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EPTV Sul de Minas

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EPTV Sul de Minas is a TV Globo-affiliated broadcast station serving Varginha and the surrounding region of southern Minas Gerais, Brazil.

Last updated August 31, 2026

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Overview

EPTV Sul de Minas is a regional television station based in Varginha, in the state of Minas Gerais, Brazil. It operates on channel 5 and is affiliated with TV Globo, carrying Globo programming alongside locally produced news and other regional content. The station is part of the EPTV network and is owned by Grupo EP, a Brazilian media group that operates broadcast outlets in São Paulo and Minas Gerais. The station began broadcasting on August 8, 1988. In its early phase, it covered approximately 100 municipalities and had an estimated potential audience of about two million people. Its first locally identified program was the regional edition of MGTV, presented initially by Ronaldo Trombini. In 1999, the local newscast was replaced by Jornal Regional, bringing the station's naming and programming more closely into line with the other EPTV outlets. The broader group adopted the EPTV name after São Carlos became part of the station network. EPTV Sul de Minas is principally a regional news and broadcast distribution brand. Its local role is centered on journalism for Varginha and the surrounding southern Minas Gerais market, while its Globo affiliation supplies national and international programming, entertainment, sports, and network news. The station's studios and transmitter are located on Professora Helena Reis Street in central Varginha. The station completed its transition from analog to digital broadcasting in stages. Authorization for implementation of a digital signal in Varginha was signed in February 2010. Digital test transmissions initially used UHF channel 31 before the station migrated to UHF channel 42. The official digital launch took place on June 8, 2010, during Jornal da EPTV, in an event attended by station representatives and municipal officials. EPTV Sul de Minas began producing its programming in high definition on April 2, 2012. It later discontinued its analog VHF channel 5 signal on June 30, 2025, in accordance with Brazil's official analog-to-digital transition schedule. The brand remains an active regional broadcaster within the EPTV and TV Globo ecosystem.

History

EPTV Sul de Minas began broadcasting on August 8, 1988, from Varginha, Minas Gerais. The station was established as a regional television outlet serving southern Minas Gerais and initially reached roughly 100 municipalities, with an estimated audience of approximately two million people. Its local programming was integrated with the TV Globo affiliation, giving viewers a combination of regional journalism and Globo's national schedule. The first local program identified in the available historical record was the regional edition of MGTV, initially presented by Ronaldo Trombini. In 1999, the program was replaced by Jornal Regional. This change aligned the station's local news identity with the other EPTV stations and reflected the consolidation of the network's regional branding. The EPTV group name became established after São Carlos joined the collection of stations operated by the group. EPTV Sul de Minas operates as part of EPTV and is owned by Grupo EP. Its studios and transmitter are located on Professora Helena Reis Street in downtown Varginha. The station's principal public function is regional television journalism, including reporting from Varginha and nearby communities, while its TV Globo affiliation provides access to network news, entertainment, sports, and other programming. The station's technical history includes a relatively late transition to digital television among EPTV outlets. On February 25, 2010, communications minister Hélio Costa visited Varginha for the signing of authorization related to the city's digital signal. EPTV Sul de Minas initially tested digital transmissions on UHF channel 31 and then migrated to UHF channel 42 before the end of the testing period. The official launch occurred on June 8, 2010, at 12:15 p.m., during Jornal da EPTV. The ceremony included station directors, Varginha mayor Eduardo Corujinha, and a representative of the Poços de Caldas municipal government. On April 2, 2012, EPTV Sul de Minas began producing its programs in high definition. It was the last EPTV station to receive this production upgrade according to the available account. The station subsequently maintained its digital service while continuing to identify with its historic channel 5 position. On June 30, 2025, it shut down its analog VHF channel 5 transmission under Brazil's official analog-switch-off timetable. The station remains an active regional broadcaster in the EPTV and TV Globo network structure.

  • 2025

    Analog transmission ends

    [1]

    The analog VHF channel 5 signal is switched off on June 30 under Brazil's digital television transition schedule.

  • 2012

    High-definition production begins

    [1]

    The station starts producing its programming in high definition on April 2.

  • 2010

    Digital signal authorized and launched

    [1]

    Digital television implementation is authorized in Varginha in February, and the station officially launches its digital service in June after testing and a channel migration.

  • 1999

    Local news identity changes to Jornal Regional

    [1]

    The regional edition of MGTV is replaced by Jornal Regional, aligning the station's local news branding with the EPTV group.

  • 1988

    Broadcasting begins

    [1]

    EPTV Sul de Minas starts broadcasting from Varginha on August 8, serving southern Minas Gerais as a TV Globo-affiliated regional station.

Products and positioning

A regional free-to-air broadcaster combining locally produced journalism for southern Minas Gerais with the national programming and distribution platform of TV Globo.

  • Regional television news

    Jornal da EPTV

    Jornal da EPTV is the station's regional news output and was the program used for the official presentation of its digital television service in 2010. It provides the principal local-news context for EPTV Sul de Minas within the TV Globo-affiliated schedule.

  • Free-to-air television broadcasting · 1988

    EPTV Sul de Minas broadcast service

    The core station service combines TV Globo network programming with locally produced coverage for Varginha and the wider southern Minas Gerais region. Its digital service uses UHF channel 42 after an initial testing phase on UHF channel 31.

Brand decisions

  • 2025

    Analog signal switch-offStrategy

    Background

    Brazil's national television transition required broadcasters to discontinue analog transmissions according to the timetable established by communications authorities.

    Action taken

    EPTV Sul de Minas ended its analog VHF channel 5 transmission on June 30, 2025.

    Aftermath

    The station continued operating through its digital broadcast service.

  • 2012

    Transition to high-definition productionGeneration change

    Background

    Following the station's digital transmission rollout, EPTV Sul de Minas completed the move to high-definition local production.

    Action taken

    The station began producing its programs in high definition on April 2, 2012.

    Aftermath

    EPTV Sul de Minas became technically aligned with the group's high-definition production standards.

  • 2010

    Launch of digital television serviceProduct launch

    Background

    Brazil was transitioning television broadcasters from analog transmission to digital services, and EPTV Sul de Minas was the last of the four EPTV stations to begin digital transmissions.

    Action taken

    The station tested digital broadcasts on UHF channel 31, moved to UHF channel 42, and formally launched the service on June 8, 2010.

    Aftermath

    The station later upgraded its local production to high definition in 2012 and ultimately shut down its analog signal in 2025.

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