Domino's

Corporate brand

A global quick-service restaurant brand built around pizza delivery, carryout, franchising, value offers, and technology-enabled ordering.

Last updated November 4, 2026

AI crawler reads

No AI crawler has read this profile yet.

Overview

Domino's is an American multinational pizza restaurant company whose principal consumer brand is Domino's. It operates a large network of company-owned and franchised stores, with the majority of locations outside the United States operated by independent master franchisees. The business is best known for pizza delivery and carryout, although its menus also include chicken, bread products, pasta, sandwiches, desserts, and beverages. Digital ordering, delivery logistics, standardized store systems, and franchise economics are central to its operating model. The business began in 1960 when brothers Tom and James Monaghan acquired DomiNick's, a small pizza store in Ypsilanti, Michigan, near Eastern Michigan University. James later exchanged his interest in the store for the Volkswagen Beetle used for deliveries, leaving Tom Monaghan to develop the business. After Monaghan acquired additional stores, the original owner prevented continued use of the DomiNick's name. An employee suggested the name Domino's, which was adopted in 1965. The company's early identity emphasized a compact menu and operational simplicity so that orders could be prepared and delivered efficiently. Domino's began franchising in 1967 and expanded rapidly across the United States. Its three-dot logo originally represented the three stores operating in 1965, although the original plan to add a dot for every new store was abandoned as growth accelerated. The company also faced a significant trademark dispute with Amstar Corporation, the maker of Domino Sugar. Domino's ultimately prevailed in the litigation in 1980. International expansion became a major part of the brand's development. The first foreign store opened in Winnipeg, Canada, in 1983, followed by operations in the United Kingdom and Japan in 1985. Domino's subsequently established franchise operations across Europe, Asia, Latin America, and other regions. India became one of its largest markets outside the United States, while China developed a localized menu and a heavily digital ordering model. International operations are generally conducted through master franchise arrangements, meaning that local partners finance and manage much of the store network while using Domino's systems, brand, products, and standards. In 1998, after nearly four decades of ownership, Tom Monaghan sold most of the company to Bain Capital and retired from day-to-day involvement. Domino's became a publicly traded company in 2004, listing on the New York Stock Exchange under the ticker DPZ. The company later repositioned itself as a technology-enabled restaurant and delivery platform. In 2012, it shortened its public-facing name from Domino's Pizza to Domino's and introduced a simplified logo, reflecting an effort to communicate a broader menu and a wider brand proposition. A major turning point came in 2009 and 2010, when Domino's acknowledged widespread criticism of its pizza and launched a substantial recipe reformulation. The company changed its crust, sauce, and cheese and supported the change with unusually candid advertising. This campaign helped establish a modern marketing style centered on transparency, measurable product improvement, and digital engagement. Subsequent initiatives included specialty pizzas, pan-pizza reformulation, online ordering, mobile applications, delivery tracking, voice and platform integrations, and experiments with autonomous or semi-autonomous delivery technology. Domino's remains primarily a franchised restaurant system, supplemented by company-owned stores and vertically integrated supply-chain operations. Its competitive advantages include brand recognition, store density, delivery know-how, standardized processes, national and international advertising, and a large body of customer and ordering data. The brand competes with other pizza chains, quick-service restaurants, independent pizzerias, aggregators, and delivery platforms. Its performance varies considerably by market bec…

