Recent events
Recent events tied to this brand in public sources.
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2020
Diageo announces 100% recycled plastic bottles for Seagram’s 7 Crown
Diageo’s North American arm announced that Seagram’s 7 Crown PET bottle formats would be rolled out using 100% recycled plastic, with the new bottles planned to be on US shelves from the end of June 2020.
2020
Diageo launches Welcome Back support package for Australian bars
Diageo launched a AU$1.2 million Welcome Back support package for its on-trade partners in Australia. The package includes free serves, PR and marketing support, and an offer of AU$10 cocktails; it is intended to help venues reopen and boost revenue.
2020
Diageo launches Learning for Life Virtual Academy
Diageo launched its Learning for Life: Virtual Academy, an online training platform for hospitality workers, as part of its Learning for Life programme, which is run in partnership with The Springboard Charity.
2020
Diageo launches and prices $2.5 billion bond offering
Diageo launched and priced a $2.5 billion SEC-registered bond offering. Proceeds are intended for general corporate purposes; settlement was scheduled for April 29, 2020.
2020
Diageo launches #TipsFromHome campaign to support bartenders
Diageo North America announced its #TipsFromHome campaign, which uses at-home content and social media activations to engage the hospitality sector and support bartenders. Diageo pledged an additional US$1 million, including donations linked to users sharing cocktail images with the campaign hashtags.
2020
Diageo pledges spirit for hand sanitiser production
Diageo announced it would donate more than two million litres of 96% grain neutral spirit, enough to make more than eight million 250ml bottles of hand sanitiser, for healthcare workers worldwide. The company said distribution would depend on local circumstances and involve local authorities and sanitiser manufacturers.
2020
Diageo launches a UK information phone line for licensed business owners
Diageo launched a free UK phone line to provide licensed business owners with information about government-announced commercial measures. The line was provided by Grant Thornton UK LLP.
2020
Diageo launches free information phone line for licensed businesses
Diageo launched a free information phone line for licensed business owners to access information about UK government commercial measures. Grant Thornton UK LLP would provide the phone-line service.
2020
Diageo cuts full-year sales growth outlook
Diageo cut its outlook for full-year sales growth, citing weakness in key markets.
2020
Diageo announces Seedlip's first advertising campaign
Diageo announced its first advertising campaign for Seedlip, with a planned launch on 13 January in London and Manchester across rail, underground, buses, billboards and digital channels.
2019
Diageo launches #JOINTHEPACT holiday campaign
Diageo North America unveiled the #JOINTHEPACT social media campaign to encourage consumers to pledge never to drive impaired during the holiday season.
2019
Diageo announces sponsorship of Creative Equals returner scheme
Diageo announced sponsorship of the Creative Equals Returner scheme for a second year, funding a rollout planned for London, New York and Mumbai in 2020 to support 100 women returning to the creative industries.
2019
Diageo launches and prices $1.6 billion bond offering
Diageo launched and priced a $1.6 billion SEC-registered bond offering in two tranches. Proceeds are to be used for general corporate purposes.