Recent events
Recent events tied to this brand in public sources.
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2026
Diageo appoints Alex Keith as non-executive director
Diageo announced that Alex Keith, former CEO of Procter & Gamble's Beauty business, is expected to join its board as a non-executive director on 5 November 2026, subject to shareholder approval at the Annual General Meeting.
2026
Diageo announced an alcohol donation for hand sanitiser production
Diageo announced that it would provide up to two million litres of alcohol at no cost to manufacturing partners to enable them to produce more than eight million bottles of hand sanitiser for frontline healthcare workers.
2026
Diageo announces $1 billion restructuring plan
Diageo announced a $1 billion cost-cutting and restructuring plan, with savings to be generated over three years. The company said the plan addresses lagging growth and revised its medium-term organic net sales growth expectation to low single digits through the 2029 financial year.
2022
Diageo sells Meta Abo Brewery to Castel Group
Diageo sold its Meta Abo Brewery in Ethiopia to Castel Group; the report did not disclose the transaction value.
2021
Johnnie Walker Princes Street visitor experience launches in Edinburgh
Diageo launched Johnnie Walker Princes Street, an eight-floor visitor experience for Johnnie Walker whisky, in central Edinburgh. The venue was scheduled to open to the public on September 6.
2021
Bulleit launches Local Bar Sundays campaign
Bulleit introduced its Local Bar Sundays campaign at the Tribeca Festival, including a virtual rebate program encouraging consumers to visit local New York bars and restaurants.
2021
Talisker 10-year-old receives packaging refresh
Talisker 10-year-old received a packaging makeover with increased recyclability and reduced plastic components; its packaging weight was reduced by 6%, and a wood stopper replaced the original plastic stopper.
2021
Diageo opens Stamford Collaboration Center
Diageo's North America business announced the opening of the Diageo Collaboration Center, a 17,000-square-foot facility in Stamford for collaboration with customers, distributors and agency partners.
2021
Diageo to acquire Loyal 9 Cocktails brand
Diageo will acquire the Loyal 9 Cocktails brand from Sons of Liberty Spirits Company.
2021
Diageo acquires Far West Spirits
Diageo acquired Far West Spirits, maker of the Lone River Ranch Water hard seltzer brand. The deal terms were not reported, and founder Katie Beal Brown retained a minority stake.
2021
Diageo completes acquisition of Chase Distillery
Diageo completed its acquisition of Chase Distillery following approval from the UK’s Competition and Markets Authority.
2021
Diageo pledges $10 million to HBCUs
Diageo pledged $10 million to be donated to 25 historically Black colleges and universities across the United States; the donations are intended to create endowments providing financial support to students.
2021
Diageo announces initiative with 25 HBCUs
Diageo announced an initiative with 25 historically Black colleges and universities, including a $10 million pledge for permanent endowed funds, Innovation Hubs and an internship platform.
2021
UK watchdog investigates Diageo’s proposed purchase of Chase Distillery
The UK Competition and Markets Authority began examining Diageo’s planned acquisition of Chase Distillery, considering whether the transaction could create a relevant merger situation and significantly reduce competition in UK markets.
2020
Diageo selects Ballymore for Guinness Quarter development
Diageo selected Ballymore as its partner to deliver the transformation of 12.6 acres of its St James's Gate site in Dublin into a mixed-use urban quarter.
2020
Diageo acquires Aviation Gin
Diageo acquired Aviation Gin in a deal valued at an estimated $610 million, paying $335 million upfront. Ryan Reynolds retained a stake in the brand.
2020
Diageo agrees to acquire Davos Brands and its portfolio
Diageo agreed to buy Davos Brands in a deal worth up to US$610 million. The deal includes Aviation American Gin and other brands in Davos Brands’ portfolio, including Astral Tequila and Sombra Mezcal.
2020
Diageo reports FY2020 results for Asia Pacific
Diageo reported that for the year ended June 30, 2020, Asia Pacific net sales were £2.270 billion, down 16% year over year, and operating profit was £501 million, down 29%.
2020
Diageo announces Raising the Bar support campaign
Diageo announced a two-year, US$100 million Raising the Bar campaign to provide practical support to pubs and bars recovering from the coronavirus pandemic. The fund was to be available from July.
2020
Diageo announces $100 million Raising the Bar programme
Diageo announced a two-year global programme providing $100 million to support pubs and bars recovering from the COVID-19 pandemic.