Eros International
Corporate brand
UnclaimedEros International is an Indian film production, acquisition, and distribution business focused on Indian cinema and global Indian-language audiences.
Last updated August 31, 2026
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Overview
Eros International is an Indian motion-picture production and distribution business established in 1977 by Arjan Lulla. Originating in Mumbai, the company developed around the acquisition, production, marketing, and international distribution of Indian films, particularly Hindi-language cinema, while also working with Tamil, Telugu, and other regional-language content. Its commercial model has historically combined theatrical distribution with television syndication, home entertainment, music-related activities, and, later, digital distribution. The company grew through a mixture of direct production, rights acquisition, distribution operations, subsidiaries, joint ventures, and partnerships. Its corporate history includes the creation of Jupiter Enterprise in 1981, the incorporation of Rishima International in 1994, the acquisition of Jupiter Enterprise in 1999, and successive name changes that led to Eros International Media Limited. The business became a public company in 2009 and was listed on India's Bombay Stock Exchange and National Stock Exchange in 2010. Eros has been associated with a large film library containing more than 12,000 titles across Hindi, Tamil, Telugu, and other Indian languages. The library and its rights-management capabilities have been central to the company's value proposition: Eros can monetize content through cinema releases, television licensing, digital services, music, and overseas markets. The company has also participated in film co-production and maintained relationships with international entertainment companies, including Lionsgate and Universal Music Group. Its activities have extended beyond conventional film distribution. Subsidiaries and related businesses have included Eros International Films, Eros International Distribution, Eros Music Publishing, Eros Animation, Eyeqube Studios, Techzone 56060, Digicine, Copsale, and Colour Yellow Productions. The broader Eros ecosystem has also included the Eros Now digital entertainment service, although Eros Now is a distinct service and should not be treated as identical to the Eros International film-company brand. The Lulla family has remained central to the business. Arjan Lulla founded the enterprise, while his sons Kishore Lulla and Sunil Lulla became senior managers and directors associated with its expansion. In 2020, Eros International became part of Eros Media World, a reconstituted corporate group formerly associated with the names Eros International Plc and ErosSTX Global. Eros International is therefore best understood as a film-content and distribution brand within a wider media group rather than as a standalone global streaming platform. The name Eros was selected with reference to Eros, the Greek god associated with love. The brand's positioning has historically emphasized access to commercially significant Indian film content, broad rights ownership, international reach, and the ability to release the same intellectual property across multiple channels. Current operational details, corporate ownership arrangements, and the status of individual subsidiaries require verification against recent company filings and official corporate disclosures.
History
Eros International traces its origins to Mumbai in 1977, when Arjan Lulla founded a business focused on Indian film production and distribution. The company later expanded its organizational base through Jupiter Enterprise, established in 1981 by Arjan Lulla together with Kishore Lulla and Bhagibhai Lulla. This period helped establish the family-led structure that became associated with the Eros business. Rishima International Pvt Ltd was incorporated in 1994. Through Eros International Films, the group developed capabilities in producing and distributing motion pictures rather than relying solely on third-party licensing. On 1 April 1999, the company acquired the entire Jupiter Enterprise business. Its subsequent production and distribution activity included the jointly produced film Waqt, released in 2005. The corporate entity underwent several changes. Rishima International changed its name to Eros Multimedia Private Limited on 25 July 2000 and later became Eros International Pvt Ltd on 20 November 2008. On 16 September 2009, the company was converted into a public limited company; on 18 November of that year, it adopted the name Eros International Media Ltd. The company was listed in India in 2010 on the Bombay Stock Exchange and National Stock Exchange. During the 2000s, Eros broadened its activities through subsidiaries, joint ventures, and strategic partnerships. Its interests included film production, distribution, animation, music publishing, digital-content operations, and studio services. A joint venture with Reliance Industries operated under the name Reliance Eros Productions. The company also reported relationships with Universal Music Group and Lionsgate. The Universal arrangement concerned promotion of pop music in India, while the Lionsgate partnership contemplated film co-production, library access, and cross-border distribution. Eros's principal competitive asset has been its film rights library. The company has described a catalog exceeding 12,000 films spanning Hindi, Tamil, Telugu, and other regional languages. These rights can be exploited in theaters, on television, through digital platforms, and in overseas markets. This multi-window model reflects the changing economics of Indian cinema, in which a film's commercial life may extend across several sequential and overlapping channels. The Lulla family continued to manage the company, with Kishore Lulla and Sunil Lulla identified as senior managers. The broader group later went through a major corporate reorganization. In 2020, Eros International became a subsidiary of Eros Media World, a group formerly known as Eros International Plc and subsequently associated with ErosSTX Global. Eros International therefore occupies a place within a larger media structure while retaining its identity as an Indian film production and distribution business. The name Eros refers to the Greek god of love. In business terms, the brand has generally represented Indian entertainment content with international distribution potential. Its scope has included acquiring completed films, financing or co-producing new projects, managing theatrical releases, licensing television rights, distributing content digitally, and exploiting music and related intellectual property. The current status of particular subsidiaries, ownership percentages, executives, and public-market arrangements should be checked against current corporate records because the group has undergone structural changes since the historical descriptions summarized here.
