition. The model is described as an all-wheel-drive version of the M4 Competition.
2020
BMW previews the M5 CS and announces its planned debut
BMW revealed the M5 CS in an official teaser and announced that the vehicle is planned to debut the following month. The article reports upgraded output of 635 horsepower and a 70-kilogram weight reduction.
2020
BMW launches interactive warranty billboards in the UK
BMW launched an interactive billboard marketing initiative in the UK to promote its extended warranty. The billboards use vehicle detection technology to display personalized content when a BMW car over 35 months old is nearby.
2020
BMW Group India announces price increases for BMW and MINI vehicles
BMW Group India announced that prices across the BMW and MINI portfolio would increase by up to 2% from 4 January 2021, citing increasing input costs.
2020
BMW recalls 936 vehicles in China over OBD software defects
BMW is recalling 936 vehicles in China because software defects may prevent the on-board diagnostics system from detecting malfunctions that cause emissions to exceed the standard level. BMW China Automotive Trading Ltd. will reprogram the affected vehicles' software free of charge.
2020
BMW upgrades software on more than 750,000 vehicles
BMW announced that more than 750,000 BMW vehicles globally had received an over-the-air upgrade to the latest BMW 7.0 operating system, including more than 200,000 vehicles in China. The upgrade included updates and enhancements to existing vehicle functions.
2020
BMW sponsors research into sustainable lithium extraction
BMW announced that it is sponsoring research by the University of Alaska-Anchorage and the University of Massachusetts-Amherst into the effects of lithium extraction on Latin America’s hydrologic environment and sustainable extraction methods.
2020
Four automakers announce vehicle recalls in China
Jaguar Land Rover, Infiniti, BMW and Volkswagen announced vehicle recalls in China, totaling 41,272 vehicles. The cited hazards included electrical faults, possible fire or fuel leakage, and a roof spoiler that could detach. The notices described free repairs or replacement parts.
2020
BMW offers monthly financing and purchase incentives
BMW's Taiwan distributor announced a range-wide zero-interest purchase plan for the month, with one-year insurance and a five-star hotel stay available for buyers of specified models.
2020
BMW enters a strategic collaboration with Amazon Web Services
BMW entered a strategic collaboration with Amazon Web Services, with goals including using AI and machine learning to predict demand for BMW vehicles.
2020
BMW ends partnership with Schnitzer Motorsport
BMW decided to end its partnership with Schnitzer Motorsport after more than 50 years. Schnitzer Motorsport's team principal said that changes in motorsport meant continuing the cooperation was no longer possible and that the team understood and respected BMW's decision.
2020
BMW launches refreshed My BMW App
BMW launched a new generation of the My BMW App with a refreshed design and new features and services. The app is available in 30 European markets, China and Korea.
2020
Naran teams up with BMW for Hyper Coupe
Naran teamed up with BMW, which will supply the Hyper Coupe's monocoque, engine, transmission and axle-drive units.
2020
MINI No. 37 Memorial Edition launched
BMW launched the MINI No. 37 Memorial Edition, priced at 301,800 yuan.