History

Domino's traces its origins to 1960, when Tom and James Monaghan acquired DomiNick's, a small pizza restaurant in Ypsilanti, Michigan. The brothers financed the purchase partly through a down payment and borrowing. James later exchanged his ownership interest for the Volkswagen Beetle used for deliveries, leaving Tom to lead the enterprise. Tom acquired two further stores by 1965, but the original owner would not allow the DomiNick's name to be used across the growing group. The business adopted the name Domino's after an employee proposed it. The early company was designed around delivery efficiency. Its menu was intentionally narrow, and store procedures were standardized to support predictable preparation and transport. Domino's began franchising in 1967, and the system expanded to approximately 200 stores by 1978. The original three-dot emblem symbolized the three stores operating when the name was adopted. A proposal to add further dots as stores opened was abandoned because the chain grew too quickly. In the 1970s, Domino's became involved in a trademark lawsuit brought by Amstar Corporation, which marketed Domino Sugar. Amstar alleged that Domino's branding infringed its trademark and constituted unfair competition. Domino's used alternate names for certain stores during the litigation and ultimately prevailed in the United States Court of Appeals for the Fifth Circuit in 1980. Tom Monaghan also pursued ambitious architectural projects at the company's Michigan headquarters. One uncompleted proposal was a large, angled tower inspired in part by Frank Lloyd Wright-related architectural concepts. Although the proposed tower was never built, a scale model became associated with the site's unusual corporate architecture. International growth accelerated during the 1980s. Domino's opened its first Canadian store in Winnipeg in 1983, followed by its first United Kingdom and Japanese locations in 1985. The company expanded through franchise and master-franchise partnerships, allowing local operators to adapt menus and marketing while maintaining the Domino's identity and operating system. By the 1990s, the network had reached major international milestones, including 1,000 international locations in 1995 and 1,500 in 1997. The menu gradually broadened. Deep-dish pizza arrived in 1989 after research indicated demand for thicker crusts. During the 1990s and 2000s, Domino's added larger formats, chicken products, specialty pizzas, pasta, sandwiches, bread products, and desserts. These additions were intended to increase average orders and make the brand relevant to occasions beyond a standard pizza delivery. In 1998, Monaghan sold 93 percent of the company to Bain Capital for approximately $1 billion and retired from active management. David Brandon became chief executive the following year. Domino's went public in 2004, listing on the New York Stock Exchange as DPZ. The company continued to enlarge its store base in the United States and abroad, while building supply-chain capabilities and a recognizable national advertising platform. A pivotal strategic change occurred around 2009 and 2010. Domino's publicly admitted that its existing pizza had attracted unfavorable taste perceptions and introduced a new recipe covering the crust, sauce, and cheese. The campaign was unusually self-critical for a major restaurant chain and positioned product improvement as a central brand story. The company subsequently invested heavily in online ordering, mobile applications, order tracking, digital payments, and delivery technology. In 2012, it dropped the word Pizza from its public name and simplified its logo to signal a broader food and technology proposition. Domino's international footprint continued to grow, particularly in India and other densely populated markets. China developed localized products and relied heavily on online ordering, including orders through mobile applications and messaging platforms. India became the company's largest market outside the United States by store count. Domino's also entered Italy in 2015, seeking to apply its delivery model in the country widely associated with pizza. The operation struggled against local restaurants, established culinary expectations, and third-party delivery services. Its Italian franchise operator filed for bankruptcy in 2022 and the stores closed that year. The company also withdrew from Russia after its local operations entered bankruptcy proceedings in the context of the war in Ukraine. In late 2024, Domino's announced that its shares would transfer to Nasdaq, with the move taking effect at the beginning of 2025. In February 2025, it announced plans to close more than 200 stores