Drizly
An online alcohol-ordering and delivery marketplace that connected consumers with local retailers.
Last updated October 24, 2026
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Overview
Drizly was a U.S.-based alcohol e-commerce and delivery platform founded in 2012 by Nick Rellas, Justin Robinson, and Spencer Frazier. Rather than operating primarily as a centralized liquor retailer, Drizly functioned as a marketplace and technology layer for local alcohol stores. Customers could use its website or mobile application to browse available beer, wine, spirits, and related products, place an order, and arrange delivery through participating retailers, subject to local licensing and age-verification requirements. The service launched in Boston in 2013 and subsequently expanded to major U.S. markets including New York, Los Angeles, and Chicago. Its model was based on aggregating local inventory and delivery capabilities, allowing independent and regional retailers to participate in online commerce without building a complete marketplace and logistics system themselves. By 2020, Drizly was reported to have approximately 4,000 retail partners, giving it a broad catalog and geographic footprint across the United States. The company raised a $13 million Series A financing round in 2015 from investors including Polaris Partners, Suffolk Equity Partners, Cava Capital, Fairhaven Capital Partners, and First Beverage Group. It later raised a $15 million Series B round in August 2016. Drizly also tested and developed adjacent use cases. In 2016, it entered Alberta, Canada, through a partnership with Liquor Stores N.A., expanding into Edmonton and Calgary. In 2018, it partnered with Anheuser-Busch on Office Bud-e refrigerators, which used connected technology to monitor beer inventory and trigger automatic replenishment. In 2021, it introduced an alcohol-delivery service for weddings. Drizly became notable as alcohol delivery gained wider consumer adoption during the COVID-19 era, when restrictions and changes in shopping behavior increased interest in online ordering. However, its history also included a major cybersecurity incident. In July 2020, the company disclosed a breach that exposed contact information associated with approximately 2.5 million customers. The incident led to litigation and a class-action settlement in 2021. Uber acquired Drizly in October 2021 in a transaction valued at approximately $1.1 billion in cash and stock. Following the acquisition, Drizly remained a recognizable alcohol-commerce brand within Uber's broader delivery strategy. In January 2024, Uber announced that Drizly would shut down as a standalone service and that alcohol-ordering capabilities would be incorporated into Uber Eats. The shutdown was planned for March 2024. Drizly is therefore a defunct standalone brand whose principal marketplace technology and customer proposition were absorbed into Uber's delivery ecosystem.
History
Drizly was established in 2012 by Nick Rellas, Justin Robinson, and Spencer Frazier to create a more convenient way for consumers to purchase alcohol online while allowing licensed local retailers to participate in digital commerce. The company launched in Boston in 2013, initially focusing on connecting customers with nearby stores rather than building a fully centralized retail and fulfillment network. Its website and mobile application presented local product availability and facilitated orders that were fulfilled and delivered by participating retailers. After its Boston launch, Drizly expanded into New York, Los Angeles, and Chicago. The expansion supported a marketplace strategy in which the platform could grow its selection and geographic reach by adding retail partners. This approach also reflected the regulatory structure of alcohol commerce in the United States, where sales and delivery are shaped by state and local licensing rules. By 2020, Drizly had approximately 4,000 retail partners. The company attracted venture financing as online alcohol ordering developed. In 2015, Drizly raised a $13 million Series A round backed by Polaris Partners, Suffolk Equity Partners, Cava Capital, Fairhaven Capital Partners, and First Beverage Group. In August 2016, it raised a further $15 million Series B round. That year it expanded into Canada through a partnership with Liquor Stores N.A., making the service available in Edmonton and Calgary, Alberta. Drizly also pursued partnerships beyond conventional consumer delivery. In July 2018, it worked with Anheuser-Busch on Office Bud-e refrigerators. The connected refrigerators were designed to monitor beer supplies and automatically prompt replenishment when inventory ran low, extending Drizly's technology proposition into workplace beverage management. In September 2021, Drizly added alcohol delivery for weddings, broadening its use cases from household purchases to event-based ordering. The company faced a serious cybersecurity setback in 2020. On July 28, Drizly disclosed that a data breach had exposed contact information for approximately 2.5 million customers. The incident produced reputational and legal consequences, including a class-action lawsuit. The litigation was settled in 2021, with affected members reportedly receiving approximately $14 each. The breach became one of the most significant events in Drizly's corporate history and highlighted the security obligations of online marketplaces holding customer data. In October 2021, Uber acquired Drizly for approximately $1.1 billion in cash and stock. The transaction brought a specialist alcohol marketplace into Uber's larger network of transportation and delivery services. Drizly continued operating as a recognizable brand for a period after the acquisition, but Uber later chose to consolidate the service. In January 2024, Uber announced that Drizly would close as a standalone application and website, with alcohol ordering moving to Uber Eats by March 2024. The decision ended Drizly's independent operating history while transferring its central customer proposition into Uber's broader delivery platform.
