Recent events
Recent events tied to this brand in public sources.
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2020
Fitbit unveils Sense smartwatch
Fitbit unveiled the Sense smartwatch for $329.95, with features that monitor users’ stress levels, heart rate and skin temperature.
2020
Fitbit announced Sense, Versa 3 and Inspire 2
Fitbit announced the Sense, Versa 3 and Inspire 2 devices. Pre-orders were set to open August 25, with availability planned for late September.
2020
European Commission announces antitrust investigation into Google’s Fitbit acquisition
The European Commission announced an antitrust investigation into Google’s acquisition of Fitbit, citing concerns that the deal could strengthen Google’s position in online advertising and increase its data holdings.
2020
Fitbit launches Mass Science app
Fitbit launched the Mass Science app with King's College London for a study exploring whether wearable-device data could help detect COVID-19 digitally.
2020
Google pledges not to use Fitbit user data for targeted ads
Google committed not to use user data from its Fitbit acquisition to target ads, amid concerns raised by consumer advocacy groups about the acquisition and ad targeting.
2020
Google offers Fitbit health-data advertising commitment amid EU deal review
Google offered not to use Fitbit health data to target ads as a proposed acquisition faced EU antitrust review. The acquisition had been announced the previous November; the European Commission had not yet decided whether to approve it, seek further concessions or investigate.
2020
EU investigates Google's proposed Fitbit acquisition
The article reported that EU regulators would investigate Google's proposed acquisition of Fitbit, citing privacy and fair-competition concerns, and had submitted two questionnaires to competitors. Consumer groups also questioned the deal. Google said the acquisition was intended to improve device technology, not obtain user data, and said it would not use Fitbit user data for advertising revenue or to enhance its database.
2020
Fitbit UK Father's Day sale
Fitbit UK's Father's Day sale offered discounts on products including Charge 3 and Ionic, and was scheduled to run through June 21.
2020
BEUC warns of potential consumer and innovation harms from Google-Fitbit deal
European consumer organisation BEUC said that Google's acquisition of Fitbit could harm consumer interests and hinder innovation. BEUC warned that access to Fitbit user health data could allow Google to use the data for its own benefit and weaken other companies' ability to offer products. Google said it would not sell personal information and that Fitbit health data would not be used for Google advertising.
2020
Fitbit supports Stanford Medicine wearable research
Stanford Medicine researchers are developing algorithms to identify signs of infection using wearable-device data. Fitbit will donate 1,000 smartwatches and recruit research participants from its user base to support the effort.
2020
Fitbit activates SpO2 monitoring on selected wearables
Fitbit activated its SpO2 blood oxygen monitoring feature on wearables including the Versa smartwatch, Iconic and Charge 3.
2019
Fitbit announces Christmas discounts on fitness devices
Fitbit offered Christmas-sale discounts on the Charge 3, Versa range, Inspire HR and Ace 2, with prices reduced from their usual levels.
2019
Fitbit and WellCare of Georgia announce Medicaid partnership
Fitbit and WellCare of Georgia announced a partnership under which eligible WellCare members with diabetes will be able to receive a Fitbit Inspire and access coaching and educational materials through Fitbit’s platform, starting January 1.
2019
Curve partners with Garmin, Fitbit and Sony’s Wena Pay for wearable payments
Curve announced partnerships with Garmin, Fitbit and Sony’s Wena Pay to expand its wearables offering, enabling wearable users to pay using cards through Curve’s services.
2019
Fitbit announces OS 4.1 update
Fitbit announced OS 4.1, an update planned to bring new sleep features, more home-screen functionality and new Amazon Alexa capabilities to its smartwatches, including the Versa 2.
2019
Google announces agreement to acquire Fitbit
Google announced a definitive agreement to acquire Fitbit in an all-cash transaction valued at approximately $2.1 billion. The transaction was expected to close in 2020, subject to customary closing conditions, including stockholder and regulatory approvals.
2019
Fitbit partners with The Irish Times on Versa 2 campaign
Fitbit partnered with The Irish Times on a cross-platform campaign to promote the Versa 2 fitness tracker in Ireland. The campaign included native articles, online display advertising, podcast sponsorship, outdoor advertising and a competition.
2019
Alphabet makes acquisition offer for Fitbit
A report said Alphabet had made an acquisition offer to Fitbit; the source said the deal’s prospects and offer price were not known.
2019
Fitbit, Bristol Myers Squibb and Pfizer announce AFib detection collaboration
Bristol Myers Squibb and Pfizer, operating as the BMS-Pfizer Alliance, and Fitbit said they would collaborate to improve earlier detection of atrial fibrillation. They planned to create AFib detection software for Fitbit devices and submit it to the Food and Drug Administration.
2019
Fitbit Premium becomes available in India
Fitbit Premium became available for users to buy in India as a paid subscription service in the Fitbit app.