worldwide, particularly underperforming Japanese locations. These developments illustrate both the scale of Domino's international system and the differing economic conditions faced by local franchisees. The brand remains active and continues to combine franchising, delivery infrastructure, digital commerce, menu innovation, and operational standardization. Domino's Pizza traces its origins to 1960, when Tom Monaghan and his brother James acquired a small pizza store in Ypsilanti, Michigan. The business initially operated as DomiNick's. Tom Monaghan eventually assumed control, and the company adopted the Domino's name in 1965. From the beginning, the concept emphasized takeout and delivery rather than a conventional full-service restaurant experience. The company expanded through a combination of standardized store operations and franchising. Its early development established many of the characteristics that later became central to the brand: a focused menu, repeatable preparation processes, delivery-oriented locations, recognizable store design, and promotional messaging built around convenience. The company used the three-dot logo to represent its original stores, although the number of locations soon exceeded the symbolism of the design. During the 1970s and 1980s, Domino's expanded its United States store base and developed a powerful delivery identity. Its '30 Minutes or Less, or It's Free' promise became one of the most recognizable restaurant promotions of the period. The guarantee helped distinguish Domino's, but it was discontinued in the United States in the early 1990s amid concerns about delivery-driver safety and legal liability. The company subsequently emphasized dependable service without maintaining the same blanket time guarantee. Domino's continued to grow through franchising, international licensing, company-operated stores, and supply-chain capabilities. A notable 2002 transaction involved the agreed acquisition of 82 franchised stores in the Phoenix, Arizona, market, described by the company as its largest store acquisition at that time. The deal increased the company's corporate-owned store network and was paired with plans for local-market marketing. In 2004, Domino's Pizza, Inc. completed an IPO after more than four decades as a private company. Its common stock began trading on the New York Stock Exchange under DPZ. The company's filing said the IPO generated net proceeds intended in part to redeem senior subordinated notes, while existing shareholders also sold shares. Public ownership gave Domino's access to capital markets while preserving a business model heavily dependent on franchisees and supply-chain support. The most consequential brand and product reset occurred in the late 2000s. Consumer and employee feedback had raised serious doubts about the quality of Domino's core pizza. Rather than treating the criticism solely as a public-relations problem, the company reformulated its pizza and built the change into the 'Pizza Turnaround' campaign. The related 'Oh Yes We Did' message acknowledged the criticism and made improvement the central story. Domino's also experimented with unusually transparent customer-feedback initiatives, including the Times Square Tracker, which displayed social-media comments about customer orders. After the turnaround, Domino's increasingly presented itself as a technology company that sells pizza. Online ordering, mobile applications, digital loyalty, location-aware services, and delivery tracking became important parts of the customer experience. The AnyWare platform extended ordering to multiple digital interfaces, including a widely publicized 2015 initiative that allowed customers to place an order using a pizza emoji. These tools supported faster repeat purchases and gave the company more direct customer data. Marketing subsequently combined product development with value offers and participation-based promotions. Examples include Stuffed Cheesy Bread, 5-Cheese Mac & Cheese, Mix & Match, Points for Pies, and Emergency Pizza. The brand has also used roles such as quality captains to reinforce consistency at store level. Its advertising has moved between humor, self-aware product comparisons, social-media interaction, sports and entertainment partnerships, and direct demonstrations of convenience. Today, Domino's remains an active international restaurant brand organized around delivery, carryout, franchising, technology, and supply-chain scale. Its local menus and franchise arrangements vary by market, but the global proposition remains consistent: accessible pizza and accompanying foods, ordered conveniently and delivered or collected through a standardized operating system.

