Colorful
Colorful is a China-based computer hardware and gaming technology brand, known for graphics cards and a growing range of PC, gaming, and audio products.
Last updated November 4, 2026
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Overview
Colorful is a Chinese computer hardware and gaming technology brand established in 1995. Its official company profile describes it as a comprehensive company integrating independent development, production, and sales, and says it holds the largest share of the Chinese graphics card market. The company also describes itself as a strategic partner of NVIDIA, AMD, and Intel in China. Graphics cards are central to the brand’s offering. Its product range also includes motherboards, solid-state drives, memory, gaming PCs, laptops, mini PCs, keyboards, and AI servers. The company has extended its brand portfolio through iGame, a high-end gaming sub-brand with product families including Vulcan, Neptune, Advanced, and Ultra. The official homepage additionally presents COLORFIRE-branded gaming PC products and Colorful Hi-fi audio products. Colorful’s announcements and product references point to activity in multiple markets. Its official site reports a strategic partnership with Japanese distributor CFD Sales to develop its presence in Japan, an AI image contest in South Korea, and a keyboard launch in the Philippines. The available evidence does not identify the company’s headquarters, founder, parent company, or current executives. Its corporate ownership and listed status are therefore not specified here.
History
Colorful was established in 1995. Its official company profile characterizes the business as a comprehensive company integrating independent product development, manufacturing, and sales. It identifies graphics cards as a central business and claims Colorful holds the largest share of the Chinese graphics card market. The company also describes itself as a strategic partner of NVIDIA, AMD, and Intel in China. The supplied material does not name the founders or provide a more detailed account of the company’s early years. The iGame brand became a prominent part of Colorful’s gaming portfolio. According to the company’s history page, iGame underwent a full upgrade as a high-end sub-brand. Its named product families—Vulcan, Neptune, Advanced, and Ultra—were presented with distinct design or product concepts: future technology, water cooling, metal materials and lighting, and a youthful, trend-oriented style, respectively. Colorful says the upgraded product families received recognition from gamers after two generations of product development. The company’s later product development expanded beyond graphics cards and gaming components. Its official history identifies 2024 as the year it introduced the EPOCH Series, described as its first AI PC, and launched mini PCs. In 2025, it introduced the lightweight Rimbook Series, a new keyboard line, and AI servers. These launches indicate an expansion into additional personal computing and AI-related hardware categories. The homepage also lists products such as graphics cards, motherboards, SSDs, memory, gaming PCs, and laptops. The company has also pursued international market activity. Its homepage reports a strategic partnership with CFD Sales Inc. as part of a renewed move into Japan. It also publicizes an AI image creation contest in South Korea and a COLORFUL MECH QY98 keyboard launch in the Philippines. These announcements document activity in those markets, but the supplied evidence does not establish the full extent of Colorful’s international distribution. The company history page includes a section labeled 2026 describing further launches and product developments: the return of the iGame ULTRA Series in black for RTX 50 Series graphics cards; compact iGame Mini and high-performance Super Battle-Ax motherboard series; a limited-edition 007 First Light graphics card; and the COLORFUL MECH QY98 keyboard’s launch in the Philippines. The source presents these items as 2026 history, but does not provide more detailed dates. The available sources do not state Colorful’s headquarters, founder, ownership, listing status, or executive leadership.
Products and positioning
A broad computer hardware and gaming technology brand, with graphics cards as a major area of focus and a high-end gaming portfolio under iGame.
iGame
Colorful’s high-end gaming sub-brand, with Vulcan, Neptune, Advanced, and Ultra series.
EPOCH Series
A PC series introduced in 2024 and described by Colorful as its first AI PC.
Rimbook Series
A lightweight laptop series unveiled in 2025.
COLORFUL MECH QY98
A keyboard reported by the company as launching in the Philippines.
Controversies
2026
Requiring Streamers to Promote 'China's No.1 Graphics Card Brand' Ruled False Advertising
Colorful required streamers to use phrases such as "China's No.1 graphics card brand" during livestream sales. The Suzhou Xiangcheng District Market Supervision Administration determined that being first in shipments in some months could not prove the overall conclusion, constituting false advertising, and fined the publisher Suzhou Tianba Media (actor Chen He is the second-largest shareholder). The compliance of brand promotion was questioned.
Brand decisions
Recent events
- Unconfirmed
Reported
Colorful launches Yinxing G16 Pro gaming laptop with i9-14900HX and RTX 5090 mobile[5]
Colorful launched a new top-spec configuration of its Yinxing G16 Pro gaming laptop, featuring an Intel Core i9-14900HX processor and NVIDIA GeForce RTX 5090 mobile GPU, priced at 19,899 yuan.
