Evergrande Spring

Evergrande Spring (恒大冰泉) is a Chinese bottled water brand that markets packaged drinking water, mineral water and sparkling water. It belongs to the packaged water segment of China's beverage industry, a category in which domestic brands compete on source, mineral content and price across retail, e-commerce and foodservice channels. The brand is positioned in the mass-market bottled water space, where it offers still and sparkling variants. Its product range follows the conventions of the category: bottled natural mineral water and packaged drinking water sold in multiple bottle sizes for home, office and on-the-go consumption. As a brand name it is associated with the Evergrande corporate group, which diversified into consumer goods beyond its core real-estate business. The brand's official web presence is evergrandespring.com.

Evergrande Spring is a bottled water brand that emerged from the diversification of the Evergrande group into consumer staples. The brand was built around packaged water, a high-frequency, mass-market category in China that includes still water, mineral water and sparkling water. From its launch, the brand competed in a crowded domestic market alongside established Chinese water brands and international labels. Its product line followed the standard structure of the category: bottled natural mineral water and packaged drinking water in a range of bottle sizes, later extended to sparkling water. The brand's development is tied to the wider fortunes of the Evergrande group, which expanded from real estate into a number of consumer-facing businesses. That corporate context shaped both the brand's initial visibility and the challenges it later faced as the group's financial situation changed. Today Evergrande Spring continues to be marketed as a packaged water brand, with its official site at evergrandespring.com serving as its online storefront and brand information point.

• Packaged drinking water

  Bottled still drinking water sold in multiple sizes for retail and on-the-go consumption.

• Natural mineral water

  Bottled mineral water marketed on its mineral content and source.

• Sparkling water

  Carbonated bottled water offered as part of the brand's water range.

• 2013

  Three years of cross-industry water sales bring roughly 4 billion yuan loss; sold cheaply, bought back, then sold again

  Evergrande Group launched Evergrande Spring in 2013 with a real-estate-style "high-profile, high-spending" push: premium positioning, huge advertising (including football stadium placements), and aggressive distribution. But sales fell far short of investment, with cumulative losses of about 3.946 billion yuan from 2013 to May 2015, making it a typical cross-industry failure. Evergrande later sold the mineral water business for 1.8 billion yuan, bought back 49% of the equity in 2021, and sold it again amid a cash-flow crisis. Later, products made by licensed contract manufacturers were reported to have failed tests for Pseudomonas aeruginosa. The business was sold, and brand value was damaged.

  Source

Read more

1. 1Evergrande Spring official websiteevergrandespring.com
2. 2Three years of cross-industry water sales bring roughly 4 billion yuan loss; sold cheaply, bought back, then sold againfinance.china.com.cn
3. 3Three years of cross-industry water sales bring roughly 4 billion yuan loss; sold cheaply, bought back, then sold againnews.qq.com