2025
Stock listing moves to Nasdaq
[1]Domino'sen.wikipedia.org
Domino's transfers its stock listing to the Nasdaq Global Select Market while retaining the DPZ ticker.
2024
Emergency Pizza promotion returns
[6]Domino's promotes brand chief to CMO to sharpen global strategymarketingdive.com
Domino's used its Rewards platform to offer a free future-use pizza as part of a digital retention and value campaign.
2023
Russian operations end
[1]Domino'sen.wikipedia.org
Domino's withdraws from Russia after its local operations enter bankruptcy proceedings.
2022
Italian stores close
[1]Domino'sen.wikipedia.org
After the local franchise operator's bankruptcy process and a prolonged competitive struggle, Domino's exits Italy.
2019
Points for Pies loyalty initiative
[11]Tweet-to-order initiativedigitalagencynetwork.com
The brand introduced a loyalty promotion that allowed customers to earn points by scanning pizza, including pizza purchased elsewhere.
2016
The 1,000th Indian store opens
[1]Domino'sen.wikipedia.org
Domino's reaches 1,000 stores in India, one of its largest international markets.
2015
Italy entry begins
[1]Domino'sen.wikipedia.org
Domino's opens its first Italian store in Milan, seeking to establish a delivery-oriented model in the birthplace of pizza.
2015
Tweet-to-order initiative
[11]Tweet-to-order initiativedigitalagencynetwork.com
Domino's promoted ordering through a pizza emoji, illustrating its broader AnyWare digital-ordering strategy.
2012
The brand becomes Domino's
[1]Domino'sen.wikipedia.org
Domino's Pizza, Inc. adopts Domino's as its public-facing brand name and introduces a simplified logo.
2010
A major pizza recipe overhaul is launched
[1]Domino'sen.wikipedia.org
The company changes its dough, sauce, and cheese and makes the reformulation the center of a candid national advertising campaign.
2009
The American Legends line and BreadBowl Pasta launch
[1]Domino'sen.wikipedia.org
Domino's adds a premium specialty-pizza line and introduces BreadBowl Pasta as part of its menu diversification.
2009
Pizza Turnaround
[5]A look behind Domino’s marketing strategiesnrn.com
Domino's reformulated its core pizza and made the product change the centerpiece of a candid national advertising campaign.
2004
Domino's becomes a public company
[1]Domino'sen.wikipedia.org
Domino's begins trading common stock on the New York Stock Exchange under the ticker DPZ.
2004
Initial public offering
[9]Domino's Pizza, Inc. IPO filingir.dominos.com
Domino's Pizza, Inc. completed its IPO and began trading on the New York Stock Exchange as DPZ.
2002
Phoenix store acquisition
[8]Domino's Pizza LLC announces largest acquisition in its historyir.dominos.com
Domino's agreed to acquire 82 franchised stores in the Phoenix market, its largest store acquisition announced at that time.
1998
Bain Capital acquires majority ownership
[1]Domino'sen.wikipedia.org
Tom Monaghan sells 93 percent of the company to Bain Capital and retires from day-to-day operations.
1995
India and China expansion develops
[1]Domino'sen.wikipedia.org
Domino's enters China through a local operating group and continues expanding its international network, reaching 1,000 international locations.
1989
Deep-dish pizza is introduced
[1]Domino'sen.wikipedia.org
Domino's expands beyond its original thin menu structure with a deep-dish product designed for customers seeking a thicker crust.
1985
Expansion reaches the United Kingdom and Japan
[1]Domino'sen.wikipedia.org
The company opens its first stores in the United Kingdom and Japan, extending its international franchise network.
1983
First international store opens
[1]Domino'sen.wikipedia.org
Domino's opens its first store outside the United States in Winnipeg, Manitoba, Canada, and also reaches its 1,000th store.
1980
Domino's prevails in trademark litigation
[1]Domino'sen.wikipedia.org
The Fifth Circuit Court of Appeals rules in favor of Domino's in the trademark dispute brought by Amstar, the maker of Domino Sugar.
1967
Franchising begins
[1]Domino'sen.wikipedia.org
Domino's opens its first franchise location, creating the foundation for its later store-network model.
1965
The Domino's name is adopted
[1]Domino'sen.wikipedia.org
After the business expands beyond the original store, it adopts the Domino's name and begins developing a unified identity.
1960
DomiNick's is acquired in Ypsilanti
[1]Domino'sen.wikipedia.org
Tom and James Monaghan acquire a DomiNick's pizza store near Eastern Michigan University, establishing the business that would become Domino's.
1960
Business founded in Michigan
[4]Domino's Pizza official websitedominos.com
Tom Monaghan and his brother James acquired a small pizza store in Ypsilanti, Michigan, establishing the business that became Domino's.

