East Money
A Chinese internet financial information and financial-services platform serving individual investors and market participants.
Last updated November 4, 2026
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Overview
East Money, formally associated with East Money Information, is a Chinese financial data, software, media, and online financial-services business headquartered in Shanghai. The company developed from Shanghai Dong Cai Information Technology, which was founded by Qi Shi in 2005, and built its identity around combining financial news, market quotations, investment discussion, and transaction-related services in a single internet platform. Its principal consumer-facing presence includes the East Money financial-information website and Guba, an investment discussion forum where users exchange views about securities and markets. The platform's scope covers information and tools related to stocks, funds, bonds, and other investment products. Its services are oriented particularly toward individual investors, who use the company's websites and applications to follow prices, read financial news and analysis, examine market data, participate in investment communities, and access selected financial products or services. This integrated model places East Money between a financial-media company, a market-data provider, and an online financial-services intermediary. A major turning point came in 2009, when East Money began trading on the Shenzhen Stock Exchange. Public-market access supported the company's expansion from an internet information provider into a broader financial-services group. In 2015, it acquired Tongxin East Fortune Securities, adding a brokerage operation to its business portfolio. In 2018, the company obtained a license enabling it to manage its own mutual funds, extending its regulatory and operating scope beyond information distribution and fund-related services. East Money's brand architecture includes East Money itself, its financial information and community products, and related financial-service operations such as East Money Securities and the Tiantian Fund platform. The business is positioned as a comprehensive, digitally delivered investment platform for the Chinese market rather than as a conventional branch-based financial institution. Its competitive proposition is the concentration of market information, investor conversation, financial product access, and securities-related services within one ecosystem. The available reference material does not establish a detailed current executive roster, specific revenue figures, a current website address, or the company's exact trading ticker. Those fields are therefore left unspecified. The company is described in the reference material as an active Chinese financial-data and software business, with operations and regulated services focused on China.
History
East Money traces its origins to Shanghai Dong Cai Information Technology, established by Qi Shi in 2005. The business emerged as an internet-based provider of financial information and software in China, developing digital products for investors who needed access to market quotations, financial news, investment data, and online discussion. Its Guba forum became part of the company's investor-facing ecosystem, giving users a venue to discuss securities and market developments alongside the company's information products. The company's development followed the broader expansion of online investment services in China. Rather than limiting itself to publishing financial news, East Money combined informational tools with investment communities and services related to funds, securities, and other financial products. This approach helped establish the brand as a destination for individual investors seeking both market information and online financial functionality. In 2009, East Money began trading on the Shenzhen Stock Exchange. The listing marked an important institutional stage in the company's development and provided a public-company structure for further expansion. Its business continued to broaden from financial data and media toward regulated financial services. In 2015, East Money acquired Tongxin East Fortune Securities, adding a brokerage business and strengthening its connection with securities trading and related services. A further regulatory milestone came in 2018, when East Money obtained a license permitting it to manage its own mutual funds. This authorization expanded the group's role in the investment-management value chain. Together with its fund-information and distribution activities, the license reinforced the company's transition from a financial-information website into a broader internet financial-services platform. East Money's present brand ecosystem is associated with financial information, market quotations, investor discussion, fund services, and securities operations. Its offerings include the East Money financial-information platform, the Guba community, East Money Securities, and the Tiantian Fund service. The company remains focused on the Chinese market and is described by the available reference material as an active financial data and software company headquartered in Shanghai. The supplied sources do not provide enough information to document subsequent acquisitions, detailed financial performance, current management appointments, or a comprehensive chronology of product launches.
- 2018
Receives mutual-fund management license
[1]The company secured authorization to manage its own mutual funds.
- 2015
Acquires Tongxin East Fortune Securities
[1]East Money acquired Tongxin East Fortune Securities, expanding its activities into brokerage services.
- 2009
Begins trading on the Shenzhen Stock Exchange
[1]East Money became a publicly traded company on the Shenzhen Stock Exchange.
- 2005
Business predecessor founded
[1]Qi Shi founded Shanghai Dong Cai Information Technology, the predecessor of East Money.
Products and positioning
A comprehensive internet finance platform for Chinese individual investors, combining financial information, market data, investor communities, fund services, and securities-related offerings.
Financial information and market data
East Money financial-information platform
The core East Money platform provides financial news, securities information, market quotations, and investment-oriented data for Chinese users. It is designed as a broad online destination where individual investors can monitor markets and access information about stocks, funds, bonds, and related instruments. The platform forms the information layer of the wider East Money ecosystem.
