Domino's Pizza Enterprises
Corporate brand
UnclaimedAn Australian-listed master franchisee operating Domino's Pizza stores across Australia, New Zealand, Europe and Asia.
Last updated October 22, 2026
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Overview
Domino's Pizza Enterprises Ltd. (DPE) is an Australian-listed food-service company and the largest franchisee of the United States-based Domino's Pizza brand. It holds exclusive or master-franchise rights for Domino's operations in Australia, New Zealand, Belgium, France, the Netherlands, Japan, Germany, Luxembourg, Taiwan, Malaysia, Singapore and Cambodia. The business combines company-owned operations, franchised stores, supply-chain activities, digital ordering systems and brand-level marketing across a geographically diverse network. The Australian business traces its operational history to the opening of Australia's first Domino's store in Springwood, Queensland, in 1983. The local network grew from the earlier Pizza Oven and Silvio's Dial-a-Pizza businesses. Silvio's acquired the Australian and New Zealand master franchise in 1993, and the Silvio's and Domino's brands were combined and rebranded as Domino's Pizza in 1995. In 2001, the stores of major franchisees Don Meij and Grant Bourke were combined with the corporate store network, creating a larger integrated platform. The company listed on the Australian Securities Exchange in May 2005, becoming Australia's first publicly listed pizza company. DPE expanded beyond Australia through a combination of market entry and acquisitions. Domino's entered New Zealand in 2003 and acquired Pizza Haven's New Zealand stores in 2005. In Europe, DPE acquired Domino's operations in France, Belgium and the Netherlands by 2013, followed by operations in Monaco, Germany and Luxembourg by 2018, and stores in Denmark in 2019. In Asia, the company acquired the Japanese business by 2018, Taiwan in 2021, and the Malaysian, Singaporean and Cambodian businesses in 2022. The resulting network made DPE one of the world's largest Domino's franchise organizations. Its operating model is built around delivery and carryout pizza, supported by online ordering, mobile applications, store-level technology, centralized procurement and franchise economics. DPE has used digital and logistics initiatives as differentiators, including an iPhone ordering application, Android ordering, GPS Driver Tracker, social-media-led Pizza Mogul, autonomous-vehicle trials and drone-delivery experiments. The group also operates sustainability and animal-welfare programs, including renewable-energy storage trials, recycled packaging initiatives and commitments concerning cage-free eggs and higher-welfare chicken. The company has faced increasing pressure from delivery aggregators, inflation, labor and franchise costs, and weak performance in some international territories. In 2023 and 2024, it announced or confirmed closures and restructuring in Denmark, France and Japan. In February 2025, DPE announced plans to close 205 loss-making stores across Japan, Europe and Australia and New Zealand, with the stated aim of protecting financial viability. DPE remains an active public company, with Australia and New Zealand forming its historical base and a broad international master-franchise portfolio.
History
Domino's Pizza Enterprises developed from the Australian and New Zealand Domino's franchise operation and later became a multinational master-franchise group. Australia's first Domino's store opened in Springwood, Queensland, in 1983. The local delivery market had already been influenced by Pizza Oven Family Restaurants, which introduced home delivery in Australia in 1981. Silvio's Dial-a-Pizza acquired the Australian and New Zealand Domino's master franchise in 1993. In 1995, Silvio's and Domino's operations were merged and rebranded under the Domino's Pizza name. The Australian platform expanded through operational integration and franchising. Domino's Partners Foundation was established in 1997. Silvio's Dial-a-Pizza changed its name to Domino's Pizza Australia in 2000. In 2001, major franchisees Don Meij and Grant Bourke combined their stores with the corporate network, producing 50 corporate stores and 128 franchised stores. The company listed on the ASX in May 2005, marking a significant change from private franchise operation to public international growth vehicle. New Zealand became a major early expansion market. Domino's entered in 2003 and in January 2005 acquired Pizza Haven's 35 New Zealand stores. Existing Domino's stores and the acquired locations created a network of 51 stores; the Pizza Haven locations ultimately converted to Domino's branding. New Zealand later served as a testing ground for delivery innovation, including a 2016 partnership with Flirtey for drone delivery and subsequent approval for regular SkyDrop drone deliveries in Huntly. The market also introduced a Māori-language menu in 2024. DPE's European expansion was largely achieved by