Products and positioning

A convenience-led, technology-enabled global pizza chain emphasizing fast delivery, carryout value, operational consistency, digital ordering, and broad franchise availability. A convenient, value-oriented, technology-enabled pizza delivery and carryout brand focused on reliable execution, broad accessibility, menu customization, and franchise-supported scale.

Pizza · 1960
Core pizza range
Domino's core offering includes customizable pizzas and specialty recipes with multiple crust formats, toppings, sauces, and sizes. Menus vary by country, allowing local franchisees to adapt products to regional tastes while retaining standardized preparation and delivery systems.
Pizza · 1989
Deep Dish
Introduced in 1989, the deep-dish product expanded Domino's beyond its earlier limited crust format. It was developed in response to research indicating demand for thicker pizza and required new pans and store procedures.
Pizza · 2006
Brooklyn Style Pizza
Introduced in 2006, Brooklyn Style Pizza used a thinner crust, larger slices, and a crisp texture associated with New York-style pizza. It represented Domino's effort to broaden its specialty-pizza portfolio.
Specialty pizza · 2009
American Legends
The American Legends line, introduced in 2009, featured specialty recipes with more cheese and a wider variety of toppings than the company's standard pizzas.
Sides · 2002
Chicken and bread products
Domino's sells a range of baked sides, including chicken products, breadsticks, stuffed or seasoned bread items, and other shareable foods. The category increases order variety and supports group occasions beyond pizza alone.
Pasta · 2009
BreadBowl Pasta
Introduced in 2009, BreadBowl Pasta combined pasta with a baked bread container. The product formed part of Domino's expansion into substantial non-pizza entrées.
Sandwiches · 2008
Oven-baked sandwiches
Domino's introduced oven-baked sandwiches in 2008 in several styles, extending the chain into a category associated with toasted quick-service sandwiches and providing an alternative to pizza.
Dessert · 2009
Lava Crunch Cakes
Launched in 2009, Lava Crunch Cake consists of a crisp chocolate exterior surrounding a warm chocolate filling. Domino's promoted it as a portable dessert suitable for delivery orders.
Digital service
Digital ordering and Domino's Tracker
Domino's digital ecosystem includes website and mobile ordering, store-level order processing, payment tools, and delivery-status updates commonly associated with the Domino's Tracker. Digital commerce is a central part of the brand's convenience proposition.
Pizza · 1960
Core pizzas
Domino's core range consists of customizable pizzas built around standardized dough, sauces, cheeses, meats, vegetables, and specialty combinations. Availability and recipes vary by market, while the operating system is designed to deliver consistent preparation for delivery and carryout.
Side dish
Stuffed Cheesy Bread
A baked side centered on seasoned bread and a cheese filling. Domino's has used the item as an example of menu expansion beyond its core pizza offer and as a subject of product-focused advertising.
Pasta · 2024
5-Cheese Mac & Cheese
An oven-baked pasta product promoted around a rich, cheese-forward eating experience. It illustrates Domino's strategy of adding indulgent non-pizza items that can be ordered alongside pizzas and shared meals.
Complementary foods
Chicken and sandwiches
Domino's menus commonly include chicken products, sandwiches, and other savory items designed to broaden group orders and provide alternatives to pizza. Specific products differ according to country and franchise market.
Dessert and drinks
Desserts and beverages
Desserts and soft drinks complement Domino's meal occasions and are frequently incorporated into bundled deals, online recommendations, and value promotions.

Controversies

2019
Supreme Court leaves Domino’s website accessibility ruling in place
The U.S. Supreme Court denied Domino’s petition, leaving in place the Ninth Circuit ruling that the company must make its website and mobile app accessible under the Americans with Disabilities Act. The case followed a blind customer’s lawsuit alleging he could not order using screen-reading technology.
Source

2025Mix & Match value campaign
United States
Advertising for the $6.99 Mix & Match offer compared the amount of pizza customers could receive with similarly priced burger meals, using intentionally exaggerated portion visuals.
Outcome. The campaign sought to position Domino's as a strong value option in competition with burger-focused quick-service chains.
Source
2024Emergency Pizza
United States
A Rewards-linked promotion gave eligible customers a free future-use pizza credit, positioning Domino's as a convenient fallback for unexpected meal occasions.
Outcome. The program was revived as a prominent digital loyalty and value initiative.
Source
2019Points for Pies
United States
A loyalty promotion awarded points to customers who scanned pizza, including pizza from sources outside Domino's, encouraging consumers to engage with the Domino's app.
Outcome. The initiative supported app adoption and loyalty enrollment.
Source
2015Tweet-to-order
United States
A digital-ordering initiative allowed customers to place an order using a pizza emoji, making the AnyWare technology proposition tangible and highly shareable.
Outcome. The campaign strengthened Domino's association with frictionless digital ordering.
Source
2011Times Square Tracker
United States
A social-media activation displayed customer comments about Domino's online orders on a digital billboard in Times Square, extending the transparency theme of Pizza Turnaround.
Outcome. The initiative generated public feedback and was presented as a way to motivate store teams and improve service.
Source
2010Recipe reformulation campaign
United States · International markets
Following the initial announcement, Domino's promoted the revised pizza formula as a company-wide change rather than a limited promotional product launch.
Outcome. The reformulation reinforced the brand's shift toward candid advertising, measurable product changes, and digital customer engagement.
Source
2009Recipe for a Better Pizza
United States
Domino's openly acknowledged criticism of its earlier pizza and introduced a new recipe covering the crust, sauce, and cheese. The campaign used customer and media criticism as a starting point for a product-improvement narrative.
Outcome. The campaign became a defining example of transparent product repositioning and supported a broader turnaround in the brand's marketing and product strategy.
Source
2009Pizza Turnaround / Oh Yes We Did
United States
Domino's acknowledged criticism of its pizza, reformulated the core recipe, and used customer and employee dissatisfaction as the basis for a transparency-led advertising campaign.
Outcome. The campaign repositioned the brand around product improvement and openness and became a major turning point in its modern marketing.
Source
1986Avoid the Noid
United States
A character-led advertising platform built around the Noid, a fictional figure trying to spoil pizza delivery. It extended Domino's delivery positioning through humor and distinctive brand assets.
Outcome. The campaign became a notable part of Domino's advertising history.
Source
197030 Minutes or Less, or It's Free
United States
A delivery-time guarantee that made speed a defining part of Domino's identity. The United States version was later withdrawn amid safety and liability concerns.
Outcome. The promotion became highly memorable but was discontinued in the United States in the early 1990s.
Source

