Recent events
Recent events tied to this brand in public sources.
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2026
Google launches Fitbit Edge fitness tracker
Google has launched the Fitbit Edge, a health-and-fitness tracker with an OLED display, built-in GPS, health monitoring sensors and up to seven days of battery life. The device is priced at $179.99 in the US and is available for preorder through the Google Store and retail partners, with sales scheduled to begin on October 27, 2026. A Stephen Curry Special Edition is priced at $219.99, and buyers receive three months of Google Health Premium at no extra cost. Google has not announced an India launch date or price.
2026
Google launches $180 Fitbit Edge, replacing the Charge 6
Google announced the $180 Fitbit Edge on October 12 as the replacement for the Charge 6. Per Bloomberg, the fitness tracker has a 1.34-inch oval display, Fitbit's first replaceable battery rated for a week, automatic workout detection, an altimeter, and insulin-resistance tracking for Google Health Premium subscribers, and can recharge to a day's power in five minutes. It was available for preorder at the announcement, with shipments scheduled to start October 27.
2026
Google introduces Fitbit Edge wearable priced at $179.99
Google expanded the Fitbit lineup with the introduction of the Fitbit Edge, a new wearable priced at $179.99 that combines the Fitbit Air's slim band with an OLED display for checking map directions, notifications, weather, and music controls, positioned between the Fitbit Air and Pixel Watch.
2026
Google introduces Fitbit Edge, a $179.99 fitness tracker with an OLED display
Google introduced Fitbit Edge on October 12, 2026, a fitness tracker priced at $179.99 with an OLED display, and invited preorders. Google says the tracker features glanceable fitness guidance and advanced health tracking. The Verge describes it as a middle ground between the Fitbit Air's simplicity and some of the Pixel Watch's smarts.
2026
Google launches Fitbit Air fitness tracker in India at premium pricing
Google on Wednesday (September 30, 2026) launched the screen-less Fitbit Air fitness tracker in India, priced at ₹13,999 (roughly $146), about $47 above its $99 U.S. price, positioning it as a premium device. The device, unveiled in May, features health and fitness tracking including 24/7 heart rate monitoring, A-fib alerts, blood oxygen levels, and sleep tracking.
2026
Google launches Fitbit Air Special Edition Pokémon Sleep band
Google announced the Fitbit Air Special Edition, a $129.99 fitness band in a "Sleepy Blue" colorway printed with a dozing Pikachu that converts nightly sleep data into in-game currency for Pokémon Sleep. Pre-orders opened the same day at the Google Store and Target, with shipping beginning September 15; the band is also available in Japan for ¥19,800.
2026
Google Health AI coach reported to hallucinate workouts and health data
Fitbit users reported that Google's redesigned Google Health app and its premium AI Health Coach hallucinated workouts and health data, including fabricated workout summaries, incorrect exercise numbers, and false sleep tracking, prompting complaints on social media and subscription cancellations.
2022
Jumia launches Tech Week 2022 campaign
Jumia kicked off its two-week Tech Week campaign on March 21, 2022, offering deals on tech products, including further discounts on designated sale days. The campaign was scheduled to run through April 3, 2022.
2022
Fitbit recalls Ionic smartwatches over burn hazard
Fitbit announced a voluntary recall of approximately 1 million Ionic smartwatches after reports that their batteries could overheat and cause burns. Consumers were advised to stop using the watches and return them for a $299 refund.
2022
Fitbit recalls Ionic smartwatches after burn injuries
Fitbit recalled Ionic smartwatches after users reported burn injuries associated with battery overheating. The company said customers should stop using the affected model and contact Fitbit to return it; customers would receive a full refund and a discount on certain Fitbit products.
2021
Fitbit announces StrongWill Curriculum
Fitbit announced a StrongWill Curriculum of workouts and mindfulness exercises for Fitbit Premium users, developed with actor Will Smith.
2021
Fitbit begins rolling out two-factor authentication
Fitbit began rolling out two-factor authentication to users for account protection. The feature relies on SMS and requires a phone number.
2021
Fitbit partners with Tile on Inspire 2 tracking
Fitbit partnered with Tile to add Tile tracking functionality to Fitbit’s Inspire 2 wearable. The functionality was described as forthcoming in an update to the Fitbit app and Inspire 2 firmware.
2021
Google completes acquisition of Fitbit
Google completed its $2.1 billion acquisition of Fitbit, the companies said on January 14, 2021.
2021
U.S. Justice Department continues investigation of Google–Fitbit deal
The U.S. Department of Justice continued investigating Google's $2.1 billion acquisition of Fitbit, even as Google said it had completed the transaction.
2020
Australian regulator rejects Google's antitrust commitments concerning Fitbit acquisition
The source reports that Australia's antitrust regulator refused to accept commitments proposed by Google in connection with its planned acquisition of Fitbit; it does not report a final decision on the acquisition itself.
2020
EU approves Google's acquisition of Fitbit
The European Union approved Google's acquisition of Fitbit. Google agreed to restrictions concerning the use of health data and support for third-party wearable-device makers on Android.
2020
ACCC seeks public feedback on Google's draft commitments for Fitbit acquisition
Australia's competition regulator published draft commitments submitted by Google and sought feedback from interested parties. The proposed commitments restrict Google's use of user data from Fitbit and future wearables for advertising on its platforms and require data access for certain third-party health apps and Android compatibility.
2020
Fitbit launches Sense and Versa 3 in Taiwan
Fitbit announced the Taiwan launch of its Sense and Versa 3 smartwatches; both models became available through designated retailers that day.
2020
Google submits concessions in Fitbit acquisition review
Google submitted updated concessions to the European Commission in response to concerns about its proposed Fitbit acquisition. The proposed commitments included limits on Fitbit data use and API access for other wearable-device providers; the Commission had not yet approved the acquisition.