Investor community
Guba
Guba is East Money's investment discussion forum. It enables users to exchange opinions and commentary about securities and market developments, complementing the company's professionally supplied financial information and quotations. The forum gives East Money a community dimension and helps connect market-data consumption with investor conversation.
Brokerage and securities services · 2015
East Money Securities
East Money Securities represents the group's brokerage and securities-services business. It became part of the company's broader operating structure after the 2015 acquisition of Tongxin East Fortune Securities. The offering extends the brand beyond information and discussion into regulated securities-related services.
Fund information and distribution
Tiantian Fund
Tiantian Fund is East Money's fund-focused platform and is associated with the group's fund information and distribution activities. It serves investors researching and accessing mutual-fund products and supports East Money's strategy of integrating financial information with online investment services.
Controversies
2023
East Money Trading Software Hit by Repeated Failures Affecting Login and Trading
Cailian Press and National Business Daily reported that East Money's trading software repeatedly failed to allow normal login and trading during market hours, prompting users to question missed trading opportunities and compensation for losses. The company at the time told National Business Daily it had no comment. The reports did not prove specific user loss amounts or confirm the technical cause of the failures. Progress: media tests and user feedback; the company gave no substantive explanation. Entity involved: the operator of East Money's trading software.
2023
East Money Securities app outage triggers regulatory rectification order
On March 21, 2023, East Money Securities' trading system malfunctioned, leaving many users unable to trade normally, and related topics trended. An investigation by the Tibet Securities Regulatory Bureau found that the justification and testing for its information system upgrade were inadequate and that it failed to report the cybersecurity incident in a timely manner. It ordered rectification, requiring completion within three months, internal accountability, and proper handling of investor demands; the Shenzhen Stock Exchange subsequently imposed a written-warning self-regulatory measure. The company apologized and rectified; the incident raised questions about the stability of internet brokerage systems.
Brand decisions
2018
Entry into proprietary mutual-fund managementStrategyBackground
East Money had expanded from financial information and distribution-related services toward a more vertically integrated online financial platform.
Action taken
The company obtained a license allowing it to manage its own mutual funds.
Aftermath
The license broadened East Money's regulatory permissions and extended its role into investment management.
2015
Expansion into brokerage through acquisitionM&ABackground
East Money had developed from an internet financial-information and software business but sought a broader position in financial services.
Action taken
The company acquired Tongxin East Fortune Securities.
Aftermath
The transaction added brokerage operations to East Money's business scope and strengthened its integrated financial-services model.
Recent events
BlueOS partners with East Money to embed market quote services in the BlueOS ecosystem[7]
Announced at the 2026 vivo Developer Conference on September 16, 2026, vivo's BlueOS is cooperating with East Money (东方财富) to integrate its real-time market quote services into the BlueOS ecosystem. Users can copy a stock name or code and the system will recognize the need and display a market quote card; the two parties said they will further explore AI finance assistant, smart card and cross-scenario service reach.
East Money reports executive and director departures[8]
East Money announced that Qi Shi resigned as general manager, Shi Jia resigned as a director, and Lu Wei resigned as director, deputy general manager, chief financial officer and board secretary. The announcement said they would continue working at the company in other roles; Qi Shi would remain chairman and retain specified committee positions.
Reported
Nanfang Fund wins two 2019 East Money awards[9]
Nanfang Fund won the “2019 Best Fund Company” and “2019 Best Index Investment Team” awards at the 2019 East Money Awards ceremony in Chengdu.
Sources9 sources
- 1East Moneyen.wikipedia.org
- 2东方财富网：财经门户，提供专业的财经、股票、行情、证券、基金、理财、银行、保险、信托、期货、黄金、股吧、博客等各类财经资讯及数据eastmoney.com
- 3East Money Trading Software Hit by Repeated Failures Affecting Login and Tradingcls.cn
- 4East Money Trading Software Hit by Repeated Failures Affecting Login and Tradingnbd.com.cn
- 5East Money Securities app outage triggers regulatory rectification orderthepaper.cn
- 6East Money Securities app outage triggers regulatory rectification orderfinance.china.com.cn
- 7蓝河操作系统与东方财富合作将行情服务融入蓝河生态citnews.com.cn
- 8东方财富公告高管及董事辞职stock.jrj.com.cn
- 9南方基金荣获东方财富两项大奖finance.sina.com.cn
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