Brand decisions

2025
Close underperforming storesStrategy
Background
The company identified low sales in selected international locations and sought to improve market economics.
Action taken
Domino's announced plans to close more than 200 stores worldwide, including 172 in Japan.
Aftermath
The company expected the closures to reduce costs while concentrating the network on stronger locations.
Expected cost reduction. approximately $9.8 million (2025 announcement)
Source
2022
Exit the Italian marketStrategy
Background
The local franchise operator experienced declining sales amid pandemic restrictions, strong local competition, and the growing use of third-party delivery platforms.
Action taken
The Italian franchise operation entered bankruptcy proceedings and all Domino's stores in Italy closed in July 2022.
Aftermath
Domino's ended its attempt to establish a standardized delivery-led model in the Italian pizza market.
Source
2012
Rebrand from Domino's Pizza to Domino'sStrategy
Background
Management sought to communicate that the business offered more than traditional pizza and to support broader menu development.
Action taken
The public-facing name was shortened to Domino's and the logo was simplified by removing the surrounding wordmark and blue rectangle.
Aftermath
The rebrand supported a broader restaurant and technology positioning while retaining the familiar domino symbol.
Source
2010
Reformulate the pizza recipeProduct launch
Background
The company faced unfavorable consumer perceptions concerning the taste of its pizza.
Action taken
Domino's changed the dough, sauce, and cheese used in its principal pizza recipe and publicly discussed the shortcomings it was addressing.
Aftermath
The reformulation became a major brand turning point and influenced Domino's later emphasis on transparency, digital feedback, and product iteration.
Source
2009
Core pizza reformulationStrategy
Background
Customer and employee feedback indicated dissatisfaction with the existing pizza recipe and created a substantial brand-quality challenge.
Action taken
Domino's reformulated its core pizza and publicly acknowledged the criticism through Pizza Turnaround and Oh Yes We Did advertising.
Aftermath
Product improvement and transparency became central elements of Domino's modern brand strategy.
Source
2004
List common stock publiclyStrategy
Background
Domino's had operated as a privately held company for more than four decades.
Action taken
The company listed its common stock on the New York Stock Exchange under DPZ.
Aftermath
Domino's gained access to public equity markets and became subject to public-company reporting.
Source
2004
Initial public offeringOther
Background
After operating as a private company for more than four decades, Domino's pursued a public listing while carrying debt obligations.
Action taken
Domino's Pizza, Inc. completed an IPO and listed its common stock on the New York Stock Exchange under DPZ.
Aftermath
The listing provided access to public equity markets while the company continued to rely heavily on franchising and supply-chain operations.
IPO net proceeds. Approximately $119.3 million (2004 IPO)
Source
1998
Sell a majority stake to Bain CapitalM&A
Background
After 38 years of ownership, founder Tom Monaghan decided to retire from active management.
Action taken
Monaghan sold 93 percent of the company to Bain Capital and ceased day-to-day involvement.
Aftermath
The transaction marked the transition from founder control to institutional ownership and preceded the company's public listing.
Reported transaction value. approximately $1 billion (1998)
Source
1992
Withdrawal of the United States delivery guaranteeStrategy
Background
Domino's speed guarantee had become a central brand promise, but delivery-time pressure was associated with safety and liability concerns.
Action taken
The company ended the United States '30 Minutes or Less, or It's Free' guarantee and shifted toward broader service and reliability messaging.
Aftermath
Speed remained part of the brand's heritage, but the company no longer relied on the same universal time-based promise.
Source
1965
Adopt the Domino's nameStrategy
Background
The expanding store group could not continue using the original DomiNick's name across its locations.
Action taken
The business adopted Domino's and developed a three-dot visual identity representing its three stores at the time.
Aftermath
The new name became the foundation of the international brand.
Source