- 2024
Standalone service discontinued
[1]Uber announces that Drizly will shut down and that alcohol ordering will be incorporated into Uber Eats.
- 2021
Uber acquisition
[1]Uber acquires Drizly in a cash-and-stock transaction valued at approximately $1.1 billion.
- 2020
Customer data breach disclosed
[1]Drizly reports a breach involving contact information associated with approximately 2.5 million customers.
- 2018
Office Bud-e partnership
[1]Drizly partners with Anheuser-Busch on connected Office Bud-e refrigerators that can trigger automatic beer replenishment.
- 2016
Canadian expansion and Series B
[1]Drizly enters Edmonton and Calgary through a partnership with Liquor Stores N.A. and later raises a $15 million Series B round.
- 2015
Series A financing
[1]The company raises a $13 million Series A round from a group of venture and beverage-industry investors.
- 2013
Boston service launch
[1]Drizly launches its service in Boston, connecting consumers with local alcohol retailers.
- 2012
Drizly is founded
[1]Nick Rellas, Justin Robinson, and Spencer Frazier establish Drizly as an online alcohol-ordering and delivery marketplace.
Products and positioning
A technology-enabled marketplace that made alcohol available for online ordering and local delivery while using the inventory and licensed retail infrastructure of partner stores.
E-commerce marketplace · 2013
Drizly marketplace
Drizly's principal product was its website and mobile application for browsing alcohol products, checking local availability, placing orders, and arranging delivery through participating licensed retailers. The platform generally served as the consumer-facing technology and marketplace layer while local stores supplied inventory and fulfilled orders.
Delivery service · 2013
Alcohol delivery
The service enabled customers to receive beer, wine, spirits, and other permitted alcoholic beverages from nearby retail partners. Availability, delivery conditions, and age-verification procedures depended on the applicable local regulatory environment and the participating retailer.
Event service · 2021
Wedding alcohol delivery
Introduced in 2021, this service extended Drizly's ordering and delivery model to weddings. It was designed to support event-related alcohol purchasing and delivery rather than only routine household orders.
Connected replenishment partnership · 2018
Office Bud-e
Developed with Anheuser-Busch in 2018, Office Bud-e used connected refrigerators to monitor beer inventory in offices and automatically initiate replenishment when supplies became low. It represented an expansion of Drizly's technology into automated workplace beverage stocking.
Controversies
2020
Drizly customer data breach
A cybersecurity incident disclosed in July 2020 exposed contact information associated with approximately 2.5 million customers. The event led to litigation and a class-action settlement in 2021.
2020
Drizly discloses customer data breach
Drizly informed customers that it had experienced a data breach. According to reporting, a hacker obtained customer information including email addresses, dates of birth, hashed passwords and, in some cases, delivery addresses. Drizly advised users to change their passwords and stated that no financial information was compromised. Separately, a dark-web listing claimed to offer credit card numbers. The incident is noted as a controversy involving the brand's handling of customer data.