acquiring Domino's businesses. By 2013 it had acquired operations in France, Belgium and the Netherlands. By 2018 it had added Monaco, Germany and Luxembourg, and in 2019 it acquired Domino's Pizza Scandinavia stores in Denmark. The company later planned to exit or reduce parts of the European portfolio, including the closure of Denmark's 27 stores announced in 2023 and planned French closures confirmed in 2024. The Asian portfolio expanded through the acquisition of Domino's Japan by 2018, Domino's Taiwan in 2021, and Domino's operations in Malaysia, Singapore and Cambodia in 2022. These businesses broadened DPE's master-franchise footprint but also increased exposure to currency, labor, consumer-demand and competitive risks. In 2024, the group confirmed substantial Japanese closures, and in February 2025 announced a wider plan to close 205 loss-making stores. Technology has been central to the brand's operating history. DPE launched an iPhone ordering application in 2009 and mobile web and Android ordering in 2011. It launched Pizza Mogul in 2013 as a social-media and customer-engagement initiative, GPS Driver Tracker in 2015, and the autonomous Domino's Robotic Unit in 2016. It also installed a large Tesla Powerwall commercial battery system at a Sydney store in 2017. These initiatives supported a positioning based on convenience, delivery visibility and experimentation with new logistics models. DPE has also faced reputational and regulatory controversies. A 2024 University of Sydney study included Domino's among multinational chains alleged to have participated in covert marketing through media partnerships. A New Zealand franchise owner was convicted in a migrant-exploitation case, while a shareholder class action filed in 2024 alleged misleading disclosure concerning Japan. Other reported incidents included a Singapore phishing scam and offensive religious comments submitted through a Malaysian ordering system. These issues occurred alongside franchisee and profitability pressures, making cost control, store economics and governance important themes in the company's recent strategy. In 2018, Domino's was inducted into the Queensland Business Leaders Hall of Fame. As of January 2025, the group was described as operating more than 3,700 stores across its master-franchise markets. Its long-term identity remains that of an Australian public company using the Domino's brand, franchise scale, digital ordering and delivery infrastructure to manage a wide international restaurant network.
- 2025
Large-scale loss-making store closure plan
[1]DPE announced plans to close 205 stores across several markets to improve financial viability.
- 2022
Animal-welfare recognition and Southeast Asian expansion
[1]The company received a cage-free award and acquired Domino's businesses in Malaysia, Singapore and Cambodia.
- 2021
Taiwan acquisition
[1]DPE acquired Domino's Pizza Taiwan.
- 2018
Queensland Business Leaders Hall of Fame induction
[1]Domino's was inducted into the Queensland Business Leaders Hall of Fame.
- 2016
Autonomous delivery and Giver for Good
[1]Domino's Australia trialed the DRU autonomous delivery vehicle and launched the Giver for Good charity.
- 2015
GPS Driver Tracker launched
[1]Customers gained the ability to track delivery progress from the store.
- 2013
500th Australian store and Pizza Mogul
[1]The Australian network reached 500 stores and launched the Pizza Mogul social-commerce initiative.
- 2009
iPhone ordering launched
[1]Domino's Australia introduced an iPhone ordering application.
- 2005
ASX listing and Pizza Haven acquisition
[1]DPE listed on the ASX and acquired 35 Pizza Haven stores in New Zealand.
- 2003
New Zealand market entry
[1]Domino's entered New Zealand's fast-food market.
Products and positioning
A technology-enabled, delivery-focused master franchisee seeking scale through a broad international Domino's store network.
Pizza · 1983
Domino's pizza
The core offering across DPE's markets, combining standardized Domino's recipes and operating procedures with local menu adaptation. Products are sold primarily through delivery and carryout stores, with ordering increasingly conducted through websites and mobile applications.
Restaurant food
Sides and desserts
Complementary menu categories include garlic bread, savory sides, desserts and beverages. These products support meal bundling and help stores increase the value of delivery and carryout orders.
Digital service · 2009
Digital ordering and delivery tracking
DPE's customer-facing service layer includes web and mobile ordering, delivery-status visibility and GPS Driver Tracker. These tools are part of the company's convenience and delivery-reliability proposition rather than standalone consumer products.
Controversies
2024
Alleged covert media marketing
A University of Sydney study alleged that Domino's and other multinational fast-food companies worked with media organizations to produce promotional material presented in covert or editorial-style forms.