Recent events

2026.08.31
Reported2026.08.14
Domino's launches The Domino personal pizza in the US[13]达美乐在美国推出The Domino个人披萨singtaousa.com
Domino's launched a new Detroit-style personal pizza called The Domino, shaped like the brand's red-and-blue domino logo, cut into two slices with a choice of sauce and up to three toppings. It rolls out at US stores on August 31 and is included in the Mix and Match Deal at $6.99 per item for two or more items.
2022.03.04
Reported2022.03.04
Domino’s announces two executive promotions[14]Domino’s 宣布两项高管晋升nrn.com
Domino’s announced that Joe Jordan would become president, U.S. and global services, and Art D’Elia would become executive vice president, international, effective May 1.
2022.03.01
Reported2022.03.01
Domino’s announces CEO succession plan[15]Domino’s宣布首席执行官继任计划restaurantmagazine.com
Domino’s announced that Ritch Allison intends to retire and that the board appointed Russell Weiner to succeed him as CEO, effective May 1, 2022. Allison was to continue serving as CEO through April 30, 2022.
2022.02.10
Reported2022.02.10
Domino’s partners with what3words for pizza deliveries[16]达美乐与 what3words 合作改善披萨配送bromsgroveadvertiser.co.uk
Domino’s partnered with the what3words app as part of a change to how its pizza orders are delivered.
2022.01.11
Domino's to reduce chicken wings in carryout offer[17]达美乐将减少外带优惠中的鸡翅数量retail.economictimes.indiatimes.com
Domino's said it will reduce the number of chicken wings in its $7.99 carryout offer from 10 to eight pieces as part of changes intended to counter higher labor and ingredient costs.
Unconfirmed
Reported2021.12.14
Domino's opens second St Helens store[18]Domino's 开设在圣海伦斯的第二家门店sthelensstar.co.uk
Domino's opened its second store in St Helens, at Mill Lane, Sutton Leach; the new store created 25 jobs.
Unconfirmed
Reported2021.12.08
Brew City Pizza acquires two Milwaukee-area Domino’s stores[19]Brew City Pizza收购密尔沃基地区两家达美乐门店biztimes.com
Brew City Pizza acquired two Domino’s stores in Milwaukee and West Milwaukee from Chiodo Wi Corp. The acquisition brought Brew City Pizza's ownership to 39 Domino’s stores, including all units in the metro Milwaukee market.
2021.10.21
Reported2021.10.21
Domino’s implements 20-minute delivery in selected Indian cities[20]Domino’s在印度部分城市实施20分钟送达economictimes.indiatimes.com
Domino’s reduced delivery time to 20 minutes in Indian cities with a high density of outlets. Jubilant FoodWorks said the change had been implemented in those cities; nationwide expansion timing was not specified.
2021.10.18
Reported2021.10.18
Domino's launches 2021 St. Jude Thanks and Giving campaign[21]Domino's发起2021年St. Jude Thanks and Giving筹款活动nrn.com
Domino's began participating in the annual St. Jude Thanks and Giving fundraising campaign. Customers ordering from Domino's stores across the country can add a donation to their orders; the campaign runs through January 2, 2022.
2021.10.08
Reported2021.10.08
Domino's partners with Emplifi on customer experience tools[22]Domino's与Emplifi合作采用客户体验工具pizzamarketplace.com
Domino's selected Emplifi to support customer engagement on social media and improve call center efficiency; Domino's uses Emplifi tools including Social Engage and its bot platform.

Sources48 sources

Cite this profile: Cite the canonical profile. /brand-wiki/dominos · Editorial policy · How profiles are compiled