Marketing campaigns
- 2018Office Bud-e partnership
United States
Drizly and Anheuser-Busch partnered on connected Office Bud-e refrigerators designed to keep workplace beer supplies stocked through automated reordering.
Outcome. Expanded Drizly's proposition from consumer alcohol delivery into connected office replenishment.
Brand decisions
2024
Integration into Uber EatsStrategyBackground
Uber chose to consolidate its delivery applications and announced that Drizly would no longer operate independently.
Action taken
Uber announced the shutdown of Drizly and the migration of alcohol-ordering capabilities to Uber Eats by March 2024.
Aftermath
Drizly ended as a standalone brand and marketplace, while alcohol ordering continued within Uber Eats.
2021
Uber acquires DrizlyM&ABackground
Uber sought to expand its delivery ecosystem into alcohol commerce, while Drizly offered an established alcohol marketplace and retail-partner network.
Action taken
Uber purchased Drizly for approximately $1.1 billion in cash and stock.
Aftermath
Drizly became part of Uber's broader delivery strategy and later ceased operating as a standalone service.
Transaction value. $1.1 billion (October 2021)
Recent events
Reported
Uber announces acquisition of Drizly[3]
Uber announced that it would acquire Drizly, an alcohol-delivery service company, for $1.1 billion in cash and stock. The transaction was expected to close in the first half of the year.
Reported
Uber completes acquisition of Drizly[4]
Uber finalized its acquisition of alcohol delivery service Drizly for approximately $1.1 billion in stock and cash.
Reported
Drizly raises $50 million in Series C funding[5]
Drizly raised US$50 million in a Series C funding round led by Avenir, with participation from Tiger Global and other existing investors.
- Unconfirmed
Reported
Drizly discloses customer data breach[2]
Drizly told customers that it had been hit by a data breach. The article reports that a hacker obtained customer information, including email addresses, dates of birth, hashed passwords and, in some cases, delivery addresses. Drizly advised users to change their passwords and said no financial information was compromised; a dark-web listing separately claimed to offer credit card numbers.
Reported
Drizly launches BevAlc Insights[6]
Drizly introduced BevAlc Insights, a resource for data and insights about the beverage alcohol industry and its e-commerce sector, with content intended for adult beverage retailers. It launched with Drizly's 2020 Consumer Report and other reports and articles.
Reported
Drizly partners with Shop Rite & Tobacco Plus for Louisiana alcohol delivery[7]
Drizly announced a partnership with Shop Rite & Tobacco Plus to offer alcohol delivery through Drizly across 14 Louisiana parishes. The partnership was set to add 19 stores to the platform, with availability planned by mid-January.
Reported
Drizly and BevMo! expand their partnership in Northern California[8]
Drizly and BevMo! announced an expansion of their partnership in Northern California, with ten additional BevMo! stores joining Drizly. The expansion brought delivery to Lake Tahoe for the first time and increased BevMo!’s presence on the platform to 55 stores.
Sources11 sources
- 1Drizlyen.wikipedia.org
- 2Drizly discloses customer data breachtechcrunch.com
- 3Uber宣布收购Drizlyfinance.sina.com.cn
- 4Uber 完成收购 Drizlythepointsguy.com
- 5Drizly完成5000万美元C轮融资thespiritsbusiness.com
- 6Drizly推出BevAlc Insightsprnewswire.com
- 7Drizly与Shop Rite & Tobacco Plus合作在路易斯安那州提供酒类配送brewbound.com
- 8Drizly与BevMo!扩大在北加州的合作prnewswire.com
- 9Uber acquires alcohol delivery company Drizly for $1.1B10news.com
- 10Uber斥资11亿美元 收购酒类送货平台Drizly | 大纪元epochtimes.com
- 11Uber擴大外送商品版圖！ 斥資11億美元收購酒類電商Drizly | 科技 | Newtalk新聞newtalk.tw
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