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EPTV Ribeirão

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Corporate brand

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EPTV Ribeirão is a Brazilian television station in Ribeirão Preto, São Paulo, affiliated with TV Globo and part of the EPTV group.

Last updated August 31, 2026

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Overview

EPTV Ribeirão is a television station serving Ribeirão Preto and surrounding areas in the state of São Paulo, Brazil. The station broadcasts on channel 7 and is affiliated with TV Globo, carrying Globo’s national programming alongside locally produced news and other regional content. It is part of EPTV, a regional television group, and is owned by Grupo EP. The station’s origins are connected to the expansion of the EPTV operation in São Paulo. Its construction permit was granted in the mid-1970s together with that of EPTV’s head station in Campinas. EPTV Ribeirão subsequently began broadcasting in 1980, establishing a local television presence in Ribeirão Preto under the EPTV identity. EPTV Ribeirão’s facilities are divided between studio and transmission operations. Its studios are located on Javari Street in the Ipiranga district of Ribeirão Preto, while its transmitter is located in the Alto do Ipiranga district. This infrastructure supports the station’s over-the-air service and its regional programming for viewers in the Ribeirão Preto market. The station undertook its transition to digital television in the late 2000s. Experimental digital transmissions began on January 27, 2009, using UHF channel 42. The formal digital launch took place on October 1 of the same year during Jornal da EPTV, coinciding with the EPTV group’s 30th anniversary celebrations. This marked the beginning of regular digital broadcasting while the station continued operating its analog service during the transition period. EPTV Ribeirão ended analog transmission on January 17, 2018, in accordance with Brazil’s federally coordinated transition from analog to digital television. Following the shutdown of its analog VHF signal on channel 12, the station moved its digital physical channel from UHF 42 to UHF 25. The station’s identity remained tied to channel 7 as its principal television designation, while its digital transmission used the assigned physical channel. As a regional Globo affiliate, EPTV Ribeirão combines network programming with local journalism and market-specific broadcasting. Its role is primarily that of a local broadcast station rather than a standalone national media brand. The available reference material does not identify a separate founder, a public listing, financial figures, or individual executives associated specifically with the station.

History

EPTV Ribeirão is a television station based in Ribeirão Preto, in the state of São Paulo, Brazil. It operates as part of EPTV and is affiliated with TV Globo. The station broadcasts under the channel 7 identity and provides Globo network programming together with locally relevant television content, particularly regional news. The station’s development began with the expansion of EPTV’s broadcast operation in São Paulo. Its construction permit was granted in the mid-1970s at the same time as the permit for EPTV’s head station in Campinas. EPTV Ribeirão began broadcasting in 1980, giving the Ribeirão Preto area a local station within the EPTV structure. The station’s studios were established on Javari Street in the Ipiranga district, with its transmitter located in Alto do Ipiranga. Digital television became a major technical transition for the station during the 2000s. EPTV Ribeirão started experimental digital transmissions on January 27, 2009, over UHF channel 42. The formal launch followed on October 1, 2009, during Jornal da EPTV. The date also coincided with the 30th anniversary celebrations of EPTV, linking the station’s modernization to the broader history of its parent regional television group. For several years, digital and analog services operated during Brazil’s national transition period. On January 17, 2018, EPTV Ribeirão switched off its analog VHF channel 12 signal as part of the federally mandated migration to digital broadcasting. After the shutdown, the station’s digital physical channel changed from UHF 42 to UHF 25. The change concerned the technical transmission channel; the station continued to be identified in its market as EPTV Ribeirão and channel 7. EPTV Ribeirão’s business and editorial role is that of a regional broadcast affiliate. Its value comes from combining the reach and programming of TV Globo with local distribution, facilities, and journalism directed at viewers in Ribeirão Preto and nearby areas. The supplied reference material does not provide information about the station’s founder, financial performance, standalone corporate structure, or named executives.

  • 2018

    Analog signal discontinued

    [1]

    EPTV Ribeirão shut down its analog VHF channel 12 transmission on January 17 as part of Brazil’s digital television transition.

  • 2009

    Experimental digital transmission begins

    [1]

    Experimental digital transmissions started on January 27 over UHF channel 42.

  • 2009

    Official digital launch

    [1]

    The station officially launched its digital service on October 1 during Jornal da EPTV.

  • 1980

    Broadcasting begins

    [1]

    EPTV Ribeirão began broadcasting as a television station serving Ribeirão Preto, São Paulo.

  • 1970

    Construction permit associated with EPTV expansion

    [1]

    In the mid-1970s, EPTV Ribeirão received a construction permit together with EPTV’s head station in Campinas.

Products and positioning

A regional free-to-air television station serving Ribeirão Preto and its surrounding market through local journalism, regional programming, and affiliation with TV Globo.

  • Broadcast television station · 1980

    EPTV Ribeirão terrestrial television service

    The station’s core offering is a free-to-air television service for Ribeirão Preto and its surrounding market. It operates as a TV Globo affiliate, combining network programming with regional content distributed through its terrestrial transmission infrastructure. The station is identified with channel 7, while its post-transition digital physical channel is UHF 25.

  • Regional television news

    Jornal da EPTV

    Jornal da EPTV is a regional news program associated with EPTV’s local stations. At EPTV Ribeirão, it was the program used for the station’s official digital television launch in October 2009, reflecting its role as a prominent local programming vehicle.

Brand decisions

  • 2018

    Completion of analog-to-digital transitionGeneration change

    Background

    Brazil’s federally mandated transition required local television stations to end analog transmissions according to an established regional schedule.

    Action taken

    EPTV Ribeirão switched off its analog VHF channel 12 signal on January 17, 2018, and changed its digital physical channel from UHF 42 to UHF 25.

    Aftermath

    The station continued as a digital terrestrial TV Globo affiliate serving the Ribeirão Preto market.

  • 2009

    Launch of digital television serviceProduct launch

    Background

    The station began experimental digital transmissions in January 2009 while Brazil’s broadcast sector was moving toward digital terrestrial television.

    Action taken

    EPTV Ribeirão launched its digital service officially on October 1, 2009, using UHF channel 42.

    Aftermath

    The station continued operating during the transition period before later discontinuing its analog signal.

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