- 2020
Integrated into Eros Media World
[1]Eros International became a subsidiary of Eros Media World after the wider group changed its corporate identity.
- 2010
Indian stock-market listing
[1]Eros International Media was listed on the Bombay Stock Exchange and National Stock Exchange.
- 2009
Converted to a public limited company
[1]The company was converted into a public limited company and subsequently adopted the Eros International Media Ltd name.
- 2008
Name changed to Eros International Pvt Ltd
[1]The company adopted the Eros International Pvt Ltd name.
- 2005
Waqt jointly produced
[1]Waqt became the company's first jointly produced film cited in the reference history.
- 2000
Name changed to Eros Multimedia Private Limited
[1]Rishima International changed its name to Eros Multimedia Private Limited.
- 1999
Jupiter Enterprise acquired
[1]The company acquired the entire Jupiter Enterprise business.
- 1994
Rishima International incorporated
[1]Rishima International Pvt Ltd was incorporated as a predecessor corporate entity.
- 1981
Jupiter Enterprise established
[1]Arjan Lulla, Kishore Lulla, and Bhagibhai Lulla established Jupiter Enterprise.
- 1977
Company founded
[1]Arjan Lulla founded the business in Mumbai as an Indian film production and distribution enterprise.
Products and positioning
A vertically integrated Indian film-content company combining production, acquisition, rights ownership, theatrical distribution, television licensing, digital exploitation, and overseas distribution, with particular strength in Hindi and other major Indian-language cinema.
Film production · 1977
Indian feature films
Eros has produced or co-produced Indian feature films, with activity historically concentrated in Hindi cinema and extending to Tamil, Telugu, and other regional-language markets. Production gives the company a direct stake in the underlying intellectual property and allows it to coordinate theatrical, television, music, and digital exploitation.
Content library
Eros film library
The company's principal content asset is a library reported at more than 12,000 Indian films. The catalog includes Hindi, Tamil, Telugu, and other regional-language titles and can be licensed or distributed through theatrical, television, digital, and international channels.
Film production and distribution
Eros International Films
Eros International Films has served as a subsidiary and operating vehicle for the production and distribution of motion pictures. Its role reflects Eros's integrated model, in which the group may participate in a film's creation, acquire rights, arrange release, and monetize the title across multiple markets.
Film distribution
Eros International Distribution
Eros International Distribution has handled distribution activity for Indian films, including theatrical and other rights windows. The business supports the company's domestic and international reach and complements its production, acquisition, and library-licensing operations.
Music publishing
Eros Music Publishing
Eros Music Publishing represents the company's participation in the commercial exploitation of film music and related soundtrack rights. Music publishing broadens the revenue opportunities associated with film intellectual property and formed part of Eros's wider entertainment portfolio.
Animation
Eros Animation
Eros Animation was identified as one of the group's subsidiaries. It reflects an expansion from live-action film distribution into animation and related audiovisual production capabilities, although the available reference material does not provide a current product catalog or operating profile.
Brand decisions
2020
Integration into Eros Media WorldM&ABackground
The wider Eros corporate group underwent a reorganization after operating under the Eros International Plc and ErosSTX Global identities.
Action taken
Eros International was placed as a subsidiary of Eros Media World.
Aftermath
The film production and distribution business continued within a broader media group. The supplied material does not specify transaction consideration, ownership percentages, or the effect on individual subsidiaries.
2010
Public-market expansionStrategyBackground
After converting to a public limited company in 2009, Eros International Media pursued access to public equity markets.
Action taken
The company listed on the Bombay Stock Exchange and National Stock Exchange in India.
Aftermath
The listing formalized Eros International Media as a publicly traded Indian media company. Current listing status and securities information are not established by the supplied reference.
2008
Universal Music Group joint ventureM&ABackground
Eros sought to extend its entertainment activities beyond film into music promotion in India and partnered with Universal Music Group.
Action taken
The companies agreed to create a joint venture to promote pop music in India. The arrangement was announced in December 2008, with the contractual signing dated November 18.
Aftermath
Rajat Kakar of Universal Music India was appointed chairperson, while Sunil Lulla and Jyoti Deshpande were identified as board members. The available material does not establish the venture's later performance or current status.
2008
Lionsgate film partnershipM&ABackground
Eros pursued international content cooperation and cross-border distribution through a relationship with Lionsgate.
Action taken
The companies agreed to co-produce films with reported budgets between $10 million and $20 million, provide access to parts of each other's libraries, and support distribution in their respective markets.
Aftermath
The proposed arrangement included Eros distribution of Lionsgate television programming in India and Lionsgate distribution of selected Hindi films in North America. The available material does not document the full subsequent outcome.
Reported target film budgets. $10 million-$20 million (2008 partnership announcement)
Recent events
Reported
Eros International Media appoints Shikha Kapur as COO, Studios[2]
Eros International announced Shikha Kapur’s appointment as chief operating officer, Studios, at its majority-owned subsidiary Eros International Media.
Eros appoints CEO, CFO and legal head[3]
Eros International announced Pradeep Dwivedi’s appointment as CEO of Eros International Media Limited, and also announced Vijay Vaishnav as CFO at Eros Now and Bishwarup Chakrabarti as legal head at Eros Digital.
Sources3 sources
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