2024
New Zealand migrant-exploitation prosecution
A Kaiapoi franchise owner pleaded guilty to six migrant-exploitation charges involving employees with student visas and received ten months of home detention plus reparations.
2024
Japan-performance shareholder litigation
Echo Law filed a shareholder class action alleging misleading statements about expected performance in Japan. DPE denied liability and said it would defend the proceedings.
2024
Malaysian religiously offensive order comments
A customer entered anti-Islamic remarks in an online order. Domino's Malaysia expressed regret and stated that it rejected discriminatory or offensive content; police investigated.
Marketing campaigns
- 2024Māori-language menu
New Zealand
Domino's New Zealand introduced a Māori-language menu in collaboration with the Māori Language Commission.
Outcome. Added Māori-language accessibility and cultural localization to the menu experience.
- 2016Giver for Good
Australia
A charitable initiative launched by Domino's Australia to connect the brand with community giving.
Outcome. Established a formal charitable platform associated with the Australian business.
- 2013Pizza Mogul
Australia
A social-media initiative that allowed customers to create and promote pizza ideas, supporting engagement and retention through user participation.
Outcome. Expanded the brand's social-commerce and customer-engagement activity.
Brand decisions
2025
205-store restructuring planStrategyBackground
Loss-making stores and pressure on international financial performance prompted a broader viability review.
Action taken
DPE announced plans to close 205 stores, comprising 172 in Japan, 23 in Europe and four in Australia and New Zealand.
Aftermath
The company said the closures were expected to generate approximately 10–12 million Australian dollars in annualized earnings before interest and tax.
Expected annualized EBIT benefit. A$10–12 million (Expected after implementation of the 2025 closure plan)
2024
Leadership succession in Australia and New ZealandGeneration changeBackground
Don Meij announced his retirement after leading the Australian-based Domino's organization through substantial international expansion.
Action taken
Kerry Hayman succeeded Meij in the Australia and New Zealand role, while Mark van Dyck was announced as his successor at group level.
Aftermath
The changes marked a transition from the long-serving Meij era to a new leadership structure.
2024
French and Japanese store closuresStrategyBackground
DPE cited declining revenue and weak performance in parts of its international portfolio.
Action taken
The company confirmed plans to close approximately 20–30 stores in France and 80 stores in Japan.
Aftermath
The closures formed part of a wider effort to improve store economics and address international underperformance.
2023
Danish store exitStrategyBackground
DPE reported poor economic performance in its Danish stores amid broader international restructuring.
Action taken
The company announced plans to close its 27 Danish stores.
Aftermath
The decision reduced the group's exposure to an underperforming market.
2016
Autonomous delivery vehicle trialProduct launchBackground
DPE explored alternatives to conventional last-mile delivery and sought to strengthen its technology-led positioning.
Action taken
Domino's Australia launched trials of the Domino's Robotic Unit, an autonomous delivery vehicle.
Aftermath
The trial became one of the group's most visible delivery-technology experiments.
Recent events
Reported
Domino’s ANZ chief executive announces retirement[3]
Nick Knight, Domino’s Pizza Enterprises’ Australian and New Zealand boss, announced his retirement after six years as ANZ chief executive and 20 years with the group.
Reported
DPE agrees to acquire Taiwan Domino's[4]
Domino’s Pizza Enterprises Ltd (DPE) signed an agreement with Jinghua International Hotel Corporation to acquire 100% of Domino’s Pizza Taiwan for approximately NT$1.7 billion. Completion was expected in the first half of fiscal 2022.
Reported
Domino's Fairfield store closes after employee tests positive for COVID-19[5]
Domino's Pizza Enterprises said it was notified that a worker at its Fairfield store tested positive for COVID-19; the store was shut and was to remain closed for at least 14 days for deep cleaning while staff and their families were advised to self-isolate and get tested.
Reported
Domino’s Fairfield store closes after worker tests positive for COVID-19[6]
Domino’s Pizza Enterprises said it was notified on Friday that a worker at its Fairfield store had tested positive for COVID-19. The store was immediately shut and was to remain closed for at least 14 days for deep cleaning; staff and their families were advised to self-isolate and get tested.
Weekdays and relative dates follow the original report; their exact calendar dates have not been verified.
Sources6 sources
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