Recent events
Recent events tied to this brand in public sources.
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2021
Ford and Google announce technology partnership
Ford is partnering with Google on in-car technology, including Android-powered infotainment for future Ford and Lincoln vehicles and work to improve vehicle AI and machine-learning capabilities.
2021
Ford and Google announce strategic partnership
Ford and Google announced a six-year strategic partnership to develop connected-vehicle services and capabilities. Ford also named Google Cloud its preferred cloud provider, and the companies said future Ford and Lincoln vehicles would use Android with Google apps and services beginning in 2023.
2021
Ford and Google form technology partnership
Ford named Google its preferred partner for connected-vehicle efforts and Google Cloud its preferred cloud platform. The companies are forming Team Upshift, and Ford plans to rely on Google Cloud and Google's AI, machine-learning and data expertise.
2021
Ford and Google announce six-year partnership
Ford and Google announced a six-year partnership to develop onboard apps and services and use Google's data, AI, and machine-learning expertise to support Ford's connected-vehicle transformation. The deal provides for Android and Google apps and services in millions of Ford and Lincoln vehicles starting in 2023; vehicles for China are an exception and will continue to feature systems co-developed with local technology companies including Baidu.
2021
Ford unveils the third-generation F-150 Raptor
Ford formally unveiled the third-generation F-150 Raptor, with the article stating that the vehicle is planned to go on sale in summer that year.
2021
Ford launches “More Than Tough” campaign
Ford Motor Company and DJ D-Nice teamed up to launch the “More Than Tough” multicultural lifestyle campaign, which debuted on January 22, 2021.
2021
NHTSA denies Ford petition to avoid airbag recall
The National Highway Traffic Safety Administration denied Ford's petition to avoid a recall, resulting in a ruling that 3 million Ford vehicles across North America will be recalled over potential airbag inflator issues.
2021
NHTSA orders Ford to set a schedule for airbag recall remedy
The National Highway Traffic Safety Administration ordered Ford to provide a proposed schedule for notifying vehicle owners and launching a remedy related to Takata airbag inflators. The agency estimated that 3.04 million vehicles were affected.
2021
US agency decision requires recalls for Ford and Mazda vehicles with Takata airbags
The National Highway Traffic Safety Administration rejected Ford Motor Co’s petition against recalling 3 million vehicles with potentially defective Takata airbags. The decision also requires Mazda to recall and repair driver airbags in approximately 5,800 vehicles. The inflators could rupture and send metal fragments flying.
2021
Ford and Mazda required to recall vehicles over Takata air bags
The U.S. auto safety regulator required Ford to recall around 3 million vehicles and asked Mazda to recall about 5,800 vehicles to remove potentially defective Takata air bag inflators. The companies have 30 days to provide a schedule for notifying owners and beginning the recalls.
2021
NHTSA rejects Ford's airbag recall application
NHTSA rejected Ford's application concerning vehicles equipped with Takata airbag inflators, concluding that the inflators showed signs of propellant degradation and potential future rupture risk. Ford was given 30 days to submit a recall plan.
2021
Rivian closes $2.65 billion funding round
Rivian said it closed a $2.65 billion funding round on Tuesday, with the round led by T. Rowe Price and participation from several investors, including Amazon and Ford.
2021
Ford halts production at Saarlouis plant for a month
Ford ordered a month-long production halt at its Saarlouis factory in Germany because of the computer-chip shortage and weak demand. The halt was set to run from Monday through February 19.
2021
Ford announces a production pause at its Saarlouis plant
Ford said it would pause production at its Saarlouis, Germany, plant from Monday through February 19 because of a chip shortage and weak demand.
2021
Samsung partners with automakers on Galaxy S21 digital keys
Samsung said it had begun partnerships with Audi, BMW, Ford, and Genesis to let Galaxy S21 series owners unlock selected cars with their phones. The article also describes Samsung's announced plans to partner with car manufacturers for this capability.
2021
Ford China announces recall of 5,234 imported 2014 Edge vehicles
Ford Motor (China) filed a recall plan covering 5,234 imported 2014 model-year Edge vehicles manufactured from November 1 to December 23, 2014, with the recall scheduled to begin on February 22, 2021. The front half-shaft bracket may fatigue and fracture, potentially causing loss of drive and the vehicle's automatic-transmission parking function. Ford said it would replace the brackets free of charge.
2021
Samsung announces digital car key partnerships
Samsung announced partnerships with Audi, BMW, Ford, and Genesis to develop digital car key functionality for smartphones. The feature was described as potentially available as soon as August 2021.
2021
Ford announces a one-week production suspension at Louisville plant
Ford announced on January 8 that some production lines at its Louisville plant, which make the Escape and Lincoln Corsair, would suspend operations for one week the following week because of a shortage of automotive chips. The suspension was expected to affect about 3,900 employees.
2021
Akins Ford offers $500 military appreciation discount
Akins Ford offered a $500 discount to active-duty service members, retirees, veterans and reservists, as well as eligible spouses and family members. The offer applied to most 2020, 2021 or 2022 model-year Ford vehicles in stock at the dealership, with specified exclusions, and was valid from January 5, 2021 to January 3, 2022.
2021
Ford Mustang Mach-E wins Best Car to Buy 2021
Green Car Reports selected the 2021 Ford Mustang Mach-E for its Best Car to Buy 2021 award.