- Unconfirmed
Reported
Colorful iGame launches first ITX motherboard, iGame B850I MINI OC V14[6]
Colorful's iGame brand launched the iGame B850I MINI OC V14, the first ITX-format motherboard in the iGame Mini family, featuring a 9+2+1-phase 60A DrMOS power design, an active VRM cooling fan, a 10-layer server-grade PCB, dual PCIe 5.0 x4 M.2 slots, 5G wired networking and Wi-Fi 7, and an X3D-specific optimization for AMD Ryzen 9000 X3D processors.
Reported
Colorful announces GeForce RTX 3080 Ti and RTX 3070 Ti graphics cards[7]
Colorful announced GeForce RTX 3080 Ti and RTX 3070 Ti graphics cards in its iGame and Battle-Ax product lines. The source says the products would go on sale in the following days.
Reported
七彩虹 and Bilibili Esports announce iGame RTX 3060 graphics card[8]
七彩虹 announced that Bilibili Esports and its iGame sub-brand were collaborating to introduce the iGame GeForce RTX 3060 bilibili E-sports Edition OC 12G graphics card.
Reported
Colorful launches Mini SSD models[9]
Colorful introduced its Mini SSD product format, with initial models SL500 250GB Mini and SL500 500GB Mini, using an SDP produced by Longsys.
Reported
Colorful releases iGame DDR4 memory models[10]
Colorful released two iGame Vulcan DDR4 memory kits, using Samsung B-die memory chips.
- Unconfirmed
Reported
Colorful unveils iGame GeForce RTX 3090 Neptune OC[11]
Colorful unveiled its iGame GeForce RTX 3090 Neptune OC graphics card. The article also reports that the card had hit retail in China.
Reported
Colorful announces Onebot L24A all-in-one computer[12]
Colorful's Xia Bao Ding Cheng Technology announced the Onebot L24A all-in-one computer, which the article said would go on sale in mid-August.
- Unconfirmed
Reported
Colorful and Longsys release SL500 Mini SATA SSD[13]
Colorful and Longsys jointly presented the SL500 Mini SATA SSD, described as the world's smallest SATA SSD. Longsys provided the technology and product, while Colorful provided the brand and service.
Reported
Colorful iGame Z490 Vulcan X motherboard launch[14]
Colorful’s iGame sub-brand released the iGame Z490 Vulcan X motherboard, designed for 10th-generation Intel Core processors.
Sources28 sources
- 1Colorful-Homecolorfulgroup.com
- 2Colorful-Aboutcolorfulgroup.com
- 3Requiring Streamers to Promote 'China's No.1 Graphics Card Brand' Ruled False Advertisingslrbs.com
- 4Requiring Streamers to Promote 'China's No.1 Graphics Card Brand' Ruled False Advertisingjwview.com
- 5七彩虹推出隐星G16 Pro游戏本，搭载i9-14900HX与RTX 5090移动版diy.zol.com.cn
- 6七彩虹iGame发布首款ITX主板iGame B850I MINI OC V14diy.zol.com.cn
- 7七彩虹发布多款GeForce RTX 3080 Ti和RTX 3070 Ti显卡prnasia.com
- 8七彩虹与哔哩哔哩电竞宣布推出联名显卡finance.sina.com.cn
- 9七彩虹推出Mini SSD型号diy.zol.com.cn
- 10七彩虹发布iGame DDR4内存新品diy.it168.com
- 11Colorful发布iGame GeForce RTX 3090 Neptune OC显卡wccftech.com
- 12七彩虹发布Onebot L24A一体机diy.it168.com
- 13七彩虹与江波龙发布SL500 Mini SATA SSDtech.sina.com.cn
- 14七彩虹发布 iGame Z490 Vulcan X 主板tech.sina.com.cn
- 15七彩虹发布Z490系列主板prnasia.com
- 16七彩虹推出显卡以旧换新活动tech.sina.com.cn
- 17七彩虹推出ProMaster H1设计师电脑tech.sina.com.cn
- 18COLORFUL推出iGame GTX 1660 SUPER显卡hexus.net
- 192020iGame圣诞献礼 全新内存正式发布prnasia.com
- 20七彩虹、江波龙发布全球最小SATA SSD：仅为传统1/10、QLC闪存tech.sina.com.cn
- 21七彩虹&江波龙联合发布全球最小尺寸SATA SSDdiy.zol.com.cn
- 22七彩虹发布全新iGame DDR4内存：中文名称“古德白”finance.sina.com.cn
- 23七彩虹发布设计师PC ProMaster H1：1秒输出光追效果tech.sina.com.cn
- 24七彩虹发布战斧A520主板三代锐龙入门之选diy.zol.com.cn
- 25COLORFUL Introduces ProMaster Line for Creators and Professionalshexus.net
- 26Colorful launches limited edition Kudan RTX 3090 graphics card with $4,999 price tagtechspot.com
- 27Colorful Unveils Its B460 Mid-Tier Motherboards For 10th Gen Intel Core Processor - Both Motherboards Come In At Under $120wccftech.com
- 28INTEL十二代来袭，七彩虹主板正式发布diy.it168.com
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